About Us – Canopy

What We Do


Canopy works with the forest industry’s biggest customers and their suppliers to develop business solutions that protect these last frontier forests.

Depending on the region, 35 to 60 percent of the world’s forests continue to be felled to manufacture the products we consume, from tee shirts to toilet paper. The loss of these critical forests puts species, communities and our climate at risk.

Recognizing the business adage that “the customer is always right”, Canopy secures large-scale forest conservation and transforms unsustainable forest product supply chains by engaging business executives as champions for conservation and sustainability.

Best known for greening the Harry Potter book series globally, Canopy catalyzes the development of tangible alternatives and is a key player behind some of the world’s most innovative conservation initiatives.

Throughout the years, we have worked with over 750 of the forest industry’s largest customers, from book publishers and printers to leading clothing brands and fashion designers, to help shape their purchasing practices and create permanent solutions for the world’s threatened forests. Canopy’s brand partners include H&M, Penguin-Random House, Scholastic, Stella McCartney, Target, TC Transcontinental, The Globe and Mail, The Guardian Media Group, UNIQLO/Fast Retailing, Zara/Inditex and many other well-known brands and giants in their sectors.

Canopy’s work is global – through both the ecosystems we work to protect as well as the companies we engage to achieve these conservation goals.

As a small and nimble organization, Canopy brings an entrepreneurial spirit to its work. We are guided by the philosophy “Pursue transformation at the scale it needs to happen!” The world’s forests deserve nothing less.

Photo by:

Wynand Uys

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