Recyclability of Next Gen Brief

Canopy is updating our recyclability classification analysis to reflect all current Extended Producer Responsibility schemes that include paper packaging globally, as well as any updates to the voluntary design guidelines reviewed.  

• Many alternative fibre packaging formats have been tested and passed credible recyclability testing protocols.
• Canopy found no widespread evidence that packaging made from alternative fibre is challenging recycling systems based on its feedstock.
• Of the government regulations and ‘design for recycling’ guidelines Canopy reviewed, almost all indicate that testing to credible protocols can prove recyclability claims, even in cases where alternative fibres are characterized as not yet proven to be recyclable.
• Recyclability challenges are often primarily related to design rather than feedstock.
• Brands should be encouraged to perform credible testing protocols for any new packaging formats, including alternative fibres, to verify recyclability.