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Hot Button Progress Report 2026
Following last year's landmark tenth edition of the Hot Button Report, this year’s streamlined update sets the stage for a full revision of Hot Button criteria in 2027. The 2026 progress report tracks continued gains in the sector, while underscoring an increasingly urgent case for brands and producers to invest in Next Generation fibres, as climate change and geopolitical factors put growing pressure on the reliability and cost of conventional forest-based fibre supply. This year, 22 of 28 prod
