Sateri starts down new path to sustainability with Canopy

Today, another of the world’s largest viscose producers, Sateri, announced its new Pulp Sourcing Policy. It will shift the company away from the world’s endangered forests, high carbon rainforests and socially controversial sources. This breakthrough policy was developed in collaboration with international environmental not-for-profit, Canopy. It covers Sateri’s global wood sourcing for mills based in mainland China. Manufacturers representing close to 50% of global rayon production are now committed to the CanopyStyle campaign to transform the impacts of fabrics and fashion on the world’s forests, species and climate.

“Viscose producers worldwide are getting the message from clothing brands and designers that endangered forests do not belong in our fabrics and fashion”, said Nicole Rycroft, Canopy founder and Executive Director.

Sateri’s policy commits the viscose giant to ensure it is not purchasing wood fiber from:

  • High Conservation Value (HCV) or High Carbon Stock (HCS) Forests
  • Ancient and endangered forests or from endangered species habitat
  • Natural forests
  • Operations that violate indigenous rights or fail to respect the Free, Prior and Informed Consent (FPIC) of indigenous

It will also encourage suppliers to perform landscape level conservation of forests in areas of particular conservation concern. As part of a two-step approach to addressing its environmental footprint, Sateri will also adopt a Sustainability Policy by December 2015. This broader policy will clarify how it will address the use of alternative fibers and clean manufacturing, as well as other forest conservation and sustainability elements

“Sateri is committed to eliminating deforestation from our supply chain,” said Ben Poon, Sateri Senior Vice President, Commercial. “We will develop an implementation plan with time-bound targets by December 2015 and report transparently on its progress with independent verification.”

“Canopy welcomes this first stage of Sateri’s commitment to stop sourcing from the world’s endangered forests, deforestation and controversial sources,” added Rycroft. “Now the work begins to translate it into real improvements for threatened forests and regions that have been heavily impacted by dissolving pulp production, such as northern Sumatra.”

Today’s announcement comes two weeks after Sateri’s parent company, the Royal Golden Eagle (RGE) group, launched its Sustainability Framework that requires all business units and affiliates to adopt a series of environmental and social commitments to clean up their operations. The RGE group has been the target of campaigns due to environmental and social controversies associated with its logging practices in Indonesia’s rainforests. Sateri’s pulp sourcing practices and footprint are global in scope. A cautious approach in the market place is appropriate until results are seen on the ground.

Sateri’s policy comes on the eve of a summit in Shanghai co-hosted by Canopy and leading clothing brands including H&M, Inditex/Zara, EILEEN FISHER, Stella McCartney and Marks and Spencer. The summit will bring together the world’s top viscose producers in addition to interested brands, retailers and other key stakeholders to discuss protection of the world’s forests and the transformation of the viscose and rayon supply chain’s sourcing impacts.