Category: CanopyStyle

Keeping Nature in Your “Natural” Clothes

Back in the day (we’re talking just a decade or so ago), wearing an organic cotton t-shirt was THE green fashion statement. Maybe, if you were lucky, you would get your hands on something made from hemp. Add a beanie and your reputation as a nature-lover was made for life. Anyone remember those simpler days … Continued

BRITISH VOGUE: Why Oprah Winfrey Was At Stella McCartney’s AW19 Show

This article appeared on Vogue.co.uk on March 4, 2019.   Stella McCartney and Oprah Winfrey have been acquaintances for some time. “I f*cking worship her!” the designer told Vogue of dressing the media icon for the Duke and Duchess of Sussex’s wedding in May 2018. Winfrey, it transpired, had come to McCartney with a piece of her knitwear and asked her to … Continued

Selfridges, Reformation, ELK, Allbirds and Abercrombie & Fitch Co., join the CanopyStyle Initiative

Global fashion brands highlight innovative new sources as solution to viscose fabrics made from Ancient and Endangered Forests London, Los Angeles, New Albany, San Francisco, Vancouver, Victoria. February 5, 2019 – Environmental not-for-profit Canopy is thrilled to announce new brand commitments that support the development of a next generation of viscose fabrics that will reduce … Continued

Fashion’s Impact on our Forests

By Elizabeth Sullivan and Amanda Carr You probably know that the trees once lived in by endangered orangutans could be hanging in your closet right now. Many fabrics like rayon, viscose and modal are made from trees! Canopy has calculated that over 150 million trees are logged and turned into fabric every year. If placed … Continued

Canopy’s 2018 Hot Button Ranking of Global Viscose Producers

Leading brands track environmental progress, innovation and controversial sourcing Vancouver, Canada. December 9, 2018. Leading brands are looking to the Hot Button Report, published today by environmental not-for-profit Canopy, to inform their viscose/rayon purchasing decisions. Lenzing, Birla Cellulose and ENKA lead the sector with light green shirt rankings – and almost a third of global … Continued

CanopyStyle Audit of Chinese Viscose producer Zhejiang Fulida: Results Released

  Momentum continues as producer assessed for raw material sourcing risk   Hangzhou, China and Vancouver, Canada. November 29 2018 Today, environmental not-for-profit Canopy and viscose producer Zhejiang Fulida Holding Co. released the independent verification audit results of Fulida’s raw material sourcing. By releasing the findings publicly, Fulida is near the forefront of viscose producers … Continued

First-ever global map of Ancient and Endangered Forests brings conservation science to boardrooms of the world’s largest companies

Vancouver, Canada. November 9, 2018.Today marks the public launch of a new online tool that will enable global companies, including H&M, Kimberly-Clark, Inditex/Zara and DK Books, to identify where Ancient and Endangered Forests are in the world. ForestMapper, developed by international environmental not-for-profit Canopy, is the first-ever interactive map of its kind and is designed … Continued

BLOOMBERG: To Keep Old Growth out of New Shirts, Fashion Turns to Technology

This article was published by Bloomberg. Leading designers and retailers supported a nonprofit’s effort to help ease the search for unsavory suppliers active in endangered forests. No one dies for fashion in greater numbers than, it turns out, the trees. More than 150 million are cleared every year, shipped around the world, then pulped and processed … Continued

FORBES.COM: Social Entrepreneurs Are Opening New Pathways To Transform The Apparel Industry

This article appeared on Forbes.com on October 15, 2018. Social Entrepreneurs Are Opening New Pathways To Transform The Apparel Industry By Stephanie Schmidt The apparel industry is one of the largest in the world, generating a global value of about $3 trillion (2% of global GDP) and employing some 100 million people. Its unrivaled creativity, diversity and innovation … Continued

Business Day : Meet the woman saving ancient trees from becoming pulp

This article was initially published in Business Day. Nicole Rycroft is one of a growing crew of people who work tirelessly at changing how we affect the Earth. Her focus is on protecting ancient and indigenous trees. By collaborating with business partners in the fashion and publishing industries she is transforming supply chains to prevent … Continued

FIBRE2FASHION.com: ENKA’s supply chain is low risk: Canopy audit

ENKA’s current supply chain has been confirmed as low risk of sourcing wood from ancient and endangered forests or other controversial sources, according to independent verification audit results of ENKA’s pulp sourcing by environmental not-for-profit Canopy and the Rainforest Alliance. The audit uses a risk-based approach and requires verifiable evidence. The audit requires verifiable evidence … Continued

ENKA’s CanopyStyle Audit: Low Risk Results Confirmed

Verification audit by the Rainforest Alliance of German viscose filament yarn producer, ENKA, indicates low risk of sourcing from the world’s ancient and endangered forests   Obernburg, New York and Vancouver – July 12, 2018 Today, environmental not-for-profit Canopy and the Rainforest Alliance released independent verification audit results of ENKA’s pulp sourcing. The audit uses a … Continued

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