All About Circular Chic - Canopy

All About Circular Chic

About Circular Chic

Circular Chic features cutting-edge innovations and a diverse set of changemakers who sit at the intersection of fashion and environmental activism — Arizona Muse, Emma Breschi, Candice Carty-Williams, Kelly Knox, Emma Slade Edmondson, Efe Efeturi, and Anna Shaffer — to address the over 3.2 billion trees cut down every year for paper packaging and fashion fabrics like rayon.  The imagery showcases fashion and packaging solutions that can be adopted and scaled today to save forests and address the interconnected crises of climate and biodiversity loss. This is not about what can be done in the future, these solutions are available now.

Read our press release here. Circular Chic Backgrounder can be found here.

Bios and Product Descriptions

Kelly Knox:

Kelly Knox is a model, mother of two, and activist. She’s a dedicated and passionate advocate for diversity in fashion and motherhood with the aim to dismiss society’s preconceptions about disability and beauty ideals. 

Kelly is listed in the Power 100 – a celebration of Britain’s most influential disabled people and is devoted to motivating future generations to embrace their uniqueness and be body confident. Over the course of her career, Kelly has spread her message of diversity and drive internationally, across various cultures and social movements. From billboards, TV editorials, campaigns, catwalks, panel talks, and a TEDx – Kelly is a true pioneer in her field.

Fabric made by Bast Fibre Technologies
Bast Fibre Technologies (BFT) utilizes premium hemp and specialty linen fibre for nonwovens. The process starts by extracting fibres found under the bark of bast plants that support nutrient conduction within the plant cells and strengthen the stem, then transforms them to meet the exacting standards of the nonwoven industry. BFT’s noval™ fibres are an agricultural co-product alongside the long linen fibres used in textiles, flax seed, and oil. Linen’s fine denier and natural softness make it ideal for next-to-skin and luxury product applications in the nonwoven and textile industries. BFT noval™ fibres are intact, never regenerated, and 100% plastic and tree free.

Candice Carty-Williams:

Candice Carty-Williams is a British writer and author of the bestselling novel Queenie. She has written for a wide range of publications including The Guardian, i-D, Vogue, The Sunday Times, BEAT Magazine, and Black Ballad and is a contributor to the anthology New Daughters of Africa, edited by Margaret Busby.

Fabric made by Birla
Liva Reviva is a viscose fabric made with 30% cotton textile scraps regenerated into pristine Next Generation fibre mixed with tree fibre. No Ancient or Endangered Forest fibre. Next Gen viscose solution. 

reHARVEST Shopping Bag by Willamette Falls Paper Company 
Made with 50% wheat straw from Columbia Pulp and 50% post-consumer recycled paper content. No Ancient or Endangered Forest fibre. Next Gen paper and packaging solution. FDA compliant.

Emma Breschi:

Creative, presenter, activist, and model, Emma Breschi broke onto the scene in 2017 with Vivienne Westwood and has quickly become one of the most sought-after names in the industry. Her relatability, witty content, and natural charm is what has made her one of the most refreshing figures in fashion and entertainment today.

More than her brand work, Emma is a UK Changemaker for UN Women, an ambassador for Bloody Good Period, a charity whose focus is to provide period supplies for asylum seekers, refugees, and those who can’t afford them. In 2019 she was featured in the UN Women ‘End FGM’ campaign and also spoke on Lady Garden’s International Women’s Week panel discussing body ownership.

Fabric made by Birla
Liva Reviva is a viscose fabric made with 30% cotton textile scraps regenerated into pristine Next Generation fibre mixed with tree fibre. No Ancient or Endangered Forest fibre. Next Gen viscose solution.

Efe Efeturi:

Efe Efeturi is a menswear enthusiast, filmmaker, and lifestyle content creator. Efe’s passion for creating extremely high quality content stems from his offline focus and business – Motion Media – a production agency that shoots editorials for some of the biggest fashion and beauty brands. Away from the camera, Efe is a big fan of sport and in particular, Formula 1. He also lives a plant-based lifestyle, creates men’s grooming content, and is determined to keep in the best shape possible.

Outfit and fabrics made by Zilver
Leaf Biker Jacket made in patched “Elephant Ear” plant leaf. Pants 100% organic cotton, made of non-GMO, GOTS certified organic cotton. 

Bag Packaging from RE-leaf PAPER
Made from a blend of 60% fallen leaves and 40% post-consumer recycled paper content. No Ancient or Endangered Forest fibre. Next Gen paper and packaging solution.

Emma Slade Edmondson:

Emma is an entrepreneur, creative director, broadcaster, and thought leader working across conscious fashion retail, marketing, branding, sustainability, and intersectional social justice.

Renowned for her transformational work within the charity retail, slow fashion, and environmental sectors, Emma brings a unique, aspirational, and innovative drive to every project she works on. She has been recognized as a pioneering leader in the sustainable fashion space, and as a Forbes 100 Environmentalist.

Fabrics made by: 
Trench: Tejidos Royo
Fabric blend is 30% REFIBRA™,  68% Cotton, 2% elastane

REFIBRA™ is lyocell made with 30% cotton textile scraps regenerated into pristine Next Generation fibre mixed with wood fibre. No Ancient or Endangered Forest fibre. Next Gen viscose solution. 

Leather Trousers: Zilver
80% PU; made with 20% Mexican Cactus PETA-approved vegan leather (organic, toxics and PVC free) 

Crown Native Paper Packaging from Crown Van Gelder
20% sugar beet residue (non-gmo). Next Gen paper and packaging solution.

Anna Shaffer:

Anna Shaffer is an English actress, known for her roles as Ruby Button in the teen soap opera Hollyoaks and Romilda Vane in the Harry Potter film series. She plays the role of Triss Merigold in Netflix’s smash hit series The Witcher.

Fabrics by Candiani Denim
Fabric blend is 50% recycled cotton and 50% REFIBRA™.  

REFIBRA™ is made with 20% cotton textile scraps regenerated into pristine Next Generation fibre mixed with tree fibre. No Ancient or Endangered Forest fibre. Next Gen viscose solution.

Arizona Muse:

Arizona Muse is one of the world’s most recognizable models, an environmental activist, and the founder of DIRT, a charity that supports and promotes biodynamic farming as a solution to the climate crisis. A passionate advocate for environmental regeneration, Arizona, through DIRT, supports agricultural projects which are doing away with harmful chemicals and working with nature to rejuvenate life within soil, massively enhancing its ability to capture and store carbon as well as providing immense benefits for wildlife, food production, and water absorption and retention. 

Arizona, who also acts as a sustainability consultant, sits on the board of non-profit The Sustainable Angle, a leading resource for sourcing sustainable materials. She is also an ambassador for Greenpeace and Women For Women and has collaborated on multinational campaigns with international NGOs such as Oxfam and various UN organizations.

CREDITS

CLIENT and AGENCY
Client@canopyplanet
Creative Studio@wearekinsmen
Talent partnership@thefashiondigital
PHOTOGRAPHY
Creative Direction@rachelking_photo / @wearekinsmen
Producer@maddyvalds / @wearekinsmen
Photographer@danieljbenson / @makingpictures
Designer@annamstephenson
Designer@zilver
Set design & props@rafispangs
1st Assistant@victor.rakosnik
2nd Assistant@charlhartleyphoto
Digi Op@arthurjcomely
Hair Stylist@mikeogorman_ / @saintlukeartists
Hair stylist assistant@michaelabodden_
Makeup Artist@shelleyblaze
Makeup Artist Assistant@marinakeri
Nails@emilyroselansley
BTS Photographer@marley.hutchinson
Graphic design@beckybendell
FILM
Director@mounthen
DOP@michaeloconnordop
1st AC@nach0guzman
SoundBrendan Crehan
BTS videographer@charli.doherty
Editor@ollyfcooper
Grade@madeinthegrade
TALENT
Talent@efe.efeturi
Talent@candicec_w
Talent@emsladedmondson
Talent@itskellyknox
Talent@emmabreschi
Talent@annashafffer
Talent@Arizonamuse