Canopy works with brands, producers, and the world’s savviest innovators to transform unsustainable, supply chains and scale Next Gen solutions. We do this to protect forests.
Here's how we do it:
Strengthen Demand
To strengthen the transition away from forest fibre to Next Gen alternatives we will:
- Grow market leverage - expanding and deepening our work with brand partners.
- Boost brand and producer uptake of Next Gen alternatives.
- Leverage market appetite to incentivize wood pulp mills to retrofit to Next Gen alternatives and/or build new Next Gen mills.
- Provide robust benefit data and identify ideal mill site locations.
Scale Production
To scale NEXT GEN production we will:
- Mobilize the investment community to finance Next Gen mills globally.
- Establish a critical mass of Next gen production in six regions alongside our partners - starting in India, North America, and Europe.
- Work with innovation partners to bring game-changing Next Gen technologies with lower water, chemicals and GHG emissions - to commercial production.
Support Protection
To support large-scale forest conservation we will:
- Engage brand partners and producers to bring influence and resources to Indigenous and community-led conservation efforts.
- Scale back pressure to log irreplaceable Ancient and Endangered Forests.
- Work with partners to translate the relief of pressure on forests to the long term protection of climate-critical and species rich forests.
