Category: CanopyStyle

New Study Reveals Lighter Environmental Footprint for Fibers Sourced from Flax and Recycled Clothing

Peer-Reviewed LCA Commissioned by Global Fashion Pioneer Stella McCartney Compares Ten Different Fiber Inputs for Manmade Cellulose Fiber   FOR IMMEDIATE RELEASE: London, UK; Vancouver, Canada; Emeryville, California – October 19, 2017– Leading third-party certifier SCS Global Services (SCS) today announced the release of a groundbreaking Life Cycle Assessment (LCA) comparing the environmental performance of … Continued

FAST COMPANY: Your Clothes Might Be Destroying The Rainforest

BY ALDEN WICKER If you look at the tags inside your clothing, you’ll often see “rayon” or “viscose.” An increasingly popular fabric–production has doubled in the past decade–these man-made cellulosic fibers are versatile, with a beautiful drape, and a soft and silky feel. They’re also often marketed as more eco-friendly, since they’re made from plant materials … Continued

Gap Inc. and their iconic brands join CanopyStyle to protect the world’s forests

Closing the Gap on Protecting Forests and Climate: Gap Inc. Latest US Brand to Join CanopyStyle to Eliminate Endangered Forests from Rayon   FOR IMMEDIATE RELEASE: Vancouver, August 2, 2017: International not-for-profit Canopy is thrilled to announce that Gap Inc., the largest specialty retailer in the United States, is bringing their significant brand cache and … Continued

Indonesia’s Sun Bear Rainforest: Then and Now

Canopy Senior Campaigner Catherine Stewart and I are now deep in the Indonesian Rainforest, negotiating with large Indonesian mills and meeting with local NGO allies and communities. Seven months ago, the President of Indonesia excised 5,172 hectares of land from mill giant Toba Pulp Lestari’s forest concessions. The land was given “tanah adat” (customary land) status … Continued

Birla Cellulose CanopyStyle Audit: Results Released

   Birla Cellulose receives industry-leading results in their first-ever independent verification by the Rainforest Alliance of raw material sourcing and forest conservation for viscose fabrics made by Aditya Birla   FOR IMMEDIATE RELEASE: Mumbai, New York and Vancouver – June 21th, 2017  Today, environmental not-for-profit Canopy and the Rainforest Alliance released results of the first … Continued

US Fashion Industry Association and Environmental Not-for-Profit Canopy Join Forces to Protect Forests

            FOR IMMEDIATE RELEASE Washington DC and Vancouver, June 7, 2017: Canopy and the United States Fashion Industry Association (USFIA) announced today that they will work side by side to keep global endangered forests out of the US fashion supply chain. The CanopyStyle initiative has quickly become the fastest moving … Continued

Announcing the CanopyStyle Audit – First Ever Audit of Forest-Based Fabrics

  Canopy is pleased to announce the release today of the CanopyStyle Audit — the first ever comprehensive, third party audits of a global viscose and rayon producer to assess their risk of sourcing from the world’s endangered forests.   Lenzing is the largest producer of viscose in the world, and the first producer to … Continued

Lenzing’s CanopyStyle Audit: Results Released

Lenzing’s CanopyStyle Audit: Results Released Release of first-ever independent verification by the Rainforest Alliance of raw material sourcing and forest conservation for fabric made with Lenzing™ fibers Lenzing, New York and Vancouver – May 24th, 2017 Today, environmental not-for-profit Canopy and the Rainforest Alliance, released the first independent verification audit results of Lenzing’s wood sourcing. … Continued

From Zero to 100 for Forests – A CanopyStyle Timeline

In a short three-and-a-half years, the CanopyStyle campaign, which sees fashion designers, brands, and fabric manufacturers pledge to end the use of ancient and endangered forests in their supply chains, has become the fastest moving environmental initiative in the apparel industry. Here’s a look back on how that happened. November 2012 International award winning environmental … Continued

CanopyStyle reaches 100 brands!

  Announcing The CanopyStyle 100 100 Global Fashion Brands Now Committed to Protecting The World’s Forests   Vancouver, Christchurch, Los Angeles, Ottawa and New York – April 11, 2017 Today, award winning environmental not-for-profit Canopy announced that CanopyStyle, which focuses on the elimination of ancient and endangered forests from the production of rayon and viscose … Continued

RACKED.COM: What is ‘Rainforest-Free’ Clothing, and Why Should You Care?

Article by Betsy Andrews. Originally published on March 16 by Racked.com   On a night before Valentine’s Day, the Victoria’s Secret in Manhattan’s Herald Square was dressed up in pink Cupid’s arrows. Visitors from around the world were shopping for holiday lingerie. A young Japanese tourist named Ayano checked out a pair of black pajama bottoms printed … Continued

CBC: Big fashion brands join B.C. group’s efforts to halt destruction of endangered forests

March 1, 2017. Originally published and aired in CBC As It Happens. Major clothing brands like Timberland, Vans, Nautica and The North Face say they will no longer make products derived from ancient, endangered forests. VF Corporation — which owns more than 30 apparel brands including Wrangler jeans, Vans footwear and JanSport backpacks — announced Monday it will no … Continued

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