Our Values & Culture
Having Fun Whilst Saving The World
We take our work to save important forest ecosystems seriously. Yet we know how important it is to mix drive and determination with a spirit of joy and optimism. We are solutions-focused, tenacious, and caring.
We also think we’re quite funny, but we will let you be the judge of that.
Canopy’s Core Values
- Restless leadership — We are driven to secure changes that are proportional to the ecological crises we collectively face. When confronted with obstacles, we stay optimistic, curious, and solutions-focused in our efforts to protect and celebrate our planet’s natural systems.
- Tenacious ambition — We match the urgency of the biodiversity/climate crises with the scale of our ambition, the strength of our determination, and our love for the planet.
- Integrity — We hold ourselves to a high bar of moral integrity and quality of work. We are radically candid and fair, trustworthy and respectful in our interactions with each other and external partners.
- Justice — Although we are spurred forward by a resolve to safeguard our natural world, we recognize the struggles for human rights and environmental change are interconnected. We are committed to supporting other movements to build a sustainable and just world for all.
- Creative collaboration — Today’s realities call upon us to muster our wildest dreams, our powers of imagination, and creative solutions to resolve them. We recognize that our work is built on relationships with a focus on securing behavioural change and a shift in the way our societal values interact with our natural world.