Board Member (Secretary)
Marketing Executive and Entrepreneur
Tracie is the Co-Founder of Pin & Tucker, a consumer facing fashion app that provides a business to business solutions for retailers and brands. Tracie was previously Publisher & CEO of Help We’ve Got Kids, an online and print directory for parents across Canada. Tracie purchased the business, revamped the online directory and launched in key cities across Canada. Through this business, Tracie built a strong social media capability and has appeared on numerous TV shows, has been published by Huffington Post, and spoken at conferences across North America.
Tracie was co-President and founder of Pistachio – an eco-friendly retail store owned by Indigo Books and Music. Tracie was a key driver behind the creation of the brand, the retail store and product assortment. Prior to this Tracie spent over 5 years at Sprint Canada, where where she was responsible for launching Local Home Phone service, Voice over IP and Unified Messaging. Tracie’s extensive marketing background spans her work at the Digitas Agency in Boston, launching AT+T Wireless service into Boston and New York. Tracie started her career at Grey Advertising supporting key P&G brands – Downy and Cover Girl.