Category: Nicole Rycroft

Business Day : Meet the woman saving ancient trees from becoming pulp

This article was initially published in Business Day. Nicole Rycroft is one of a growing crew of people who work tirelessly at changing how we affect the Earth. Her focus is on protecting ancient and indigenous trees. By collaborating with business partners in the fashion and publishing industries she is transforming supply chains to prevent … Continued

GREENBIZ.COM: How Canopy’s founder is winning converts with her gospel of deforestation

This article is from Greenbiz.com, November 14, 2017 Written by Heather Clancy   To Nicole Rycroft, founder and executive director of non-profit Canopy, ancient forests are the “cathedrals of the natural world.” Species of all shapes and sizes make up the diverse congregation worshipping within. Birds fill the choir lofts with their sometimes-cacophonous hymns. They … Continued

ROLLAND BLOG: Green Champions – Canopy Sees Environmental Leadership Shifting to Companies

Interview by Renee Yardley, originally Published in the Rolland Inc. blog.   Nicole Rycroft, Founder and Executive Director of Canopy, a Vancouver-based non-profit that harnesses the power of the marketplace to help protect the world’s endangered forests, speaks about the environmental role of businesses, creative solutions, and the rare spirit bear.   Q: On a … Continued

The Broadback Forest Goes Global at Skoll World Forum

Broadback Forest Conservation Solution Profiled at Prestigious Skoll World Forum Waswanipi Cree Deputy Chief joins Canopy to shine light on Boreal landscape of hope April 6, 2017: Oxford, UK – Waswanipi Cree Deputy Chief Mandy Gull and Nicole Rycroft, Executive Director of award winning not-for-profit Canopy, will be using their appearance at the Skoll World Forum in the UK to build … Continued

RACKED.COM: What is ‘Rainforest-Free’ Clothing, and Why Should You Care?

Article by Betsy Andrews. Originally published on March 16 by Racked.com   On a night before Valentine’s Day, the Victoria’s Secret in Manhattan’s Herald Square was dressed up in pink Cupid’s arrows. Visitors from around the world were shopping for holiday lingerie. A young Japanese tourist named Ayano checked out a pair of black pajama bottoms printed … Continued

ASHOKA: From Fiction to Fashion, Ashoka Fellow Nicole Rycroft Helps Businesses See Our Forests for the Trees

November 29, 2016. Originally published by Ashoka. An Ashoka Fellow since 2003, Nicole Rycroft has been a tireless warrior for the world’s forest ecosystems. The native Australian, now based in Vancouver, Canada, leads Canopy in working with business partners to find innovative and sustainable alternatives to an otherwise destructive value chain. In partnership with the … Continued

GREENBIZ: How H&M, Marks & Spencer and Zara are fashioning change

November 11, 2016. Originally published in GreenBiz by Nicole Rycroft. Transforming an unsustainable global supply chain can seem daunting. As much as a single company may be committed to change, it’s almost impossible to do it alone. There is a need for peers and competitors to become colleagues and mentors to enable all. Collective action possesses a raw … Continued

PIQUE: The Walrus magazine hosted the latest “brain-candy” event in Whistler’s intellectual boom: a talk about innovation.

November 6, 2016. Originally published in the Pique by Nicola Jones. Shopping for Solutions  Nicole Rycroft’s talk offered some advice on how to push innovation forwards. “Behavioural change is a really difficult thing,” she said, asking how many people in the audience had never broken a New Year’s Resolution (I saw one hand up; its owner shrugged as … Continued

5 Key Takeaways on North America’s Most Sustainable Printers

By Canopy Director Nicole Rycroft. This blog was originally published in Sustainable Brands. Remember Coles Notes? Those magical little study aids that helped bring focus and clarity to even the most mind-numbing of university courses (Hmmm, come to think of it, I wonder what they were printed on?). As a busy professional, I now rely … Continued

FINANCIAL POST: How businesses and conservationists are working together to preserve the Great Bear Rainforest

April 1, 2016. Originally published in the Financial Post by Elisa Birnbaum. It’s been said that if you want to get within 20 feet of a grizzly bear, Doug Neasloss is your man.A founding member of ecotourism and wildlife viewing operation Spirit Bear Lodge in the coastal community of Klemtu, B.C., Neasloss affirms the rumour is true, … Continued

Global Companies Played Key Role in Precedent-Setting Great Bear Agreement

Originally published in Sustainable Brands by Nicole Rycroft on February 3, 2016 It has taken the combined and herculean efforts of countless individuals, but this week, the vision of the landmark Great Bear Rainforest Agreements has finally been realized. Local communities have a vibrant future and 85 percent of the rainforest in the region is … Continued

PIONEERS POST: A stable climate is a very fundamental human right

September 30, 2015. Originally published in Pioneers Post by Lee Mannion. Self confessed “professional tree hugger” Nicole Rycroft has saved 60 million acres of ancient forest since she started Canopy in 1999. Pioneers Post went to find out what makes her tick. The old adage of never judging a book by its cover is never truer … Continued

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