CanopyStyle
Style shouldn’t cost the Earth
CanopyStyle brings together fashion’s most progressive players to keep the planet looking AND feeling good.
The Threats
Did you know that fabrics such as viscose, rayon, modal, lyocell and acetate that are made from man-made cellulosic fibres (MMCFs) all too often come at the expense of climate-critical forests?
Each year, more than 300 million trees are cut down, many from the most vital forest ecosystems, to create fabrics for things like t-shirts, dresses and home textiles. We know there’s better ways to create fabrics than felling the world’s Ancient and Endangered Forests.
Trees cut down each year
If placed end-to-end those trees would circle the Earth seven times.
The NEW Business Case
CanopyStyle is a collaboration between Canopy, fashion brands, retailers, designers, and their MMCF suppliers to follow the product thread and keep Ancient and Endangered Forests out of textiles. Together, we transform outdated supply chains, reduce company risk, catalyze Next Generation Solutions, and engage in collective advocacy that advances forest conservation, and changes the world for the better.
MMCF solutions.
Every year, landfills accumulate around 92 million tonnes of textile waste globally — a staggering amount by any calculation.
Meanwhile, a growing number of producers are using this waste to make man-made cellulosic fibres (MMCFs) from recycled textiles such as old cotton jeans and t-shirts otherwise destined for landfills. Innovative new technologies that draw on other alternative raw materials, such as agricultural waste left after the food harvest or microbial cellulose grown through fermentation, are being used to create new fabrics that are available now and ready to be scaled.
Canopy works with its growing number of partners to move these sustainable solutions from the niches of the marketplace to the mainstream.
Become a CanopyStyle partner
Canopy works with over 500 fashion industry partners to create systemic change in the MMCF supply chain. We are always looking for more corporate partners to join our mission to keep the world’s critical ecosystems healthy and vibrant.
If your company would like to deepen your commitment to the protection of the world’s forests, species, and climate, we can help.
To learn more about becoming a CanopyStyle partner, click here.
Solutions At Your Fingertips
