By Neva Murtha, originally published in Print Action magazine.
This past March, Canopy, North America’s environ- mental publishing organization, launched an online Printer Leadership List showcasing actions leading printers have taken to reduce their impact on forests. The list is designed to help printers identify pragmatic ways to implement a visionary paper purchasing policy that will ultimately benefit business, communities as well as forests and their associated biodiversity, while reducing the environmental footprint of the printed product. It is also intended to showcase peer leadership.
At the risk of stating the obvious, the list focuses on forest conservation because paper comes from forests. But why does that matter? Globally, 71 percent of the world’s paper supply originates from ecologically sig- nificant and biologically diverse forests.
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