Quotes from Canopy Partners about The Audacious Project

Many of our brand and innovator partners are as pleased as we are about being part of The Audacious Project cohort. Here are some of their congratulations.

Ben & Jerry’s

“At Ben & Jerry’s, we recognize the critical importance of preserving our planet’s precious resources and that more sustainable production methods are key to achieving a more just and equitable world for all. That’s why we’re dishing out our support for Canopy’s ambitious action plan to transform the viscose and packaging supply chains. We look forward to scooping up NextGen alternatives that eliminate the destruction of Ancient and Endangered Forests.” — Justin Schmitt, Ben & Jerry’s


“Canopy’s ability to turn a vision into a movement is awe-inspiring! We’re proud to have been involved in their work since the outset and are excited to step up our collective efforts to ensure that low carbon and circular alternatives become the norm for the fashion sector.” — Shona Quinn, Director Social Consciousness, EILEEN FISHER


“At Flipkart, we are committed to creating a sustainable environment by sourcing responsibly, while creating viable alternatives for all our business needs, which include adopting sustainable forest-derived materials strategies which do not harm endangered forests. Our partnership with Canopy has helped bring us closer to achieving our sustainability goals, which includes the policy we co-developed, focusing on a future that doesn’t use materials from ancient forests in the packaging process. We look forward to unlocking more opportunities together, for a greener future.” — Hemant Badri, Senior Vice President and Head of Supply Chain at Flipkart Group

H&M Group

“We are very glad to see Canopy’s leadership and commitment to find scalable solutions for the industry being recognised. Moving towards more sustainable alternatives for our materials and packaging plays a crucial role in our journey towards circularity. Innovative low-carbon solutions, such as regenerated cellulosic fibers from waste textiles or agricultural residues, are showing the potential to reduce our impact on climate and protect forests, so no ancient and endangered forests are put at risk to make fashion. Together with Canopy and other industry leaders, we want to use our size and scale to continue driving demand for low-carbon material solutions while building scalability faster.” — Leyla Ertur, Head of Sustainability, H&M Group.

HH Global

“At HH Global one of our goals is to lead the way in making our industry more sustainable. Our work with Canopy has helped us make great strides in that direction, and that’s why we are so happy to see their work validated by The Audacious Project. We are proud to partner with them on Next Generation Solutions that have the potential to transform the paper and packaging industries while keeping forests standing for our planet.” — Kevin Dunckley, Chief Sustainability Officer, HH Global


“Canopy has had an outsized impact on reducing the environmental footprint of our industry to date. We are very excited to see the advances they will catalyze with this surge in capacity and look forward to working alongside them to secure a critical mass of low impact Next Gen materials by 2030.” — Javier Losada Montero, Chief Sustainability Officer, Inditex

Mara Hoffman

“We are so excited to see our friends and collaborators at Canopy honored by The Audacious Project. Our mission at Mara Hoffman has always aligned with Canopy’s, as we are both committed to shifting the supply chain for textiles to circular sources, and raising awareness about what needs to be done by all of us to save our planet. We know this major boost for Next Generation Solutions will help all of us in the fashion industry achieve this audacious goal.” — Dana Davis, VP of Sustainability, Product and Business Strategy, Mara Hoffman


“As part of our Plan A sustainability programme at M&S, we have been working in partnership with Canopy to spark a shift to more sustainable supply chain practices that ensure protection of the world’s remaining ancient and endangered forests and the habitat of endangered species. We are delighted that our long-standing partner has been recognised by The Audacious Project for the incredible work they do and we look forward to continuing our partnership to achieve this vital transition as quickly as possible.” — Monique Leeuwenburgh, Director of Sourcing at Marks & Spencer


“Congratulations to our good friends and partners at Canopy for this important recognition by The Audacious Project. Canopy has been a strong catalyst behind the success of our own venture — their pioneering work to build the market conditions for Next Gen paves the way for innovators like Renewcell to be able to secure the investment and contracts needed to scale up and make fashion circular. It’s important work that not only helps protect life-affirming forests, it prevents waste, creates new green jobs, and preserves our planet.” — Patrik Lundström, CEO Renewcell


​​“We think Canopy’s model of change and deep market insights and partnerships create so much value within this burgeoning supply chain.  Vedra Partners are extremely excited to enter this investment sector to help accelerate scaling these game-changing solutions.” — James Hughes, Chief Executive and Chief Investment Officer, Vedra