Industry Leaders Applaud Launch of CIRCULOSE® Forward Platform to Accelerate Circular Fashion

FOR IMMEDIATE RELEASE: June 24, 2025, London, United Kingdom — To mark the official launch of CIRCULOSE® Forward, Canopy and many of its brand, producer, and supply-chain partners are celebrating this bold step in scaling circular solutions for the fashion industry. Developed by Circulose, CIRCULOSE® Forward is a platform that provides practical tools — including a digital materials library, price benchmarking, and an optimized supplier network — to enable a smooth adoption of low-impact, Next Gen fibres and products at scale. The platform will help brands meet sustainability and circularity goals and build supply-chain resiliency without compromising on quality, design, or commercial viability.

Below, key partners across the industry share their perspectives on what makes this launch a milestone moment for circular fashion:

Nicole Rycroft, Founder and Executive Director, Canopy
“We’re proud to partner with Circulose on the launch of CIRCULOSE® Forward. This platform provides practical, scalable solutions that align with both climate science and market needs. It’s the kind of innovation that helps the industry leave deforestation in the past and move decisively toward a resilient, low-carbon, Next Gen future.”

BRAND PARTNERS

Andrés Fernández, Sustainability and Sourcing Director, Mango
“Environmental and social sustainability are a fundamental pillar of Mango’s business  model. The launch of CIRCULOSE® Forward provides an innovative solution that aligns with our goal to exclusively use fibres with lower environmental impact by 2030 and to foster a more circular and responsible fashion ecosystem. We are proud to be the first Scaling Partner for Circulose leading the way in transforming the fashion landscape and inspiring others to join us.”

Cecilia Guarás, I+D, and Sustainability Manager, Bobo Choses
“We are really glad to see that Circulose could overcome some of its barriers, because they were a proof of the state of the industry when implementing innovation. We repeatedly support their work for two main reasons: we believe in the material, and we also want to prove to ourselves that products can be made differently, while still being equally relevant, long lasting and beautiful. Our respect and admiration for the role that Canopy plays in supporting the fashion industry in its sustainable transformation is huge, and we are very grateful to be part of this joint initiative. If you go together you go further, and when it comes to impact, long term commitments are crucial.”

PRODUCER PARTNERS

Zhang Dongbin, Executive Vice President of Tangshan Sanyou Chemical Fiber. 
"As the first production partner of Circulose, we are proud to be a pioneer in driving the man-made cellulosic fibre industry toward a more sustainable path, delivering high-quality recycled man-made cellulosic fiber products to our customers and their end consumers."

Birla Cellulose
Sucharu Uppal, Joint President, Brands & Retail Grasim Industries Limited/ Aditya Birla Group
“The launch of CIRCULOSE® Forward represents a significant step in providing scalable, sustainable and ready to be plugged into value chain solutions to brands. By integrating high-quality recycled materials like CIRCULOSE® into our fibre offerings, we support our partners in reducing environmental impact while meeting the growing demand for circular fashion.” 

For more information about Canopy’s work to scale Next Gen solutions and keep the world’s forests standing, visit www.canopyplanet.org.

To explore the CIRCULOSE® Forward platform, visit https://circulo.se/en/circulose-forward/

Media Inquiries and Interview Requests:
Mike Hudema, Communications Director, Canopy
Email: mike.hudema@canopyplanet.org