Amazon joins CanopyStyle to help end the use of Ancient and Endangered Forests in viscose clothing

The CanopyStyle initiative has a new partner in the effort to help end the use of Ancient and Endangered Forests in apparel fabrics — online retailer, Amazon.

Amazon has just published its timelined commitment to ensure that by 2022 all of the company’s private label clothing will not include “rayon or viscose derived from ancient and endangered forests, or from endangered species’ habitats or other controversial sources as defined by Canopy reports and tools”. 

This applies to all of the fabrics used by Amazon’s private fashion lines, more than 60 brands, with products ranging from shorts to dresses to t-shirts.

Teams at Amazon EU and Amazon US will be using the CanopyStyle Hot Button Report to inform their procurement decisions. Amazon will also be supporting the scale up of Next Generation Solutions like the use of recycled clothing to make new viscose fabrics, rather than wood from the world’s Ancient and Endangered Forests.

With the addition of Amazon’s private brands, the CanopyStyle initiative now brings together over 320 brands, retailers, and designers representing $578 billion USD in annual revenue. All are committed to eliminating Ancient and Endangered Forest fibre from their fabrics, catalyzing commercial production of Next Generation Solutions, and advancing large-scale conservation of the world’s forests.

Amazon announced its CanopyStyle commitment as part of a suite of sustainability initiatives including packaging, leather and clothing. Canopy’s work with Amazon is currently focused on viscose fabrics. We look forward to expanding our partnership to address raw material sourcing and broader Next Generation Solutions for their packaging and ensuring they are in-line with scientific imperatives for forest protection.

Through its CanopyStyle and Pack4Good initiatives, Canopy is working with hundreds of companies to reach critical 2030 climate and biodiversity milestones by replacing 50% of tree fibre currently used in the viscose and packaging supply chains with Next Generation alternatives. Learn more about this essential goal in Canopy’s report, Survival.


Read this post in Chinese: 亚马逊加入CanopyStyle倡议


This post was edited on July 7, 2020.