Experience the Great Bear Rainforest Like Never Before

The white Kermode bear, found only in the Great Bear Rainforest, still exists because its habitat still stands. That habitat remains intact thanks to shifts in global supply chains, driven by people who understood what was at stake.

In the early 2000s, over 90% of this rainforest was open to industrial logging. Today, more than 85% is protected. That transformation was made possible by a coalition of Indigenous leaders, environmental advocates, and Canopy, who rallied the world’s largest paper and publishing companies to shift procurement. Suppliers responded. Policy followed. Forests were spared.

This is the power of market-based conservation.

Today, Canopy is scaling that same strategy across fashion, publishing, and packaging. These industries remain deeply reliant on forest fibre. By accelerating the adoption of Next Gen materials made from agricultural waste and recycled textiles, we reduce demand for virgin wood and take pressure off the world’s most vital ecosystems. Because when we disrupt linear, extractive supply chains and replace them with circular, low-carbon alternatives, we don’t just protect forests. We rewrite the rules of what conservation looks like in the 21st century.

The Great Bear Rainforest is more than a breathtaking landscape—it’s a blueprint for protecting the world’s most vital ecosystems. The same strategy is already being applied in places like Indonesia’s Leuser Ecosystem, and with continued momentum, it can scale across the Boreal, the Amazon, and beyond.

If you’re reading this, you’re already a part of something bigger. We hope you’ll join us in the Great Bear Rainforest—where ancient ecosystems, bold ideas, and transformational partnerships come together.