“We had been camped on a blockade in Clayoquot Sound for four weeks, and winter was moving in. Forests around the world were being destroyed as we stood there, and I knew it was just a matter of time before the logging trucks made it past us and the magnificent cedar trees we had been protecting would be gone. I knew there had to be a better way. Canopy grew out of that conviction,”
Nicole Rycroft, Founder & Executive Director
Around the world, old growth forests are still being logged at an alarming rate. Depending on the region, 35 to 60 per cent of the world’s forests continue to be felled to manufacture the products we consume, from tee shirts to toilet paper. The loss of these critical forests puts species, communities and our climate at risk.
Recognizing the business adage that “the customer is always right”, Canopy secures large-scale forest conservation and transforms unsustainable forest product supply chains by engaging business executives as champions for conservation and sustainability.
Best known for greening the Harry Potter book series globally, Canopy catalyzes the development of tangible alternatives and is a key player behind some of the world’s most innovative conservation initiatives.
We work with over 750 of the forest industry’s largest customers, from book publishers and printers to leading clothing brands and fashion designers, to help shape their purchasing practices and create permanent solutions for the world’s threatened forests. Canopy’s brand partners include H&M, Sprint, Penguin-Random House, Zara/Inditex, TC Transcontinental, Levi Strauss & Co., Stella McCartney, The Globe and Mail and Guardian Media Group.
Canopy’s work is global – through both the ecosystems we work to protect as well as the companies we engage to achieve these conservation goals.
As a small and nimble organization, Canopy brings an entrepreneurial spirit to its work. We are guided by the philosophy of “ask for what you want, you just might get it!” The world’s forests deserve nothing less.