Canopy – Saving forests through business innovation

On World Rainforest Day, 45 fashion brands commit to keeping forests standing

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Commitment of Solidarity

Canopy's Annual Report 2019-2020

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What We Do

The world’s ancient and endangered forests are being logged at an alarming rate, putting species, communities and our climate at risk.

Canopy works with the forest industry’s biggest customers and their suppliers to develop business solutions that protect these endangered forests.

VIVUS

To celebrate Earth Day and announce their CanopyStyle commitment, iconic British fashion house Vivienne Westwood released this video by Aidan Zamiri and poet Kai-Isiah Jamal.

The CanopyStyle initiative : eliminating Ancient and Endangered Forests from our clothes.

Each year, 150 million trees are logged to make viscose/rayon that goes into our clothing. We are partnering with fashion brands, designers and their viscose suppliers to keep the world's ancient and endangered forests out of our closets.

Next Generation Solutions

Read about how Canopy is working directly with companies that use forest products and with technology, process and design innovators to draw “next-gen” solutions out of the far corners of the market and into the mainstream.

Latest & Greatest

Amazon joins CanopyStyle to help end the use of Ancient and Endangered Forests in viscose clothing

The CanopyStyle initiative has a new partner in the effort to help end the use of Ancient and Endangered Forests in apparel fabrics — online retailer, Amazon. Amazon has just published its timelined commitment to ensure that by 2022 all of the company’s private label clothing will not include “rayon or viscose derived from ancient and … Continued

Vogue : What are you wearing right now? If it’s rayon or viscose, chances are it comes from the Amazon

This article was published in Vogue Australia and Vogue India. By Sam Rogers. Do you know what your clothes are made from? If the label says ‘rayon’ or ‘viscose’ then it’s likely that you’re wearing the rainforest, possibly from Canada, Indonesia or the Amazon, which continues to be ravaged by the estimated 2,500 active fires spreading throughout Brazil, … Continued

The New Normal Will Be Full of Next Generation Solutions

In some business sectors, it is suspected that up to 50% of the supply chain will have disappeared in the wake of the pandemic. The effect of retail stores shuttering and bans on large gatherings had an almost immediate knock-on effect down the supply chain. Simultaneously, the isolation measures in manufacturing regions around the world … Continued

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