Eddie Bauer, Valija Gitana, GUESS? and American Eagle Outfitters, Inc.  mark Earth Day with CanopyStyle commitments

Los Angeles, Pittsburgh, San Juan, Seattle, Vancouver. April 23, 2019. To celebrate Earth Day, Canopy is pleased to announce the addition of four new global fashion and apparel brands to the CanopyStyle initiative. With today’s additions of outdoor brand Eddie Bauer, US clothing brand and retailer GUESS?, Puerto Rico-based, boho-chic brand Valija Gitana and global specialty retailer AEO Inc.’s brands American Eagle and Aerie, the CanopyStyle initiative now has more than 175 participating fashion and apparel brands. These companies represent more than 250 billion USD in market share. All are committed to ending the use of Ancient and Endangered Forest fibre in their viscose fabrics by 2020, to developing alternative, next generation sourcing solutions, and helping advance large-scale conservation of Landscapes of Hope such as Indonesia’s Leuser Ecosystem and Canada’s Boreal Forests.

“As a brand born in the Pacific Northwest, the conservation and restoration of our forests is at the center of our mission and will continue to be,” says Damien Huang, President of Eddie Bauer. “We’re proud to commit to the CanopyStyle initiative and aim to inspire other retailers to end the use of endangered forest fibres in their fabrics.”

“We welcome these new companies to CanopyStyle. Their purchasing influence and supply chain engagement will lend strong additional momentum to shifting the viscose supply chain out of Ancient and Endangered Forests once and for all,” says Nicole Rycroft, Canopy Founder and Executive Director. “Brands are increasingly supporting viscose producer leadership and mitigating their own supply chain risks by sourcing only from “green shirt” producers. That’s fantastic news for species large and small!”

This announcement is made in the lead up to the CanopyStyle Summit in China this coming June, which will convene multinational retailers looking to join the initiative, dozens of CanopyStyle brands, fibre innovators and viscose producers.

As the 2020 timeline to eliminate sourcing from Ancient and Endangered Forests approaches, brands are looking to producers to advance their CanopyStyle commitments and take the actions necessary to improve their “shirt colour” and ranking as identified in the 2018 HotButtonreport. Twenty-eight percent of global viscose production, including Lenzing, Aditya Birla and Enka, are currently ranked with “green shirts” in the Hot Button and have been verified at low risk of sourcing from high carbon and high biodiversity landscapes through the CanopyStyle Audits.

Canopy and its brands partners expect that at least 80 percent of the global viscose supply will have undergone the CanopyStyle Audits by 2020 with more than half attaining “green shirts” to meet their customers’ requirements around low risk, forest conservation and next generation solution fabric development.


Media Inquiries

Laura Repas, Canopy +1 416 729 7484



Jorie Westley, Eddie Bauer +1 425 755 6654



Cristina Collazo, Valija Gitana



Kaitlyn Quail, Guess?



Olivia Messina, AEO Inc. +1 412-432-4500



About Canopy

Canopyis a not-for-profit environmental organization dedicated to protecting forests, species and climate. Canopy has collaborated with more than 750 companies to develop innovative solutions, make their supply chains more sustainable and help protect our world’s remaining ancient and endangered forests. Canopy’s partners include H&M, Sprint, Penguin Random House, Zara, TC Transcontinental, The Guardian and Scholastic. Canopy’s work relies on the support of individual donors who share our passion for the planet. www.canopyplanet.org


About Eddie Bauer

Eddie Bauer is an outdoor brand offering performance outerwear, apparel, footwear, accessories, and gear. For nearly 100 years, Eddie Bauer has been inspiring and enabling people to live their adventure. Eddie Bauer products are built to last and are available online at www.eddiebauer.com, and at more than 400 stores in the United States, Canada, Germany, Japan, and other international markets.

View Eddie Bauer’s policy here


About Valija Gitana

Valija Gitana is a small contemporary boho-chic style retail chain store company run by a dynamic, young & hip team in Puerto Rico. It’s unique style is inspired in a mixture of the relaxed and fresh feeling of the tropics and the contemporary fashion trends coming out of the international catwalks.

View Valija Gitana’s policy here


About GUESS? Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of February 2, 2019, the Company directly operated 1,161 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated 558 additional retail stores worldwide. As of February 2, 2019, the Company and its licensees and distributors operated in approximately 100 countries worldwide. For more information about the Company and its sustainability efforts, please visit www.guess.com and guess.com/sustainability

View GUESS’s policy here


About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 200 international locations operated by licensees in 24 countries. For more information, please visit www.aeo-inc.com.

View AEO’s policy here.