News Type: Blog

Keeping Nature in Your “Natural” Clothes

Back in the day (we’re talking just a decade or so ago), wearing an organic cotton t-shirt was THE green fashion statement. Maybe, if you were lucky, you would get your hands on something made from hemp. Add a beanie and your reputation as a nature-lover was made for life. Anyone remember those simpler days … Continued

#THERESHEGROWS campaign rallies support for the protection of Indonesia’s Leuser Ecosystem

  Stella McCartney has launched the #THERESHEGROWS Instagram campaign, enlisting the help of her friends across the world to raise awareness for need for protection of the Ancient and Endangered Leuser Ecosystem in Sumatra, Indonesia. So far, participants in the initiative have included Gwyneth Paltrow, Pink, Drew Barrymore, Jimmy Fallon and Karlie Kloss, our very … Continued

Fashion’s Impact on our Forests

By Elizabeth Sullivan and Amanda Carr You probably know that the trees once lived in by endangered orangutans could be hanging in your closet right now. Many fabrics like rayon, viscose and modal are made from trees! Canopy has calculated that over 150 million trees are logged and turned into fabric every year. If placed … Continued

Golden Fields of Opportunity for Business and Forests

The majority of the people that made money during the US gold rush sold shovels, blankets and booze. Gold was the sexy pursuit, but those who serviced the dream reliably did well, while the rivers ran mud for a decade. This is the perfect segue into talking about non-wood pulps, not because they are like … Continued

It Started with a Storybook Ending – Part 2

And then the Work Began! “Build it and they will come!” that’s the aphorism. Imagining it would be just that easy. Canopy set out, in 2004, to build the market for non-wood (agricultural residue fibre) paper within corporate sectors, like publishers and printers, expecting that then  non-wood pulp and paper companies would get busy building … Continued

It Started with a Fairy Tale Ending

HOW WE STARTED THE PROJECT TO SPIN STRAW INTO PAPER   The math didn’t work out. It was 2004. We were gaining ground on protecting two big areas of temperate rainforest in British Columbia – Clayoquot Sound and the Great Bear Rainforest. But we didn’t want to push the problem of deforestation and degradation into … Continued

Must Do. Can Do. Are Doing!

From Ecological Deficit to Regenerating Natural Capital Think of the soil, the fresh water we have had for millennia, the carbon atoms stored tightly away in coal and oil deep underground as a very full bank account that we inherited. Until recently, the budget of use and regeneration was balanced. Animals, insects, plants and humans … Continued

Turning Straw into Gold – Investment in Straw Pulp Mills

SEEDING SOLUTIONS I want to talk to you about why investing in agricultural fiber pulp manufacturing is necessary and makes good financial sense. I am not an investment professional, so why would I be so bold as to say this? Here are my lucky seven reasons why: Every paper trade magazine I have read, for … Continued

What’s Old is New Again – Paper from Plants

SEEDING SOLUTIONS The time for a pulp and paper revolution has come. Mixing vats of tree pulp with various chemicals to produce newsprint, book grade, copy paper, cardboard packaging and viscose has been a blessing and a curse. Pulp and paper is wonderfully useful in so many contexts, but too much of a good thing … Continued

GREENBIZ.COM: How Canopy’s founder is winning converts with her gospel of deforestation

This article is from Greenbiz.com, November 14, 2017 Written by Heather Clancy   To Nicole Rycroft, founder and executive director of non-profit Canopy, ancient forests are the “cathedrals of the natural world.” Species of all shapes and sizes make up the diverse congregation worshipping within. Birds fill the choir lofts with their sometimes-cacophonous hymns. They … Continued

Groundbreaking News – Literally!

Modern Pulp Mill Using Agricultural Fibers, Not Trees, Starts Construction in US by Valerie Langer   In August of 2017 bulldozers and backhoes moved in to break ground on a new pulp mill. Why is Canopy, an environmental organization, so excited about this? Well, it’s no ordinary pulp mill. Columbia Pulp is building a mill … Continued

GREENBIZ: 3 Telltale Signs You’re Shifting the Supply Chain

From Greenbiz.com, August 21, 2017   Three Telltale Signs You’re Shifting the Supply Chain by Nicole Rycroft One of my favorite things is to sit on a rock and listen to the sounds of a forest, knowing that someone else might do the same thing in the same place 100 years from now. While this is … Continued

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