Pack4Good Campaign Adds 11 New Companies

Global Companies Join Initiative to Tackle Growing Packaging Problem

 

June 10, 2020: Global — The surge in on-line shopping arising from the COVID-19 pandemic, and the massive amount of packaging it entails, has brought to light the already substantial impact of paper-based packaging on the world’s forests, wildlife and climate. To address this issue and transform the packaging supply chain, eleven major companies, including Stella McCartney, prAna, and Telus, are partnering with solutions-focused non-profit Canopy to ensure the world’s Ancient and Endangered Forests do not end up as shipping boxes and single-use packaging. Instead, these companies are committing to Canopy’s Pack4Good initiative and increasing the use of recycled fibre, smart design, and Next Generation Solutions throughout their packaging supply chains.

“At Stella McCartney we do all we can to protect the planet and keep people safe. A great way to do this is by keeping trees standing and getting forests, especially ancient and endangered forests, out of the packaging supply chain. We are proud to be a part of Canopy’s Pack4Good initiative, implementing real time solutions to keep forests standing and shift the packaging supply chain to Next Generation alternatives.” — Stella McCartney

In 2017, 245.8 million metric tonnes of paper packaging was produced. Much of that was made from trees logged from vital, high-carbon value forests and endangered species’ habitats. By 2025 that number is slated to grow by over 20%, which is directly at odds with the International Panel on Climate Change and International Union for Conservation of Nature 2030 imperatives for resolving the climate and biodiversity crises.

“We face a breakdown of our natural systems, and warnings that more viruses will emerge from disrupted forest landscapes,” said Nicole Rycroft, Founder and Executive Director of Canopy. “It’s never been more important for forward-thinking companies to shift from high-impact paper packaging to smarter and planet-friendly alternatives. We’re enheartened by these companies’ leadership.”

To that end, Pack4Good partners included in today’s announcement are committed to ensuring that by the end of 2022 all of their packaging is:

  • Free of Ancient and Endangered Forests.
  • Designed to reduce material use.
  • Maximizing recycled and alternative Next Generation fibres (such as agricultural residues).
  • Using FSC-certified paper when virgin forest fibre continues to be used.

The Pack4Good initiative was launched in October 2019, and now includes 22 companies, representing 71 brands and $66 billion in annual revenues. Pack4Good partners range from fashion brands to printers to telecommunication brands and Next Generation Solution providers, with more sectors and companies expressing interest every day.

Forest conservation is identified as 30% of the climate solution, as well as key to protecting species and to preventing future epidemics. It is vital to remove Ancient and Endangered Forests from the packaging supply chain to protect human health and keep our planet’s natural systems stable.

Read Survival – A Pulp Thriller, Canopy’s 2030 blueprint for the ramp-up of Next Generation Solutions. Consult the EcoPaper Database to find the world’s best sustainable paper and packaging products.

For more information contact:
Laura Repas, Canopy
+1 416-729-7484
laura.repas@canopyplanet.org

About Canopy
Canopy is a not-for-profit environmental organization dedicated to protecting forests, species and climate. Canopy has collaborated with more than 750 companies to develop innovative solutions, make their supply chains more sustainable and help protect our world’s remaining ancient and endangered forests. Canopy’s partners include H&M, Target, Sprint, Penguin Random House, Zara, TC Transcontinental, The Guardian and Scholastic. Canopy’s work relies on the support of individual donors who share our passion for the planet. www.canopyplanet.org

Read about the new Pack4Good companies here.

Brand Contacts and Policy Links:

Aritzia

Contact:

Anna Cordon

acordon@aritzia.com

Pack4Good policy.

 

CV Studio

Contact:

Diana Sze

diana@cvstudio.com

Pack4Good policy.

 

ELK

Contact:

Nelly Phelan

0404 057 197

nelly@elkthelabel.com

Pack4Good policy.

 

Lindex

Contact:

Anna-Karin Dahlberg

anna-karin.dahlberg@lindex.com

Pack4Good policy.

 

Mara Hoffman

Contact:

Celine DeCarlo

celine@marahoffman.com

Pack4Good policy.

 

NER

Contact:

Florence Miremadi-Nafici

florence@nafici-research.com

Pack4Good policy.

 

prAna

Contact:

Julie Campagnoli
415.839.7546

jc@jamcollective.net

Pack4Good policy.

 

Stella McCartney

Contact:

Arabella Rufino

arabella.rufino@stellamccartney.com

Pack4Good policy.

 

Telus

Contact:

Donna Ramirez Donna.Ramirez@telus.com

Pack4Good policy.

 

Tensei

Contact:

Annabelle Cox

annabelle@tensei.co.uk

Pack4Good policy.

 

Varner

Contact:

Julie Eckhardt

JulieBragli.Eckhardt@varner.com

+47 92 20 01 56

Pack4Good policy.

 

 

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