Experiential Strategist
Just as Birds of Paradise create unforgettable displays that capture attention and spark connection, this role is about designing immersive, high-impact experiences that bring Canopy’s work to life.
Location
Remote (4 hours within Pacific Time)
Position Type
Full-time
Reports To
Head of Culture & Engagement
Collaborates with
Impact Team, Marketing & Branding, Philanthropic Partnerships, and HR
Start Date
ASAP
Compensation
CAD $95,000–$140,000
Application Deadline
March 2, 2026
Canopy is seeking an Experiential Strategist (Campaigns & Activations).
The Experiential Strategist (Campaigns & Activations) will shape and deliver brand-led activations that deepen engagement, strengthen relationships, and inspire meaningful action from corporate partners, innovators, stakeholders, and philanthropic supporters.
Working closely with the Impact Team and under the guidance of the Head of Culture & Engagement, this role leads multi-stakeholder experiential campaigns from concept through production, ensuring alignment with Canopy’s mission, strategic priorities, and stakeholder engagement ladder.
Collaboration & Cross-Functional Integration (20%)
This role thrives through collaboration, weaving together diverse perspectives into cohesive experiences:
- Work collaboratively with Marketing & Branding, Donor Communications, Design, and Impact teams to ensure messaging, campaigns, and experiential initiatives are cohesive, strategic, and impactful.
- Provide thought partnership to integrate experiential engagement into broader organizational strategies.
Monitoring & Insights (10%)
Like Birds of Paradise adapting to their environment, you will continuously learn and evolve our approach:
- Track engagement metrics and analyze stakeholder feedback to adapt strategies for maximum reach and influence.
- Identify trends, opportunities, and lessons learned from activations and campaigns, sharing insights to strengthen future work.
KEY RESPONSIBILITIES
Strategic Engagement, Activations & Experiential Initiatives (50%)
As Canopy’s Birds of Paradise, you will lead the creation of experiences that are bold, memorable, and mission-aligned:
- Lead the strategy, design, and delivery of brand-led experiential initiatives that advance Canopy’s positioning, visibility, and influence, from concept through execution. These experiences are primarily brand-facing, audience-driven, and externally oriented.
- Own experiential strategy for priority brand audiences, identifying opportunity spaces and moments where immersive experiences can create narrative leverage and deepen understanding of Canopy’s impact.
- Collaborate closely with the Marketing & Brand Manager as a brand guardian, ensuring alignment with Canopy’s visual identity, tone, and narrative—while retaining ownership of the creative concept, experience design, and execution of brand experiences.
- Partner with the Philanthropic Partnerships team on donor-facing experiences, bringing experiential creativity that supports engagement, while recognizing stewardship ownership sits with Marketing & Brand / Philanthropic Partnerships.
- Serve as executive producer for bespoke brand activations, collaborations, and multi-platform experiential campaigns, coordinating across Impact, Marketing & Brand, and external partners.
- Design participatory, immersive experiences that translate Canopy’s work into felt understanding—helping audiences connect emotionally to the mission, grasp the scale of impact, and take meaningful action or support.
Internal Leadership & Knowledge-Sharing (20%)
Birds of Paradise don’t just create beauty externally, they elevate the whole ecosystem around them. You will:
- Model strategic partner activation and creative excellence across internal teams.
- Ensure alignment across Impact, Impact Communications, Culture & Engagement, and Philanthropic Partnerships teams, sharing best practices for experiential campaigns.
- Collaborate on reports, snapshots, and donor communications to integrate experiential storytelling.
- Co-lead the development and execution of Canopy’s Internal Communications Plan with the People & Culture Team.
WHAT WE'RE LOOKING FOR
QUALIFICATIONS & EXPERIENCE
- 8+ years of experience in strategic engagement, experiential marketing, or stakeholder activation (mission-driven or nonprofit experience preferred).
- Proven ability to plan and execute high-profile activations and campaigns that link experiences to strategic relationship outcomes.
- Strong storytelling and creative design skills, translating organizational impact into immersive initiatives.
- Demonstrated collaboration and leadership across internal teams and external partners.
- Experience tracking engagement metrics and translating insights into actionable strategies.
- Comfort operating in complex, fast-paced environments with multiple stakeholders.
- Passion for environmental conservation, social impact, and mission-driven work.
- Hunger for change and a deep commitment to protecting the world’s forests.
- Embrace a “Yes, AND…” mindset that fosters innovation and collaboration (learn more here).
KEY COMPETENCIES
- Strategic thinking and foresight
- Creativity and innovation in experiential engagement
- Executive presence and persuasive communication
- Collaboration and relationship management
- Project management and organizational excellence
- Systems thinking and alignment with mission
For applicants outside Canada, the salary will align with a benchmarked salary band based on location. Canopy offers a competitive salary range. New Canopals can expect a salary typically within the lower half of the range, reflecting our commitment to equitable compensation practices. We believe in fostering a supportive work environment where employees can thrive. We also offer comprehensive benefits packages, professional development opportunities, and a supportive workplace culture dedicated to environmental conservation. At Canopy, we prioritise the well-being and growth of our team members, ensuring they have the resources and support needed to excel in their roles and contribute meaningfully to our mission.
Canopy values equity, diversity, and inclusion. We are committed to building a workplace that reflects the communities we serve and is enriched by the diverse experiences, perspectives, and talents of our team. We encourage applications from all qualified individuals.
We thank all applicants for their interest. Only those selected for an interview will be contacted.
Please submit your CV and a brief cover letter telling us why you’re excited to be Canopy’s next Birds of Paradise by March 2, 2026.
About Canopy
Our work is bold, collaborative, and rooted in the belief that thriving forests mean a thriving future.
Canopy is a solutions-driven not-for-profit environmental organization dedicated to protecting forests, species, and the climate. For 25 years, we’ve been transforming wood-based supply chains - from publishing and packaging to fashion and textiles - to eliminate fibre from the world’s most critical forests and help secure a thriving planet for all.
