How We Make Change

We are dedicated to protecting the world's forests through collaboration, innovation, and restless leadership.

We help brands secure a stable supply of low-
carbon regenerative materials. Together. At no cost.

Saving forests around the world means meeting multiple business goals:

  • scope 3 targets
  • reducing supply chain risk
  • staying on the right side of regulatory risk

The market power of our brand partners incentivizes paper, textiles, and paper packaging producers to change — and accelerates the transition to circular production.

These producers are motivated by this growing market demand to remove risk of sourcing products from vital forest ecosystems, and scale low-carbon Next Gen alternatives.

MANY PRODUCERS BECOME CANOPY PARTNERS THEMSELVES.

I’m excited that John Lewis is building on our existing work with Canopy, by now also supporting the Pack4Good initiative.

We’re committed to protecting and restoring nature, and we constantly strive to reduce and improve our packaging. Signing up to the Pack4Good initiative is a truly positive step forward on our journey to ensuring all our paper-based packaging is from a more sustainable source."

- Marija Rompani

Our collaborative partnerships result in ripples all the way through the value chain back to the forest floor, resulting in conservation agreements, logging moratoriums, and collaboration with allies on the ground.

Only by working together can we change business as usual.

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