HOT BUTTON REPORT
HOT BUTTON REPORT
Canopy’s Hot Button Report is the primary fibre sourcing analysis tool for the fashion sector that focuses on forests.
The Hot Button Report assesses MMCF producers’ forest sourcing and their leadership on Next Gen production — and points to other important data needed for informed purchasing, including producers’ traceability initiatives, the use of FSC-certified fibre, and support for conservation solutions.
Canopy’s mission is to protect the world’s most vital forests. The Hot Button Report does not evaluate land rights, water and energy use, health and safety, labour practices, or equity. We encourage our brand and producer partners to seek additional resources on these critical issues beyond Canopy’s expertise.
Learn more about other environmental and social issues
The 2024 Hot Button Report reveals encouraging strides and critical areas for growth in the MMCF sector, with 97.5% of global production now represented. This year, 71% of rated producers earned green, partial dark green or dark green shirts, reflecting industry-wide progress. While green shirt production held steady at 53%, industry consolidation and capacity growth by red shirt producers underscore the need for continued work to eliminate sourcing from Ancient and Endangered Forests and for accelerated adoption of Next Gen fibres.
More informations
As we work with our brand and producer partners to protect the world’s most vital forests, we encourage them to seek additional resources to address other critical issues that fall outside Canopy’s scope and expertise. This includes working with other specialized NGOs that are coordinating with governments and local organizations to make meaningful change and have the necessary expertise on issues ranging from land rights, water and energy use, health and safety, working conditions, labour practices, and equity and discrimination, among others. In addressing these risks, we encourage our brand and producer partners to:
- Work with relevant third-party auditors.
- Contract independent methods of inquiry and assessment.
- Work with credible NGO partners in the field of concern.
- Insert contract conditions for suppliers to provide assurances.
- If unable to credibly assess, consider suspension of contracts until the issue is addressed.
We also encourage our brand and producer partners to monitor regulatory systems in countries that are relevant to their markets, as we note that some countries have adopted new regulations recently that may affect import and export compliance.
IN NUMBERS
of global MMCF capacity is green shirt
of MMCF producers assessed in the Hot Button have green shirts
MMCF producers have a commercial Next Gen product line
Legend
- Scores indicate the number of Buttons producers have earned for each step taken toward improved forest sourcing; total Buttons result in an overall shirt score.
- Any red in shirt indicates known risk in supply.
- Dark Green (30-40)
- Leading in CanopyStyle commitments.
- Light green (20-29)
- Embracing CanopyStyle commitments.
- Light Green with Red (20-24)
- Embracing CanopyStyle commitments, but with known risk in supply.
- Yellow (10-19)
- Initiating CanopyStyle commitments. Red in shirt indicates known risk in supply.
- Red (0-9)
- At high risk of sourcing from Ancient and Endangered Forests/not engaging with Canopy.
- Red (0-9)
- At high risk of sourcing from Ancient and Endangered Forests/not engaging with Canopy.
- % Global Volume
Percentage of total known global MMCF capacity.
- Risk Status
Risk of sourcing from Ancient and Endangered Forests, based on audits and other information.
- NextGen
Has produced a commercial-scale product containing Next Generation fibre solutions.
- Uses Non-Forest Material
Uses materials not assessed by Canopy. View details on individual Producer profile pages.
The producer engaged with ZDHC and participates in their chemical management programs (out of a possible 2 points). View details on individual Producer profile pages.
- Dark Green Flask
- All facilities have been registered and have achieved progressive level in various modules.
- Light Green Flask
- Most of the facilities have been registered and have achieved progressive level in most of the modules
- Yellow Flask
- Some of the facilities have been registered and have been assessed in some modules.
- Orange Flask
- Few of the firm’s facilities have registered and assessed in some of the modules.
- Red Flask
- None of the facilities have been registered or assessed.
- Not applicable
- Star symbol indicates that the producer’s facilities manufacture other types of MMCF that are yet not assessed by ZDHC.
The Hot Button Report is also available for download
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