Canopy News

Selfridges, Reformation, ELK, Allbirds and Abercrombie & Fitch Co., join the CanopyStyle Initiative

Global fashion brands highlight innovative new sources as solution to viscose fabrics made from Ancient and Endangered Forests London, Los Angeles, New Albany, San Francisco, Vancouver, Victoria. February 5, 2019 – Environmental not-for-profit Canopy is thrilled to announce new brand commitments that support the development of a next generation of viscose fabrics that will reduce … Continued

Fashion’s Impact on our Forests

By Elizabeth Sullivan and Amanda Carr You probably know that the trees once lived in by endangered orangutans could be hanging in your closet right now. Many fabrics like rayon, viscose and modal are made from trees! Canopy has calculated that over 150 million trees are logged and turned into fabric every year. If placed … Continued

Canopy’s 2018 Hot Button Ranking of Global Viscose Producers

Leading brands track environmental progress, innovation and controversial sourcing Vancouver, Canada. December 9, 2018. Leading brands are looking to the Hot Button Report, published today by environmental not-for-profit Canopy, to inform their viscose/rayon purchasing decisions. Lenzing, Birla Cellulose and ENKA lead the sector with light green shirt rankings – and almost a third of global … Continued

CanopyStyle Audit of Chinese Viscose producer Zhejiang Fulida: Results Released

  Momentum continues as producer assessed for raw material sourcing risk   Hangzhou, China and Vancouver, Canada. November 29 2018 Today, environmental not-for-profit Canopy and viscose producer Zhejiang Fulida Holding Co. released the independent verification audit results of Fulida’s raw material sourcing. By releasing the findings publicly, Fulida is near the forefront of viscose producers … Continued

Golden Fields of Opportunity for Business and Forests

The majority of the people that made money during the US gold rush sold shovels, blankets and booze. Gold was the sexy pursuit, but those who serviced the dream reliably did well, while the rivers ran mud for a decade. This is the perfect segue into talking about non-wood pulps, not because they are like … Continued

New Sustainability Leaders Rise to the Top of 2018 Blueline Ranking

The Printing House and Taylor Communications ranked as #1 and #2  most Forest-Friendly Printers Vancouver, November 14, 2018. The Printing House, Taylor Communications and Mitchell Press are the three highest ranked printers in Canopy’s 2018 Blueline Ranking, the only comprehensive assessment of the environmental performance of North America’s printers. Published by global environmental not-for-profit Canopy, the … Continued

First-ever global map of Ancient and Endangered Forests brings conservation science to boardrooms of the world’s largest companies

Vancouver, Canada. November 9, 2018.Today marks the public launch of a new online tool that will enable global companies, including H&M, Kimberly-Clark, Inditex/Zara and DK Books, to identify where Ancient and Endangered Forests are in the world. ForestMapper, developed by international environmental not-for-profit Canopy, is the first-ever interactive map of its kind and is designed … Continued

BLOOMBERG: To Keep Old Growth out of New Shirts, Fashion Turns to Technology

This article was published by Bloomberg. Leading designers and retailers supported a nonprofit’s effort to help ease the search for unsavory suppliers active in endangered forests. No one dies for fashion in greater numbers than, it turns out, the trees. More than 150 million are cleared every year, shipped around the world, then pulped and processed … Continued

FORBES.COM: Social Entrepreneurs Are Opening New Pathways To Transform The Apparel Industry

This article appeared on Forbes.com on October 15, 2018. Social Entrepreneurs Are Opening New Pathways To Transform The Apparel Industry By Stephanie Schmidt The apparel industry is one of the largest in the world, generating a global value of about $3 trillion (2% of global GDP) and employing some 100 million people. Its unrivaled creativity, diversity and innovation … Continued

CBC.CA: How a B.C. idea could help save a ‘storybook’ jungle in Indonesia

Politicians and environmentalists from Aceh visit B.C. to learn about Great Bear Rainforest By Bethany Lindsay There are more than 12,000 kilometres between the Great Bear Rainforest and the jungles of the Leuser ecosystem in northern Sumatra — more than a quarter of the Earth’s circumference. Even in winter, the temperature rarely drops below 25 … Continued

Business Day : Meet the woman saving ancient trees from becoming pulp

This article was initially published in Business Day. Nicole Rycroft is one of a growing crew of people who work tirelessly at changing how we affect the Earth. Her focus is on protecting ancient and indigenous trees. By collaborating with business partners in the fashion and publishing industries she is transforming supply chains to prevent … Continued

It Started with a Storybook Ending – Part 2

And then the Work Began! “Build it and they will come!” that’s the aphorism. Imagining it would be just that easy. Canopy set out, in 2004, to build the market for non-wood (agricultural residue fibre) paper within corporate sectors, like publishers and printers, expecting that then  non-wood pulp and paper companies would get busy building … Continued

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