Category: CanopyStyle

SUSTAINABLE BRANDS: Progress for Fashion and Forests

December 23, 2015. Originally published in Sustainable Brands by Hannah Furlong. Viscose and rayon fibers are made from wood pulp and are some of the most widely used in clothing and textiles, threatening endangered forests. Approximately 120 million trees are logged annually for fabrics and about one third of them are sourced from ancient and/or endangered … Continued

CanopyStyle: Two Years of Collaboration

In November 2013, Canopy publicly launched its work with global fashion brands and progressive designers to stem a relatively unknown but aggressively emerging threat to the world’s remaining forests: viscose and rayon fabrics. Two years later, we celebrate the remarkable momentum that is building as global design icons and apparel powerhouses join the CanopyStyle campaign: an … Continued

SUSTAINABLE BRANDS: 55 Brands Are Protecting Forests with CanopyStyle

December 1, 2015. Originally published in Sustainable Brands by Hannah Furlong. Not-for-profit environmental organization Canopy has recruited big fashion brands in the fight to protect endangered forests since launching its CanopyStyle campaign in October 2013. Last week, the organization announced that Arcadia Group, C&A China, and Lindex joined the initiative and committed to ensuring their supply chains do not use ancient and endangered … Continued

Support for CanopyStyle from all corners of the Globe: Arcadia Group, C&A China, and Lindex make Endangered Forest Commitments

Shanghai, Vancouver, London, Stockholm, November 23, 2015: Today, CanopyStyle, the global campaign with the fashion industry to protect endangered forests, gained new influential champions. Trend-setting titan Topshop and their parent company Arcadia, C&A China and Lindex joined international environmental not-for-profit Canopy and other leading apparel companies and designers in their efforts to stop the world’s … Continued

GREENBIZ: Why HM, Eileen Fisher and other fashion giants are saving forests

October 7, 2015. Originally published in GreenBiz by Heather Clancy. Several years ago, forest advocacy organization Canopy Group noticed a puzzling trend. While production of paper made with virgin fibers was shrinking appreciably, the number of ancient trees sacrificed for industrial logging wasn’t declining. Further analysis yielded a troubling conclusion: Millions of trees are disappearing every year … Continued

HUFFINGTON POST: The Silver Lining Beneath Fashion’s Dirty Supply Chains, three Innovative Solutions to the Industry’s Sustainability Problem

September 16, 2015. Originally published in the Huffington Post by Kristie Wang. Consumers across the globe care about whether their clothes are ethically produced, and they want to be able to make purchases that match their values. According to a recent Nielsen report, 55% of consumers surveyed across 60 countries want to buy brands that are … Continued

Working together we will protect the forests

We all know that the majority of our shirts, pants and sweaters are “Made In China”. So when Canopy began our efforts to collaboratively find solutions to protect the world’s forests from ending up in clothing we knew it wouldn’t be long before our work took us to China, the land of massive production, pandas and bamboo.

Indonesia’s Largest Driver Of Deforestation Shifts Gears

On a recent visit to northern Sumatra I was struck by just how spectacular a global legacy the rainforests of Indonesia are. Home to orangutans, tigers, elephants and rhinos, Indonesia’s lush rainforests are the inspiration of storybooks. And with 60 billion metric tons of carbon stored in Indonesia’s peatlands, these forests are unsung heroes for our climate.

Sateri starts down new path to sustainability with Canopy

Today, another of the world’s largest viscose producers, Sateri, announced its new Pulp Sourcing Policy. It will shift the company away from the world’s endangered forests, high carbon rainforests and socially controversial sources. This breakthrough policy was developed in collaboration with international environmental not-for-profit, Canopy. It covers Sateri’s global wood sourcing for mills based in … Continued

Building momentum for CanopyStyle.org: G-Star RAW joins Initiative to Protect Forests

Today, international environmental not-for-profit, Canopy, is delighted to announce that the earth’s ancient and endangered forests have an even larger fan base with a new player joining the initiative CanopyStyle.org. Innovation and sustainability leader G-Star RAW is adding their pioneering styles to the growing list of international clothing brands, retailers and designers committing not to use endangered forests … Continued

SUPPLY MANAGEMENT: Rayon producer commits to forest protection policy

By Marino Donati, originally published in Supply Management. Rayon producer Aditya Birla has pledged to eliminate sourcing from ancient and endangered forests for all of its viscose fibres. The Indian manufacturer produces 20 per cent of the world’s supply of the material, made from wood pulp fibres, which is widely used in clothing and textiles. The commitment … Continued

Forest Love Trending with Nicole Bridger and Canopy

Environmental not for profit Canopy is thrilled to partner with Vancouver designer Nicole Bridger to start a fresh trend for forest conservation within the global fashion industry.

Get Canopy's Newsletter!

Receive the latest and greatest news about our work! Be the first to read Canopy's blog post on next-generation solutions and follow our team as they meet with forest products customers and purchasers across the globe.