The Challenge

Five billion trees (many from Ancient and Endangered Forests) are logged annually to make pulp, packaging, and textiles like viscose, rayon, and lyocell, causing habitat and biodiversity loss and severe climate impacts.
Meanwhile, India generates 8MT of textile waste and burns 100MT of agriculture residue (1/5 of the global total) annually, causing large disposal and air pollution problems with high human, productivity, and climate costs.


