News Type: Blog

What’s In the Box? Part 1

Market pulp. This may be one of the least sexy commodities in the world, but it goes into making the paper boxes that sexier goods like clothing and electronics are shipped in, that your milk and juice cartons are made with, that take-out food gets served in and that your cosmetics and pharmaceuticals come packaged … Continued

Hot Looks for Textile Exchange 2019

CanopyStyle takes a closer look at this fall’s top forest fashion trends   1- Never Say Never When we launched CanopyStyle in 2013, leading viscose producers told Canopy that turning recycled clothing into viscose at commercial scale wasn’t possible. 2019 has shown us otherwise. Since this summer, two additional viscose producers have launched Next Generation … Continued

Music to Our Ears – Canada Commits to Support Clayoquot Sound Protection Vision

Clayoquot Sound is not a type of music, it’s a coastal rainforest. But Clayoquot Sound in the 1990’s was to forest activism what Bob Dylan’s “Blowin’ in the Wind” was to music in the 1960’s. It was a life affirming, edgy, groundbreaking campaign that inspired a movement and was in many ways very successful – … Continued

It’s Canopy’s 20th Anniversary, and There’s No Better Time to Look to the Future

  By Nicole Rycroft In Fall of 2018, I was eating at restaurant in New York when the server’s tee-shirt caught my attention. It had three simple words on it: Be More Heroic. At another time I may have glossed over the message as perfect fodder for the bumper of a car. But with scientists … Continued

Cree Nation’s leadership in conservation planning is set to inspire Québec to act and reach their target

With the surge of epic floods now recurring repeatedly in Southern Québec, Canada, we are hearing strong please from a few politicians for the protection of biodiversity and wetlands. The Canadian province of Québec is now trying to work toward rapidly reaching their target of protecting 17% of terrestrial land by 2020, starting with identifying … Continued

Keeping Nature in Your “Natural” Clothes

Back in the day (we’re talking just a decade or so ago), wearing an organic cotton t-shirt was THE green fashion statement. Maybe, if you were lucky, you would get your hands on something made from hemp. Add a beanie and your reputation as a nature-lover was made for life. Anyone remember those simpler days … Continued

#THERESHEGROWS campaign rallies support for the protection of Indonesia’s Leuser Ecosystem

  Stella McCartney has launched the #THERESHEGROWS Instagram campaign, enlisting the help of her friends across the world to raise awareness for need for protection of the Ancient and Endangered Leuser Ecosystem in Sumatra, Indonesia. So far, participants in the initiative have included Gwyneth Paltrow, Pink, Drew Barrymore, Jimmy Fallon and Karlie Kloss, our very … Continued

Fashion’s Impact on our Forests

By Elizabeth Sullivan and Amanda Carr You probably know that the trees once lived in by endangered orangutans could be hanging in your closet right now. Many fabrics like rayon, viscose and modal are made from trees! Canopy has calculated that over 150 million trees are logged and turned into fabric every year. If placed … Continued

Golden Fields of Opportunity for Business and Forests

The majority of the people that made money during the US gold rush sold shovels, blankets and booze. Gold was the sexy pursuit, but those who serviced the dream reliably did well, while the rivers ran mud for a decade. This is the perfect segue into talking about non-wood pulps, not because they are like … Continued

It Started with a Storybook Ending – Part 2

And then the Work Began! “Build it and they will come!” that’s the aphorism. Imagining it would be just that easy. Canopy set out, in 2004, to build the market for non-wood (agricultural residue fibre) paper within corporate sectors, like publishers and printers, expecting that then  non-wood pulp and paper companies would get busy building … Continued

It Started with a Fairy Tale Ending

HOW WE STARTED THE PROJECT TO SPIN STRAW INTO PAPER   The math didn’t work out. It was 2004. We were gaining ground on protecting two big areas of temperate rainforest in British Columbia – Clayoquot Sound and the Great Bear Rainforest. But we didn’t want to push the problem of deforestation and degradation into … Continued

Must Do. Can Do. Are Doing!

From Ecological Deficit to Regenerating Natural Capital Think of the soil, the fresh water we have had for millennia, the carbon atoms stored tightly away in coal and oil deep underground as a very full bank account that we inherited. Until recently, the budget of use and regeneration was balanced. Animals, insects, plants and humans … Continued

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