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Leadership Through 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You Missed at Challenge the Fabric Paris","Next Gen feedstocks like waste textiles and agricultural residues will protect forest ecosystems without sacrificing the fibres the fashion industry depends on.",{"url":535},"https://www.datocms-assets.com/132613/1781198775-challengethefabric_eleanordinnadge_canopy2026.jpg",false,[538,542],{"id":539,"cSlug":540,"cName":541},"a6IDxaqERNegaGga_oMkyg","next-gen","Next Gen",{"id":543,"cSlug":544,"cName":545},"eoqfkjyrSKe0ovfwrdX1yw","textile-industry","Textile Industry",[547,550],{"id":548,"cSlug":549,"cName":120},"f_118_XpS9OTQzAtNFMDLQ","canopy-style",{"id":551,"cSlug":540,"cName":541},"X8c1aSBCS7ONfeMG7mhf2A",{"id":553,"cSlug":554,"cName":555},"bPpzLeXZTsOJDgFcMJzD8g","blog-article","Blog 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Specialist \u003C/p>","rachel.arnason@canopyplanet.org",{"id":433,"alt":321,"title":321,"focalPoint":565,"width":436,"height":437,"responsiveImage":566,"blurUpThumb":439,"url":440,"mimeType":441,"format":442,"filename":443},{"x":435,"y":435},{"base64":439},{"id":414,"alt":415,"title":416,"focalPoint":568,"width":420,"height":421,"responsiveImage":569,"blurUpThumb":423,"url":424,"mimeType":425,"format":426,"filename":427},{"x":418,"y":419},{"base64":423},{"id":414,"alt":415,"title":416,"focalPoint":571,"width":420,"height":421,"responsiveImage":572,"blurUpThumb":423,"url":424,"mimeType":425,"format":426,"filename":427},{"x":418,"y":419},{"base64":423},{"id":574,"__typename":575,"cContent":576},"cb3jkrVaRNeDL1g_2yTwGQ","CPageBuilderNewsRecord",[577,582,628],{"__typename":578,"_modelApiKey":579,"id":580,"cSurtitle":416,"cText":581,"cLink":321,"cModal":321,"cAddAnchor":536,"cAnchorLabel":416,"cAnchorSlug":416},"CBlockTextEditorRecord","c_block_text_editor","U5EUgGIKTGGONCqJRBK7eg","\u003Cp dir=\"ltr\">\u003Cspan>On May 26 and 27, 2026, in Paris, Canopy's Senior Corporate Campaigners Eleanor Dinnadge and Sophia Yang joined brands, retailers, fibre producers, manufacturers, innovators, and policymakers at\u003C/span>\u003Ca href=\"https://www.linkedin.com/company/challenge-the-fabric/\">\u003Cspan> \u003C/span>\u003C/a>\u003Cspan>a cross-sector gathering co-hosted by Canopy,\u003C/span>\u003Ca href=\"https://www.linkedin.com/company/textile-exchange/\">\u003Cspan> Textile Exchange\u003C/span>\u003C/a>\u003Cspan>,\u003C/span>\u003Ca href=\"https://www.linkedin.com/company/zdhc-foundation---zero-discharge-of-hazardous-chemicals/\">\u003Cspan> ZDHC\u003C/span>\u003C/a>\u003Cspan>, and\u003C/span>\u003Ca href=\"https://www.linkedin.com/company/fsc-international-bonn/\">\u003Cspan> Forest Stewardship Council\u003C/span>\u003C/a>\u003Cspan> ahead of \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/challenge-the-fabric/\">\u003Cspan>Challenge the Fabric\u003C/span>\u003C/a>\u003Cspan> (CTF) focused on transforming the man-made cellulosic fibre (MMCF) industry from the inside out.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>The stakes are clear: viscose, rayon, modal, lyocell, and acetate are fabrics worn by millions — and most are still made from trees, many sourced from Ancient and Endangered Forests. But the solutions to change that exist right now. By shifting to Next Gen feedstocks like waste textiles and agricultural residues, we can protect vital forest ecosystems without sacrificing the fibres the fashion industry depends on. The challenge is speed and scale.\u003C/span>\u003C/p>",{"id":583,"_modelApiKey":584,"__typename":585,"cTitle":416,"cBorders":536,"cImages":586},"H4hWoTtYRum5B4mymDRCMg","c_block_images_grid","CBlockImagesGridRecord",[587,597,607,618],{"id":588,"cTitle":416,"cImg":589,"cIsMono":536},"KQllfYGsR9qluqlY43jo3Q",{"id":590,"alt":591,"title":416,"focalPoint":592,"width":420,"height":421,"responsiveImage":593,"blurUpThumb":594,"url":595,"mimeType":425,"format":426,"filename":596},"Kx1BbbWETh2qv5-PhRjmbA","Eleanor Dinnadge presenting how Next Gen alternatives can transform the man-made cellulosic fibre (MMCF) supply chain.",{"x":435,"y":435},{"base64":594},"data:image/jpeg;base64,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","https://www.datocms-assets.com/132613/1781198655-challengethefabric_eleanordinnadge_canopy2026.jpg","challengethefabric_eleanordinnadge_canopy2026.jpg",{"id":598,"cTitle":416,"cImg":599,"cIsMono":536},"MEuMZr9iRhKQ1fpZjpWpig",{"id":600,"alt":601,"title":416,"focalPoint":602,"width":421,"height":420,"responsiveImage":603,"blurUpThumb":604,"url":605,"mimeType":425,"format":426,"filename":606},"ZKLyyWsWRhm_KwGO0zwPCQ","A sign at Challenge the Fabric Paris gathering reads, \"MMCF Multi-Stakeholder Forum\"",{"x":435,"y":435},{"base64":604},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEgoLFBoYDQ0NDhUKDg0VFxUZGCIWIiEaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEA0NHC8cFhwvOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAEAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAYF/8QAHhAAAgICAgMAAAAAAAAAAAAABAUAAgESAyEGERT/xAAWAQEBAQAAAAAAAAAAAAAAAAACAwH/xAAXEQEBAQEAAAAAAAAAAAAAAAAAATIi/9oADAMBAAIRAxEAPwB4h3xh83WI0q8iqUTriskzXQHKbr6jCN4AOy10juRSn1r7OsVm8ross0x1CElby1//2Q==","https://www.datocms-assets.com/132613/1781198682-challengethefabric_nextgen_2026.jpg","challengethefabric_nextgen_2026.jpg",{"id":608,"cTitle":416,"cImg":609,"cIsMono":536},"Y5lkLCQ8RvWzIal_3rhjtQ",{"id":610,"alt":611,"title":416,"focalPoint":612,"width":613,"height":420,"responsiveImage":614,"blurUpThumb":615,"url":616,"mimeType":425,"format":426,"filename":617},"Bg5Sp6faTA6-PuDI9JO_Sg","Senior Corporate Campaigner, Sophia Yang poses with other industry professionals at CTF",{"x":435,"y":435},2000,{"base64":615},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgSFQoLDhgWFQ0UDhEQDQ4NFxMZGBYTFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgYFEBAQEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAEwMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAABQEGBwT/xAAhEAABAwMEAwAAAAAAAAAAAAACAAEEAwUSFCExQQYRIv/EABUBAQEAAAAAAAAAAAAAAAAAAAAC/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AvdzvDxJ+DuuBvIB1rCT8pB5ZcPd7FhLb2lsvLUUjE1SmmDWpmLFlyoVdj1j04ffSEGb3aZXlXAamSivNks4b8KEIG9K7yWpC2XSEIQf/2Q==","https://www.datocms-assets.com/132613/1781198701-challengethefabric_sophiayang_2026.jpg","challengethefabric_sophiayang_2026.jpg",{"id":619,"cTitle":416,"cImg":620,"cIsMono":536},"ToTtiSBzT2eawI7AIYKgXQ",{"id":621,"alt":622,"title":416,"focalPoint":623,"width":613,"height":420,"responsiveImage":624,"blurUpThumb":625,"url":626,"mimeType":425,"format":426,"filename":627},"RkDHPGruT0aYe7H7WHMWjg","Senior Corporate Campaigner, Eleanor Dinnadge poses with other industry professionals at CTF",{"x":435,"y":435},{"base64":625},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEggVChURDhQQDg0NDRENFg0OFxoZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFg0QHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAEwMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAAABQYEAf/EAB8QAAIBBAIDAAAAAAAAAAAAAAADAQIEBREScRMhQf/EABYBAQEBAAAAAAAAAAAAAAAAAAMCAf/EABgRAAMBAQAAAAAAAAAAAAAAAAABEQIS/9oADAMBAAIRAxEAPwC6fdxCZqMFrkl1N47M+Rv6F2ck/ZXXN3Lf0vSDy3S7hypjewElDZmiPYED9MmcplltRoVJyVCIiQAzTIylRwvP0+Ono4AB0aI//9k=","https://www.datocms-assets.com/132613/1781198712-challengethefabric_eleanordinnadge_2026.jpg","challengethefabric_eleanordinnadge_2026.jpg",{"__typename":578,"_modelApiKey":579,"id":629,"cSurtitle":416,"cText":630,"cLink":631,"cModal":321,"cAddAnchor":536,"cAnchorLabel":416,"cAnchorSlug":416},"d62MqTZHTpuNmKz3pj_wCg","\u003Cp dir=\"ltr\">\u003Cspan>The MMCF Multi-Stakeholder Forum brought the right people into the same room to discuss these issues. Here are a few key takeaways from the conversations:\u003C/span>\u003C/p>\n\u003Cul>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">\u003Cspan>\u003Cstrong>The importance of supply chain transparency and traceability\u003C/strong> \u003Cstrong>for MMCF fibres should not be underestimated\u003C/strong> — highlighting potential sourcing risks and ensuring Ancient and Endangered Forests are not being impacted.\u003C/span>\u003C/p>\n\u003C/li>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">\u003Cspan>\u003Cstrong>There is a growing industry appetite to invest in alternative Next Gen feedstocks\u003C/strong> \u003Cstrong>that help take pressure off forest ecosystems\u003C/strong> — all 600+ brands that are part of the CanopyStyle initiative have committed to support the scale-up of these innovative fibres.\u003C/span>\u003C/p>\n\u003C/li>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">\u003Cspan>\u003Cstrong>Cross-sector collaboration is critical to move pilot projects to mainstream scale\u003C/strong> — bringing together brands/retailers, fibre producers, innovators, spinners and weavers, NGOs, and other stakeholders.\u003C/span>\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Cp dir=\"ltr\">\u003Cspan>Scaling these materials within the timescale the planet needs requires everyone to play their part. 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