Building momentum for G-Star RAW joins Initiative to Protect Forests

Today, international environmental not-for-profit, Canopy, is delighted to announce that the earth’s ancient and endangered forests have an even larger fan base with a new player joining the initiative

Innovation and sustainability leader G-Star RAW is adding their pioneering styles to the growing list of international clothing brands, retailers and designers committing not to use endangered forests in the manufacture of viscose and rayon clothing.

This cadre of purchasing power and influence have committed to work towards protecting forests, avoiding controversial sourcing, preferencing FSC and engaging suppliers to increase the use of inputs like recycled clothing instead of trees.

Following the thread from this new corporate policy leads the initiative to a new sphere of leadership, influence and impact.

G-Star RAW is no stranger to high profile sustainability initiatives. The Dutch designer brand partnered with singer Pharrell Williams, in the production of jeans, tees, and blazers made from recycled plastics pulled from the world’s oceans.

Launched in October 2013, over 25 brands, designers and retailers now have commitments in place to address the rising use of ancient and endangered forest in fabrics. In May of this year, the efforts of these style leaders were bolstered by the world’s largest producer of these fabrics, Aditya Birla, announcing that it too has put a policy in place in collaboration with Canopy. This in addition to Lenzing’s augmented sourcing policy translates to 40% of the global supply of viscose fibers being on the track to avoid being sourced from endangered forests, forward conservation solutions and explore alternative inputs like recycled clothing.

What’s next? With a goal of having no endangered forests in their supply chain by 2017, Canopy, together with Stella McCartney, H&M, Zara/Inditex, M&S and EILEEN FISHER, is convening a forum in Shanghai on June 17th, 2015 of the world’s largest producers of fabric from trees to discuss solutions for our forests.