Trending for 2025: New Year brings new companies committing to transform their supply chains to protect forests

FOR IMMEDIATE RELEASE: February 20, 2025 – Today, 11 companies, including Boden, Nobis, Native Shoes, Bobo Choses, Finisterre, SMCP, and moodytiger have pledged to eliminate the use of Ancient and Endangered Forests in their textile and paper packaging supply chains, and joined solutions-driven non-profit Canopy’s CanopyStyle and Pack4Good initiatives. This bold commitment underscores growing sector dedication to protecting climate-critical forests and global biodiversity.

They are joined by Next Gen innovators Circulose, Palouse Fiber Packaging, and Medoola, forward-thinking companies making packaging or viscose out of clothing waste, wheat straw, and food waste, respectively. 

This cohort of companies is rounded out by paper packaging producer, Checkpoint Systems.

As part of their CanopyStyle and Pack4Good policies, these companies are committed to shifting their sourcing toward lower-impact, low-carbon, and circular Next Gen alternatives — such as recycled textiles and agricultural residues — to address the environmental impact of their operations. By rethinking supply chains, they are driving systemic change in the fashion and packaging industries.

The addition of these companies brings the CanopyStyle initiative to 578 brands representing a collective 2.029 trillion trillion USD in annual revenue, and Pack4Good has reached 466 brands worth more than 341.4 billion billion USD.

This announcement comes at a pivotal moment, with demand for man-made cellulosic fibre (MMCF) textiles and paper packaging surging. Over 3.4 billion trees are logged annually for packaging and fabrics like viscose. Scaling low-impact Next Gen solutions builds resilient supply chains for businesses and alleviates the pressure on forests. Protecting forests is one of the fastest, most cost-effective strategies for combating climate change, preserving biodiversity, and safeguarding our shared future.

“Boden is super excited to be working with Canopy to eliminate sourcing from Ancient and Endangered Forests through the CanopyStyle and Pack4Good initiatives. Boden and our customers recognise the vital role these forest play in our everyday lives,” said Helen Webb-Carter, Head of Fabric at Boden.

"We’re thrilled to welcome these fashion brands and innovators into the CanopyStyle and Pack4Good initiatives,” said Nicole Rycroft, Canopy’s Executive Director. “Their commitment to working alongside their peers to transform supply chains and embracing circular alternatives is a vital step forward in our collective effort to keep forests standing, species thriving, and carbon safely stored.”

By partnering with Canopy, these brands join a global movement of over 1,000 global companies driving innovation and sustainability at scale. Together, they are ensuring that the fashion and packaging industries become part of the solution to the climate and biodiversity crises.

Read more about the companies in today’s announcement here.

Read quotes from the companies in today’s announcement here.

About Canopy
Canopy is a solutions-driven environmental nonprofit dedicated to protecting the world’s forests, species, and climate. Working with 1000+ brands, Canopy drives transformative action to eliminate the use of Ancient and Endangered Forests in textiles and packaging while scaling Next Gen Solutions.