News Type: Media Coverage

SUPPLY MANAGEMENT: Rayon producer commits to forest protection policy

By Marino Donati, originally published in Supply Management. Rayon producer Aditya Birla has pledged to eliminate sourcing from ancient and endangered forests for all of its viscose fibres. The Indian manufacturer produces 20 per cent of the world’s supply of the material, made from wood pulp fibres, which is widely used in clothing and textiles. The commitment … Continued

ECO-BUSINESS: Indian fabric giant adopts forest policy

Originally published in Eco-Business. One of the world’s largest fabric makers for the fashion industry today announced a policy to exclude fiber produced at the expense of endangered forests, reports Canopy, an environmental group that helped broker the commitment. Aditya Birla, an Indian conglomerate with operations in 36 countries and 120,000 employees, accounts for about a … Continued

WOMEN’S WEAR DAILY: Viscose giant to end sourcing in Ancient and Endangered Forests

By Arnold J. Karr, originally published in Women’s Wear Daily. Aditya Birla Group, the India-based apparel and textile firm believed to be the largest worldwide producer of viscose fibers, has agreed to end all sourcing from the world’s ancient and endangered forests. The Indian firm joins a group of more than two dozen apparel brands and … Continued

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