GANNI Joins Canopy to Advance Forest-Friendly Fashion

August 20, 2024 – Today, leading fashion and lifestyle brand GANNI has announced its commitment to ensure its textiles and paper packaging are free of fibre sourced from climate-critical forests through a new partnership with solutions-driven non-profit Canopy. 

Preserving forests is one of the fastest, most cost-effective, and impactful strategies for combating climate change. However, each year, over 3.4 billion trees are logged to produce paper packaging and fabrics such as viscose. 

As a new CanopyStyle and Pack4Good partner, GANNI is committed to eliminating sourcing from Ancient and Endangered Forests in their textile and paper packaging supply chains. The brand will also advance the production of low-carbon, circular, Next Generation alternatives — such as textiles made from recycled fabrics and packaging made from agricultural residues. GANNI joins over 550 fashion brands and retailers, collectively representing more than 1 trillion USD in market value, with CanopyStyle policies in place, and 444 brands worth 249 billion USD committed to Pack4Good. 

As a B-Corp-certified company, GANNI is committed to minimizing social and environmental impact within its business operations with a goal to reach 50% absolute carbon reduction by 2027 from a 2021 baseline, with materials and innovation among its key pillars in reaching this target. Partnering with Canopy marks a vital step in GANNI’s journey to achieve its target and limit its impact on the climate. 

“GANNI is thrilled to join the CanopyStyle and Pack4Good initiatives as part of our ongoing effort to become the most responsible version of ourselves. We’re proud to collaborate with Canopy in leading a supply chain revolution that ensures the world’s most vital forests remain intact,” said Lauren Bartley, Chief Sustainability Officer at GANNI.

“By joining the CanopyStyle and Pack4Good initiatives, GANNI aligns itself with fashion’s most progressive players. Together, we have the potential to scale low-impact, Next Gen Solutions to preserve forests and transform the environmental impact of the fashion industry,” said Nicole Rycroft, Founder and Executive Director at Canopy. 

See GANNI’s CanopyStyle and Pack4Good policies here.

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For more information, please contact: 

Laura Repas
Canopy Communications Specialist 
Phone: +1 416-729-7484
Email: communications@canopyplanet.org 
Website: www.canopyplanet.org 

About GANNI
Based in Copenhagen and owned and run by the husband-and-wife team of Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style, full of personality and contrast. GANNI is all about making the community who wear their clothes feel even more confident and capable of anything. GANNI has offices in Copenhagen, London, Paris, New York & Shanghai, and is represented in more than 600 of the world’s finest retailers, as well as more than 40 GANNI stores across Europe, the United States, and Asia. GANNI.com delivers internationally to 35 countries, including Australia, Canada, and South Korea.

GANNI is a B-Corp-certified company, on a journey to become the most responsible version of itself. They believe it’s a moral obligation to do better every day, which has led the brand to collaborate with its supply chain on reducing its emissions as part of GANNI’s carbon insetting scheme. The brand publishes an annual Responsibility Report to publicly share its progress and has committed to a 50% absolute carbon reduction by 2027. As part of the brand’s ongoing endeavors to choose certified and innovative fabrics, GANNI is committed to having 100% of collections made from certified recycled, organic, or lower-impact fabrics in the future. The brand has discontinued the use of virgin animal leather in its RTW line and will be phasing out virgin animal leather from shoes and accessories by 2023. GANNI currently has 100% traceability on Stages 1–4 of its supply chain and has published all Stage 1 and 2 suppliers with the Open Apparel Registry to drive transparency. www.ganni.com 

About Canopy 
Canopy is a solutions-driven environmental non-profit dedicated to protecting forests, species, and climate. Collaborating with over 900 companies, Canopy develops cutting-edge environmental policies to transform supply chains and safeguard the world’s Ancient and Endangered Forests. www.canopyplanet.org