2027 Hot Button Criteria

2027 Hot Button Criteria

The updated Hot Button criteria provide a clear framework for assessing MMCF producers on responsible forest sourcing and progress towards scaling Next Gen fibres.

Ready to be in effect for the 2027 Hot Button, the criteria have been streamlined from seven categories to five and put greater emphasis on Next Gen uptake, traceability, and landscape-level conservation, while recognising the varied capabilities of different sized producers. 

The updated framework also introduces clearer goals and expectations and a simpler three-colour rating system, helping producers understand what is expected and brands make informed purchasing decisions.

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