May 24, 2016. Originally published in Sustainable Brands.
Canadian forest-conservation NGO Canopy has announced six new brand partnerships in its successful CanopyStyle initiative, through which more than 65 major fashion brands, designers and retailers have pledged to end the use of ancient and endangered forests in their rayon supply chains.
Viscose and rayon fibers are made from wood pulp and are some of the most widely used in clothing and textiles, threatening endangered forests. Approximately 120 million trees are logged annually for fabrics and about a third of them are sourced from ancient and/or endangered forests.
Companies launching their new forest and fabric policies with Canopy today includeEsprit; multinational grocery chain Tesco; Simons, a leading fashion outlet currently expanding across Canada; international fast-fashion chain New Look; Swedish fashion chain KappAhl; and LA-based sustainable luxury brand Sage Larock. These new brand commitments add significant momentum to CanopyStyle; the collective goal is to ensure that the global rayon/viscose supply chain is free of endangered forests by 2017.
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