Canopy News

Eddie Bauer, Valija Gitana, GUESS? and American Eagle Outfitters, Inc.  mark Earth Day with CanopyStyle commitments

Los Angeles, Pittsburgh, San Juan, Seattle, Vancouver. April 23, 2019. To celebrate Earth Day, Canopy is pleased to announce the addition of four new global fashion and apparel brands to the CanopyStyle initiative. With today’s additions of outdoor brand Eddie Bauer, US clothing brand and retailer GUESS?, Puerto Rico-based, boho-chic brand Valija Gitana and global specialty … Continued

To celebrate its 20th year, Canopy opens a new Hum-Office

Vancouver, Toronto, Montréal, The Road. April 1st, 2019– Canopy is turning 20 today and to celebrate this milestone, the environmental not-for-profit is thrilled to announce it is opening a new office to enable its time-taxed team to cover more ground in the plight to save the world’s Ancient and Endangered Forests. Today, Canopy is introducing … Continued

Keeping Nature in Your “Natural” Clothes

Back in the day (we’re talking just a decade or so ago), wearing an organic cotton t-shirt was THE green fashion statement. Maybe, if you were lucky, you would get your hands on something made from hemp. Add a beanie and your reputation as a nature-lover was made for life. Anyone remember those simpler days … Continued

BRITISH VOGUE: Why Oprah Winfrey Was At Stella McCartney’s AW19 Show

This article appeared on Vogue.co.uk on March 4, 2019.   Stella McCartney and Oprah Winfrey have been acquaintances for some time. “I f*cking worship her!” the designer told Vogue of dressing the media icon for the Duke and Duchess of Sussex’s wedding in May 2018. Winfrey, it transpired, had come to McCartney with a piece of her knitwear and asked her to … Continued

#THERESHEGROWS campaign rallies support for the protection of Indonesia’s Leuser Ecosystem

  Stella McCartney has launched the #THERESHEGROWS Instagram campaign, enlisting the help of her friends across the world to raise awareness for need for protection of the Ancient and Endangered Leuser Ecosystem in Sumatra, Indonesia. So far, participants in the initiative have included Gwyneth Paltrow, Pink, Drew Barrymore, Jimmy Fallon and Karlie Kloss, our very … Continued

Selfridges, Reformation, ELK, Allbirds and Abercrombie & Fitch Co., join the CanopyStyle Initiative

Global fashion brands highlight innovative new sources as solution to viscose fabrics made from Ancient and Endangered Forests London, Los Angeles, New Albany, San Francisco, Vancouver, Victoria. February 5, 2019 – Environmental not-for-profit Canopy is thrilled to announce new brand commitments that support the development of a next generation of viscose fabrics that will reduce … Continued

Fashion’s Impact on our Forests

By Elizabeth Sullivan and Amanda Carr You probably know that the trees once lived in by endangered orangutans could be hanging in your closet right now. Many fabrics like rayon, viscose and modal are made from trees! Canopy has calculated that over 150 million trees are logged and turned into fabric every year. If placed … Continued

Canopy’s 2018 Hot Button Ranking of Global Viscose Producers

Leading brands track environmental progress, innovation and controversial sourcing Vancouver, Canada. December 9, 2018. Leading brands are looking to the Hot Button Report, published today by environmental not-for-profit Canopy, to inform their viscose/rayon purchasing decisions. Lenzing, Birla Cellulose and ENKA lead the sector with light green shirt rankings – and almost a third of global … Continued

CanopyStyle Audit of Chinese Viscose producer Zhejiang Fulida: Results Released

  Momentum continues as producer assessed for raw material sourcing risk   Hangzhou, China and Vancouver, Canada. November 29 2018 Today, environmental not-for-profit Canopy and viscose producer Zhejiang Fulida Holding Co. released the independent verification audit results of Fulida’s raw material sourcing. By releasing the findings publicly, Fulida is near the forefront of viscose producers … Continued

Golden Fields of Opportunity for Business and Forests

The majority of the people that made money during the US gold rush sold shovels, blankets and booze. Gold was the sexy pursuit, but those who serviced the dream reliably did well, while the rivers ran mud for a decade. This is the perfect segue into talking about non-wood pulps, not because they are like … Continued

New Sustainability Leaders Rise to the Top of 2018 Blueline Ranking

The Printing House and Taylor Communications ranked as #1 and #2  most Forest-Friendly Printers Vancouver, November 14, 2018. The Printing House, Taylor Communications and Mitchell Press are the three highest ranked printers in Canopy’s 2018 Blueline Ranking, the only comprehensive assessment of the environmental performance of North America’s printers. Published by global environmental not-for-profit Canopy, the … Continued

First-ever global map of Ancient and Endangered Forests brings conservation science to boardrooms of the world’s largest companies

Vancouver, Canada. November 9, 2018.Today marks the public launch of a new online tool that will enable global companies, including H&M, Kimberly-Clark, Inditex/Zara and DK Books, to identify where Ancient and Endangered Forests are in the world. ForestMapper, developed by international environmental not-for-profit Canopy, is the first-ever interactive map of its kind and is designed … Continued

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