Hot Button Impact Report
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- Topic:Textile Industry
- Campaign:CanopyStyle
- Type: Blog article

In 2016, the supply chains behind viscose, rayon, and other Man-Made Cellulosic Fibres (MMCFs) were virtually invisible. Today, they’re among the most closely tracked in the fashion industry — and that transformation is no accident.
Canopy’s Hot Button Impact Report takes stock of the change. With 97.5% of global MMCF production now covered, and over 70% of producers earning Green Shirt ratings, the report highlights how far we’ve come — and the work still ahead to keep forests standing and accelerate the shift to low-impact, climate resilient Next Gen alternatives.
Dive into the data, explore emerging market signals, and get a first look at the trends shaping the next chapter of MMCF transformation.
Read the full report