adidas Next Winning Move: Championing Forest Conservation

The iconic global sports brand is taking a stand to ensure its products perform both on the field and environmentally

Canopy is thrilled to announce that global sports apparel giant, adidas, is joining our CanopyStyle and Pack4Good initiatives to ensure their textiles, paper, and paper packaging are free of fibre sourced from climate-critical forests. This commitment will also help adidas to move to low-carbon and circular Next Gen alternatives for these products.

Forests are critical to keeping the planet livable and are one of our greatest resources in the battle to stabilize our climate. Yet, every year, over 3.4 billion trees are cut down for fabrics like viscose and rayon, and paper packaging. 

“Joining with Canopy marks an important stride for adidas in our evolving journey towards sustainability,” says Viviane Gut, Senior Director Sustainability at adidas. “adidas is committed to continued high-quality performance of our products whilst delivering meaningful and lasting ecological change for the planet. Being part of the CanopyStyle and Pack4Good initiatives is the next step for us on that journey.”

"Teaming up with adidas to champion forest protection is a home run for the planet," noted Nicole Rycroft, Canopy’s Founder and Executive Director. "Their dedication is a clear signal that protecting forests through Next Gen alternatives isn't just a warm-up – it’s the main event for those leading the industry."

Along with committing to changing the game by ensuring they are not sourcing their packaging or viscose from the world’s Ancient and Endangered Forests, adidas is also exploring greater adoption of Next Gen Solutions, such as using discarded clothing to make viscose, normally landfilled,  or agricultural residues, often burned, to make paper packaging. These sources offer two brilliant solutions – they reuse waste that our planet has far too much of while taking the pressure off vital forests – which are planet needs more of.

adidas is also working to increase the use of recycled materials for their paper packaging and will source from FSC-certified forests when virgin forest fibre is used.

Want to know all the details? You can read adidas CanopyStyle and Pack4Good policy here. Curious about Next Generation Solutions? Visit NextGenNow to learn about Canopy’s audacious plan to catalyze NEXT GEN alternatives that reduce GHG emissions, divert waste, create jobs, and keep vital forests out of paper, packaging, and textiles.