Shanghai, Vancouver, London, Stockholm, November 23, 2015: Today, CanopyStyle, the global campaign with the fashion industry to protect endangered forests, gained new influential champions. Trend-setting titan Topshop and their parent company Arcadia, C&A China and Lindex joined international environmental not-for-profit Canopy and other leading apparel companies and designers in their efforts to stop the world’s forests from falling victim to this season’s latest fashions.
“With 55 brands representing $85 billion in annual sales now joining together to protect forests there is a clear market signal to fabric producers: eliminate sourcing from endangered forests,” said Nicole Rycroft, Founder and Executive Director of Canopy. ”What’s exciting is how this momentum is already translating back through the supply chain to alleviate stress on critical forest hotspots like Indonesia’s rainforests and Canada’s Boreal.”
Today’s commitments add even greater momentum to this growing global shift in fabric sourcing. Since the public launch of the CanopyStyle campaign two years ago, the link between forests and fashion has shifted from being a largely unknown issue to an environmental priority for the sector. Brands are working to ensure future supply doesn’t harm critical forests or contribute to deforestation while encouraging solutions such as manufacturing fabrics from recycled clothing instead.
In their commitment, Arcadia Group declared their support for a future that does not use ancient and endangered forest for fabrics such as rayon and viscose. The Arcadia Group’s efforts will support the broader CanopyStyle campaign in collectively working towards ensuring supply chains are free of these forests by 2017. Arcadia Group includes Topshop, Topman, Burton Menswear, Dorothy Perkins, Evans, Miss Selfridge, and Wallis.
In June of 2015, Canopy, H&M, Inditex/Zara, Stella McCartney, Eileen Fisher and Marks & Spencer hosted a summit of global brands and the world’s largest viscose producers in China.
“C&A is excited to join such an important effort and one that aligns with our global sustainability strategy. We are starting with our operations in China, as it is a key retail market for us,” said Jeff Hogue, Chief Sustainability Officer C&A Global. “By joining the CanopyStyle initiative, C&A China will bring more sustainable products to our customers in China and create opportunities to drive more sustainable textile and fashion manufacturing in this region”.
In 2016, the CanopyStyle campaign will see the global viscose supply start to undergo independent verification audits to establish that their fabrics are free of ancient and endangered forests.
Lindex heard of the initiative and approached the environmental not-for-profit to find out how they could collaborate. Today they are announcing a strong leading policy to allow their customers to mix and match styles and functionality that don’t cost the earth.
“Lindex has a strong handle on our supply chain, we see Canopy as a well positioned partner to help us build a clear picture of who our viscose suppliers should and shouldn’t be moving forward”, said Anna-Karin Dahlberg, Production Support Manager at Lindex. “We are pleased to make this commitment for the future of world’s forests and the people, plants and animals that call these forests home”, she added.
For more information or to arrange interviews, contact:
Laura Repas, Communications Director, Canopy firstname.lastname@example.org
Tom Delforge, Director Corporate Communications, C&A +32.4188.8.131.52
Linda Skogsberg, Sustainability Communications Coordinator, Lindex +46 31 739 5158
Canopy is a not-for-profit environmental organization dedicated to protecting forests, species and climate. Canopy collaborates with more than 750 companies to develop innovative solutions, make their supply chains more sustainable and help protect our world’s remaining ancient and endangered forests. Canopy’s partners include H&M, Sprint, Penguin/Random House, Zara, TC Transcontinental, The Globe and Mail and Scholastic. Canopy’s work relies on the support of individual donors who share our passion for the planet. www.canopyplanet.org
Topshop, Burton Menswear, Dorthy Perkins, Evans, Miss Selfridge, Topman and Wallis are high street fashion retailers owned by Arcadia Group, a British multinational retailing company headquartered in London. Arcadia Group has more than 2,500 outlets in the UK, concessions in UK department stores, as well as several hundred franchises in other countries, and annual sales exceeding $4 billion USD. For more information, please visit: https://www.arcadiagroup.co.uk/fashionfootprint/our-products/Environmental-Impacts-of-Product
C&A: With nearly 2,000 stores in 24 countries worldwide and around 60,000 employees, C&A is a leading fashion retail business. C&A welcomes and provides millions of visitors each day with good quality fashions at affordable prices for their entire family. C&A is an enterprise of COFRA Holding AG with a presence in Europe, Brazil, Mexico and China. For more information, see http://www.canda.cn/protectin-forests
Lindex is one of Europe’s leading fashion chains, with more than 490 stores in 18 markets. Our business concept is to offer inspiring and affordable fashion. The Lindex selection encompasses a variety of fashion concepts within women’s wear, children’s wear and lingerie for women who are interested in fashion. Lindex is part of the Finnish-listed Stockmann group. For more information, please visit: http://about.lindex.com/en/lindex-commitment-to-protect-forests-through-our-fabrics-choices/