Tools And Resources
Hot Button Report
Hot Button Report
Welcome to the Tenth Edition of Canopy’s Hot Button Report!
Over ten editions, the Hot Button Report has been, and continues to be, the primary MMCF sourcing analysis tool for the fashion sector with a focus on forests. Hundreds of fashion brands, home retailers, and other companies are utilizing the Hot Button to guide their wood-based fibre sourcing and to reduce their risk and impact on forests by identifying producers that are leading Next Gen innovation and scaling.
The Hot Button Report assesses MMCF producers’ forest sourcing and their leadership on Next Gen production — and points to other important data needed for informed purchasing, including producers’ traceability initiatives, the use of FSC-certified fibre, and support for conservation solutions.
We have seen dramatic shifts over last decade: From zero Green Shirts in 2016 to 21 Green Shirts in 2025, and from zero Next Gen product lines in 2016 to 16 in 2025. Please see our recent Impact Report for more information on the momentum.
Canopy’s mission is to protect the world’s most vital forests. The Hot Button Report is the sector’s “go-to” tool to assess the MMCF sector’s impact on these ecosystems. It does not evaluate land rights, water, and energy use, health and safety, labour practices, or equity. We encourage our brand and producer partners to seek additional resources on these critical issues that fall outside of Canopy’s mandate and/or expertise.
Learn more about other environmental and social issues
The 2025 Hot Button Report reveals significant advances within the MMCF supply chain based on 10 years of concerted effort by MMCF producers and consistent engagement by fashion brands who are part of the CanopyStyle initiative. In this year’s report, we see 98 % of MMCF producers assessed with a shirt colour, including two new entrants. Moreover, 70% of all producers have earned Green, Partial Dark Green, or Dark Green Shirts, which indicates continued sector commitment to eliminate sourcing from Ancient and Endangered Forests and the shift towards low-carbon, Next Generation fibres that build supply chain resilience and reduce impacts on forests.
More informations
As we work with our brand and producer partners to protect the world’s most vital forests, we encourage them to seek additional resources to address other critical issues that fall outside Canopy’s scope and expertise. This includes working with other specialized NGOs that are coordinating with governments and local organizations to make meaningful change and have the necessary expertise on issues ranging from land rights, water and energy use, health and safety, working conditions, labour practices, and equity and discrimination, among others. In addressing these risks, we encourage our brand and producer partners to:
- Work with relevant third-party auditors.
- Contract independent methods of inquiry and assessment.
- Work with credible NGO partners in the field of concern.
- Insert contract conditions for suppliers to provide assurances.
- If unable to credibly assess, consider suspension of contracts until the issue is addressed.
We also encourage our brand and producer partners to monitor regulatory systems in countries that are relevant to their markets, as we note that some countries have adopted new regulations recently that may affect import and export compliance.
IN NUMBERS
of global MMCF capacity is green shirt
of MMCF producers assessed in the Hot Button have green shirts
MMCF producers have a commercial Next Gen product line
Legend
- Scores indicate the number of Buttons producers have earned for each step taken toward improved forest sourcing; total Buttons result in an overall shirt score.
- Any red in shirt indicates known risk in supply.
- Dark Green (30-40)
- Leading in CanopyStyle commitments.
- Light green (20-29)
- Embracing CanopyStyle commitments.
- Light Green with Red (20-24)
- Embracing CanopyStyle commitments, but with known risk in supply.
- Yellow (10-19)
- Initiating CanopyStyle commitments. Red in shirt indicates known risk in supply.
- Red (0-9)
- At high risk of sourcing from Ancient and Endangered Forests/not engaging with Canopy.
- Red (0-9)
- At high risk of sourcing from Ancient and Endangered Forests/not engaging with Canopy.
- % Global Volume
Percentage of total known global MMCF capacity.
- Risk Status
Risk of sourcing from Ancient and Endangered Forests, based on audits and other information.
- NextGen
Has produced a commercial-scale product containing Next Generation fibre solutions.
- Uses Non-Forest Material
Uses materials not assessed by Canopy. View details on individual Producer profile pages.
The producer engaged with ZDHC and participates in their chemical management programs (out of a possible 2 points). View details on individual Producer profile pages.
- Dark Green Flask
- All facilities have been registered and have achieved progressive level in various modules.
- Light Green Flask
- Most of the facilities have been registered and have achieved progressive level in most of the modules
- Yellow Flask
- Some of the facilities have been registered and have been assessed in some modules.
- Orange Flask
- Few of the firm’s facilities have registered and assessed in some of the modules.
- Red Flask
- None of the facilities have been registered or assessed.
- Rainbow Flask
- The producer’s facilities making other MMCFs such as viscose filament yarn, lyocell, acetate, and cupro have only been registered this year.
The Hot Button Report is also available for download
Download PDFDownload previous reports
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