News Type: Media Coverage

NATIONAL OBSERVER: Video and article explains link between rayon and endangered forests and species

In this great article and video, journalist Mike Ruffolo explains the link between fashion and deforestation, and lets viewers know what the CanopyStyle campaign is doing to save forests. Canopy’s Executive Director Nicole Rycroft is interviewed about our work. Read the article and watch the video here.

SUSTON: Hello? It’s 2018!

This article was published in Suston Magazine Vancouver-based NGO Canopy fumes on Twitter as loggers continue to cut down massive old growth trees for clothing, packaging, and fliers – this time right in Canopy’s own backyard. Is this tree going to become your next t-shirt? With only around 21% of the world’s virgin forests still standing, … Continued

FIBER2FASHION: Rainforest Alliance audits Sateri’s pulp sourcing

This article appeared in Fiber2Fashion Environmental not-for-profits Canopy and the Rainforest Alliance, together with global viscose producer Sateri, have come out with an independent verification audit results of Sateri’s pulp sourcing practices, a process that uses a risk-based approach and requires verifiable evidence to evaluate viscose producers’ progress on their CanopyStyle commitment. The auditors confirmed the termination … Continued

Ten Canadian Authors play “Exquisite Corpse” for Canopy and for the ancient forests of Vancouver Island: Read The Refugium here!

From The Globe and Mail, September 2, 2017:   This fall Margaret Atwood, Terry Fallis, Suzanne Buffam, Laura Trunkey, John Vaillant, Madeleine Thien, Karen Solie, Emma Donoghue, Andrew Pyper, and Ann-Marie MacDonald came together to create a story by playing a game of exquisite corpse on behalf of the ancient and endangered forests of Vancouver … Continued

CFAX RADIO: Interview with Catherine Stewart

Great interview with Senior Corporate Campaigner Catherine Stewart about Vancouver Island’s ancient and endangered forests, and the Canopy-generated story The Refugium.   Listen to the interview here.

NATIONAL OBSERVER: Six Canadian printers make top 10 in sustainability ranking

This article was published in the National Observer Six Canadian printers have made the top 10 this year in a Vancouver environmental organization’s sustainability rankings. On Thursday, Canopy Planet released its annual Blueline Ranking for 2017. Canopy calls its ranking system a “consumer guide” to the sustainability performance of the largest printers in North America. The … Continued

FAST COMPANY: Your Clothes Might Be Destroying The Rainforest

BY ALDEN WICKER If you look at the tags inside your clothing, you’ll often see “rayon” or “viscose.” An increasingly popular fabric–production has doubled in the past decade–these man-made cellulosic fibers are versatile, with a beautiful drape, and a soft and silky feel. They’re also often marketed as more eco-friendly, since they’re made from plant materials … Continued

ROLLAND BLOG: Green Champions – Canopy Sees Environmental Leadership Shifting to Companies

Interview by Renee Yardley, originally Published in the Rolland Inc. blog.   Nicole Rycroft, Founder and Executive Director of Canopy, a Vancouver-based non-profit that harnesses the power of the marketplace to help protect the world’s endangered forests, speaks about the environmental role of businesses, creative solutions, and the rare spirit bear.   Q: On a … Continued

RACKED.COM: What is ‘Rainforest-Free’ Clothing, and Why Should You Care?

Article by Betsy Andrews. Originally published on March 16 by Racked.com   On a night before Valentine’s Day, the Victoria’s Secret in Manhattan’s Herald Square was dressed up in pink Cupid’s arrows. Visitors from around the world were shopping for holiday lingerie. A young Japanese tourist named Ayano checked out a pair of black pajama bottoms printed … Continued

CBC: Big fashion brands join B.C. group’s efforts to halt destruction of endangered forests

March 1, 2017. Originally published and aired in CBC As It Happens. Major clothing brands like Timberland, Vans, Nautica and The North Face say they will no longer make products derived from ancient, endangered forests. VF Corporation — which owns more than 30 apparel brands including Wrangler jeans, Vans footwear and JanSport backpacks — announced Monday it will no … Continued

TRIPLE PUNDIT: Apparel Giant VF Corp. Launches Anti-Deforestation Policy

February 28, 2017. Originally published by Leon Kaye in Triple Pundit. On Monday VF Corp., the $12 billion apparel company that includes brands such as Timberland, The North Face and Vans, announced what it describes as its first “Forest Derived Materials Policy.” The company says these new guidelines will help drive its purchasing decisions to source more … Continued

SUSTAINABLE BRANDS: VF Corp Joins Over 65 Apparel Giants Acting to Minimize Impacts on Endangered Forests

February 27, 2017. Originally published in Sustainable Brands. Today, VF Corporation, the US’ largest fashion conglomerate – parent company of lifestyle apparel, footwear and accessories brands including Timberland, The North Face, Lee and Wrangler – released its first-ever Forest Derived Materials Policy, which sets formal guidelines for the company’s purchasing preferences and use of sustainable forest materials … Continued

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