Announcing The CanopyStyle 100
100 Global Fashion Brands Now Committed to Protecting The World’s Forests
Vancouver, Christchurch, Los Angeles, Ottawa and New York – April 11, 2017
Today, award winning environmental not-for-profit Canopy announced that CanopyStyle, which focuses on the elimination of ancient and endangered forests from the production of rayon and viscose fabrics, has hit the significant milestone of 100 committed brands. Kathmandu, SVILU, Raquel Allegra and Duffield Design are the latest to join to groundbreaking initiative with strong forest conservation sourcing policies making the CanopyStyle 100 a reality. The CanopyStyle 100 consists of 100 global brands, designers and retailers who have strong, sustainable sourcing policies for their rayon and viscose fabrics and are united in their conservation vision for our global forests.
“The strength of the collective action being driven by the CanopyStyle 100 is how my company will be successful in addressing the critical issue of protecting endangered forests from ending up in fabrics,” said Manu Rastogi, Textile R&D and Responsible Materials Manager of Kathmandu. “We are so inspired and excited to join Canopy and The CanopyStyle 100 to forward lasting protection in the world’s forests.”
These fashion and apparel leaders, representing over $115B USD in annual revenue, have all committed to end sourcing of ancient and endangered forests or controversial sources in fabrics from their supply chain, as well as to kickstart sourcing next generation closed loop rayon and viscose from recycled clothing and left-over straw. They will also put their global might behind Canopy’s work to advance conservation solutions on the ground for landscapes of hope including Quebec’s Broadback Forest, Indonesia’s Leuser Ecosystem and British Columbia’s last stands on Vancouver Island.
The CanopyStyle initiative was launched in October 2013 with five fashion brands signing on as early ignitors, and in just over 3.5 years has become the fastest moving environmental initiative in the apparel industry. The question for customers now is, “If my favourite brand isn’t part of CanopyStyle, then why not?”
“No-one wants the last stands of 1,000 year old trees cut down to make their jeans or t-shirts. The CanopyStyle 100 is acting on that and as a result we see similar sourcing commitments from nine out of the world’s top 10 largest viscose producers,” said Nicole Rycroft, Executive Director of Canopy. “One hundred clothing companies are now waiting to see suppliers like Fulida, Xinxiang Bailu and Shandong Yamei move forward on CanopyStyle Audits in order to meet their policy requirements.”
Read full policies for:
Duffield Design here.
Raquel Allegra here.
Canopy Media Contact:
Canopy is a not-for-profit environmental organization dedicated to protecting our forests, species and climate. Canopy collaborates with more than 750 companies to develop innovative solutions, to make their supply chains more sustainable, and to help protect our world’s remaining ancient and endangered forests. Canopy’s partners include H&M, Sprint, Penguin Random House, Zara, TC Transcontinental, The Globe and Mail, and Scholastic. Canopy’s work relies on the support of individual donors who share our passion for the planet.
Katmandu (KMD:ASX) was established in 1987 and has become a leading specialist in quality clothing and equipment for travel and adventure in New Zealand, Australia & the United Kingdom.
SVILU is a collection of mindfully made, effortless staples for women. Responsibly sourced and ethically produced pieces set a woman apart without speaking louder than she does.
RAQUEL ALLEGRA is an LA-based label that continues to garner admiration from celebrities, editors, stylists and savvy consumers worldwide from New York to Tokyo. The RAQUEL ALLEGRA label is found internationally in select boutiques; inclusive of Barneys New York, Assembly, Liberty of London, Harvey Nichols.