Hot Button Criteria

Hot Button Criteria

Credit: Fanny Haga

The updated Hot Button criteria provide a clear framework for assessing MMCF producers on responsible forest sourcing and progress towards scaling Next Gen fibres.

Ready to be in effect for the 2027 Hot Button, the criteria have been streamlined from seven categories to five and put greater emphasis on Next Gen uptake, traceability, and landscape-level conservation, while recognising the varied capabilities of different sized producers. 

The updated framework also introduces clearer goals and expectations and a simpler three-colour rating system, helping producers understand what is expected and brands make informed purchasing decisions.

纽扣评级标准更新版为评估再生纤维素纤维生产商负责任的森林采购及其下一代材料的进展提供了清晰的框架。

评级标准更新版将从2027年纽扣评级报告开始生效实施。更新后的评级标准从七大类精简为五大类,突出强调下一代材料的应用、可追溯性、景观级的森林保护,同时审慎考虑不同规模的生产商的资源能力存在差异。

更新版标准设立了更清晰的目标和期望,以及更简化的三色纽扣体系,帮助生产商更好地理解预期目标,助力品牌商做出有理可依的采购决策。

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