Category: CanopyStyle

Hot Looks for Textile Exchange 2019

CanopyStyle takes a closer look at this fall’s top forest fashion trends   1- Never Say Never When we launched CanopyStyle in 2013, leading viscose producers told Canopy that turning recycled clothing into viscose at commercial scale wasn’t possible. 2019 has shown us otherwise. Since this summer, two additional viscose producers have launched Next Generation … Continued

Canopy and ZDHC Partner to Safeguard Forests, Water, Human Health, Biodiversity and Climate in Fashion Sector Work

Amsterdam and Vancouver, October 7, 2019 – Today, CanopyStyle and The ZDHC Roadmap to Zero Programme are announcing a partnership to scale up their collaborative work toward tackling the negative impacts of chemical processing, wastewater discharge, and raw material sourcing in viscose production. “With these two strong organizations aligning and collaborating, contributors and partners of both ZDHC … Continued

Vogue : What are you wearing right now? If it’s rayon or viscose, chances are it comes from the Amazon

This article was published in Vogue Australia and Vogue India. By Sam Rogers. Do you know what your clothes are made from? If the label says ‘rayon’ or ‘viscose’ then it’s likely that you’re wearing the rainforest, possibly from Canada, Indonesia or the Amazon, which continues to be ravaged by the estimated 2,500 active fires spreading throughout Brazil, … Continued

Eddie Bauer, Valija Gitana, GUESS? and American Eagle Outfitters, Inc.  mark Earth Day with CanopyStyle commitments

Los Angeles, Pittsburgh, San Juan, Seattle, Vancouver. April 23, 2019. To celebrate Earth Day, Canopy is pleased to announce the addition of four new global fashion and apparel brands to the CanopyStyle initiative. With today’s additions of outdoor brand Eddie Bauer, US clothing brand and retailer GUESS?, Puerto Rico-based, boho-chic brand Valija Gitana and global specialty … Continued

Keeping Nature in Your “Natural” Clothes

Back in the day (we’re talking just a decade or so ago), wearing an organic cotton t-shirt was THE green fashion statement. Maybe, if you were lucky, you would get your hands on something made from hemp. Add a beanie and your reputation as a nature-lover was made for life. Anyone remember those simpler days … Continued

BRITISH VOGUE: Why Oprah Winfrey Was At Stella McCartney’s AW19 Show

This article appeared on Vogue.co.uk on March 4, 2019.   Stella McCartney and Oprah Winfrey have been acquaintances for some time. “I f*cking worship her!” the designer told Vogue of dressing the media icon for the Duke and Duchess of Sussex’s wedding in May 2018. Winfrey, it transpired, had come to McCartney with a piece of her knitwear and asked her to … Continued

Selfridges, Reformation, ELK, Allbirds and Abercrombie & Fitch Co., join the CanopyStyle Initiative

Global fashion brands highlight innovative new sources as solution to viscose fabrics made from Ancient and Endangered Forests London, Los Angeles, New Albany, San Francisco, Vancouver, Victoria. February 5, 2019 – Environmental not-for-profit Canopy is thrilled to announce new brand commitments that support the development of a next generation of viscose fabrics that will reduce … Continued

Fashion’s Impact on our Forests

By Elizabeth Sullivan and Amanda Carr You probably know that the trees once lived in by endangered orangutans could be hanging in your closet right now. Many fabrics like rayon, viscose and modal are made from trees! Canopy has calculated that over 150 million trees are logged and turned into fabric every year. If placed … Continued

Canopy’s 2018 Hot Button Ranking of Global Viscose Producers

Leading brands track environmental progress, innovation and controversial sourcing Vancouver, Canada. December 9, 2018. Leading brands are looking to the Hot Button Report, published today by environmental not-for-profit Canopy, to inform their viscose/rayon purchasing decisions. Lenzing, Birla Cellulose and ENKA lead the sector with light green shirt rankings – and almost a third of global … Continued

CanopyStyle Audit of Chinese Viscose producer Zhejiang Fulida: Results Released

  Momentum continues as producer assessed for raw material sourcing risk   Hangzhou, China and Vancouver, Canada. November 29 2018 Today, environmental not-for-profit Canopy and viscose producer Zhejiang Fulida Holding Co. released the independent verification audit results of Fulida’s raw material sourcing. By releasing the findings publicly, Fulida is near the forefront of viscose producers … Continued

First-ever global map of Ancient and Endangered Forests brings conservation science to boardrooms of the world’s largest companies

Vancouver, Canada. November 9, 2018.Today marks the public launch of a new online tool that will enable global companies, including H&M, Kimberly-Clark, Inditex/Zara and DK Books, to identify where Ancient and Endangered Forests are in the world. ForestMapper, developed by international environmental not-for-profit Canopy, is the first-ever interactive map of its kind and is designed … Continued

BLOOMBERG: To Keep Old Growth out of New Shirts, Fashion Turns to Technology

This article was published by Bloomberg. Leading designers and retailers supported a nonprofit’s effort to help ease the search for unsavory suppliers active in endangered forests. No one dies for fashion in greater numbers than, it turns out, the trees. More than 150 million are cleared every year, shipped around the world, then pulped and processed … Continued

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