This summer we set a goal – make innovative NextGen solutions for paper packaging, often derived from things normally burned (agricultural residues), sexy. We have always known these game-changing solutions were hot but we wanted to show the marketplace just how much they really sizzle – sultry voiceover included.
Here’s what we came up with. 😉
In the realm of paper packaging, the numbers are alarming. A staggering 3.1 billion trees are felled annually, to create paper packaging, with many originating from climate and biodiversity critical, Ancient and Endangered Forests.
As companies make the necessary shift from plastic many are choosing paper and exchanging one environmental crisis for another.
Luckily there’s a third option that safeguards forests, protects the climate, and meets the growing demand for eco-friendly products – NextGen solutions. We work collaboratively with industry leaders to transform their supply chains and bring game-changing, low-impact Next Generation Solutions from the niches to the mainstream, mitigating waste, curbing air pollution, and also fostering income opportunities for farmers.
It’s time to revolutionize the packaging landscape, one seductive innovation at a time.
Learn more about Canopy’s Next Generation Solutions.
To see the full set of images and credits: SolutionsAreSexy Packaging Edition
For interviews contact:
Laura Repas, Communications Specialist, Canopy
Canopy is an international not-for-profit environmental organization dedicated to protecting our forests, species and climate. Canopy collaborates with more than 750 companies to develop innovative solutions, to make their fibre supply chains more sustainable, and to help protect our world’s remaining Ancient and Endangered Forests.