About Canopy

Canopy’s mission is to protect the world’s forests, species, and climate, and to help advance Indigenous communities’ rights.
©Peter Mather

Canopy is in the business of planet saving

Every year, 3.4 billion trees are cut down to make paper packaging and fabrics such as rayon and viscose. Many of these trees come from the world’s most Ancient and Endangered Forests, integral for life on Earth. We work with more than 900 brand partners and the world’s savviest innovators to change that. 

For nearly 25 years, we have worked collaboratively to transform unsustainable supply chains, catalyze innovative solutions, and keep the world’s vital forests standing. 

We have a decade to turn things around, and, together with our partners, we’re driving solutions that are proportional to the challenges of our times.

Forging solutions with our partners

Canopy works collectively with some of the world’s largest fashion, food and beverage, and beauty and care brands, as well as publishers and printers, to bring forest-saving solutions from the margins to the mainstream.

Partner With Us

We are restless in our leadership, bringing a tenacity and ambition to the work we do. Forging solutions that save forests, preserve biodiversity, and protect people and the planet is what Canopy is all about.

Our Partners

CanopyStyle is moving the dial faster than any other environmental issue that H&M or our industry is currently working on.

Cecilia Strömblad Brännsten, Environmental Sustainability Manager, H&M Group

Canopy’s Impact

Canopy is the environmental movement’s best-kept secret. 

For the past 25 years, Canopy has consistently ‘punched above our weight’ delivering ambitious results and redefining what is possible in conservation and sustainable consumption. This is thanks to the strength of our partnerships, as well as our team’s tenacity, and focus on solutions. Together with our philanthropic and brand partners, we have secured environmental commitments from more than 500 brand partners, and greened the Harry Potter book series. 

Over the past five years, we have transformed more than half of the viscose supply chain – now verified as ‘green shirts’ or at low-risk of being sourced from Ancient and Endangered Forests. And, we have fostered solutions such as mills in the US, China, and Europe that use waste streams, such as agricultural residue and waste clothing, to make the packaging and clothing that are part of modern life.

Canopy works tirelessly and creatively with our partners to drive change that is proportional to the ecological challenges we face. We’re proud of our collective impact, and also recognize the work yet to be done as we strive to protect our natural world.

Now, that’s a secret that deserves to be told.

Impact by the Numbers

More than 900 companies have worked with Canopy to develop policies that eliminate sourcing from Ancient and Endangered Forests and bring game-changing solutions from the margins to the mainstream.
$803 Billion
Through CanopyStyle and Pack4Good, we work with more than 500 brand partners, worth over $803 billion dollars in revenue that have committed to eliminating Ancient and Endangered Forests from their supply chains, including some of the world’s largest companies, like H&M, Zara, Uniqlo, Flipkart, and fashion group LVMH.
39 Million
With the help of supporters and conservation allies, Canopy has played pivotal roles in securing large-scale conservation gains in 39 million acres of Ancient and Endangered Forests in Indonesia, Canada’s Boreal Forest, and North America’s Temperate Rainforests.
Viscose producers that represent 92% of the entire global supply partnered with CanopyStyle through a public sourcing policy and have committed to eliminate their use of Ancient and Endangered Forest fibre and forward conservation and innovation. About 53% of global viscose production has been awarded a green shirt, low-risk rating.
Canopy has more than 20 Next Gen Innovator Partners and has supported 3 new Next Gen pulp mills, including the fruition of the world’s first textile-to-textile pulp mill in Sweden, and agricultural residue pulp mills for paper packaging in China and North America.
©Paul Hilton

Keep Ancient and Endangered Forests Standing

By supporting Canopy’s work, you help to protect the world’s most integral forests and change the systems that drive their degradation and loss.

Together, we can protect the natural world, the climate, and humanity.