Category: Nicole Rycroft

  By Nicole Rycroft In Fall of 2018, I was eating at restaurant in New York when the server’s tee-shirt caught my attention. It had three simple words on it: Be More Heroic. At another time I may have glossed over the message as perfect fodder for the bumper of a car. But with scientists … Continued

Interview with Canopy Founder and Executive Director, Nicole Rycroft, on Green Dreamer podcast by Kaméa Chayne Listen to the podcast here

This article was initially published in Business Day. Nicole Rycroft is one of a growing crew of people who work tirelessly at changing how we affect the Earth. Her focus is on protecting ancient and indigenous trees. By collaborating with business partners in the fashion and publishing industries she is transforming supply chains to prevent … Continued

This article is from Greenbiz.com, November 14, 2017 Written by Heather Clancy   To Nicole Rycroft, founder and executive director of non-profit Canopy, ancient forests are the “cathedrals of the natural world.” Species of all shapes and sizes make up the diverse congregation worshipping within. Birds fill the choir lofts with their sometimes-cacophonous hymns. They … Continued

Interview by Renee Yardley, originally Published in the Rolland Inc. blog.   Nicole Rycroft, Founder and Executive Director of Canopy, a Vancouver-based non-profit that harnesses the power of the marketplace to help protect the world’s endangered forests, speaks about the environmental role of businesses, creative solutions, and the rare spirit bear.   Q: On a … Continued

Broadback Forest Conservation Solution Profiled at Prestigious Skoll World Forum Waswanipi Cree Deputy Chief joins Canopy to shine light on Boreal landscape of hope April 6, 2017: Oxford, UK – Waswanipi Cree Deputy Chief Mandy Gull and Nicole Rycroft, Executive Director of award winning not-for-profit Canopy, will be using their appearance at the Skoll World Forum in the UK to build … Continued

Article by Betsy Andrews. Originally published on March 16 by Racked.com   On a night before Valentine’s Day, the Victoria’s Secret in Manhattan’s Herald Square was dressed up in pink Cupid’s arrows. Visitors from around the world were shopping for holiday lingerie. A young Japanese tourist named Ayano checked out a pair of black pajama bottoms printed … Continued

November 29, 2016. Originally published by Ashoka. An Ashoka Fellow since 2003, Nicole Rycroft has been a tireless warrior for the world’s forest ecosystems. The native Australian, now based in Vancouver, Canada, leads Canopy in working with business partners to find innovative and sustainable alternatives to an otherwise destructive value chain. In partnership with the … Continued

November 11, 2016. Originally published in GreenBiz by Nicole Rycroft. Transforming an unsustainable global supply chain can seem daunting. As much as a single company may be committed to change, it’s almost impossible to do it alone. There is a need for peers and competitors to become colleagues and mentors to enable all. Collective action possesses a raw … Continued

November 6, 2016. Originally published in the Pique by Nicola Jones. Shopping for Solutions  Nicole Rycroft’s talk offered some advice on how to push innovation forwards. “Behavioural change is a really difficult thing,” she said, asking how many people in the audience had never broken a New Year’s Resolution (I saw one hand up; its owner shrugged as … Continued

By Canopy Director Nicole Rycroft. This blog was originally published in Sustainable Brands. Remember Coles Notes? Those magical little study aids that helped bring focus and clarity to even the most mind-numbing of university courses (Hmmm, come to think of it, I wonder what they were printed on?). As a busy professional, I now rely … Continued

April 1, 2016. Originally published in the Financial Post by Elisa Birnbaum. It’s been said that if you want to get within 20 feet of a grizzly bear, Doug Neasloss is your man.A founding member of ecotourism and wildlife viewing operation Spirit Bear Lodge in the coastal community of Klemtu, B.C., Neasloss affirms the rumour is true, … Continued