[{"data":1,"prerenderedAt":811},["ShallowReactive",2],{"common":3,"/news/what-standing-inside-a-dissolving-pulp-mill-taught-me-about-fashions-next-gen-pot":524},{"common":4},{"seo":5,"common":15,"lastNews":404},{"globalSeo":6},{"siteName":7,"titleSuffix":8,"fallbackSeo":9},"Canopy Planet"," | Canopy ",{"description":10,"title":11,"twitterCard":12,"image":13},"Canopy is an award-winning, solutions-driven non-profit founded in 1999. Our mission is to end deforestation and degradation of the world’s critical forests by transforming unsustainable supply chains. We’ve partnered with over 900 companies, including brands like Inditex, Amazon, Flipkart, H&M, Uniqlo, LVMH, PVH, and House of Anita Dongre, to eliminate the use of Ancient and Endangered Forest fibre within the fashion, paper, and paper packaging supply chains. ","We protect forests, species,\u2028and climate","summary_large_image",{"url":14},"https://www.datocms-assets.com/132613/1726879258-patagonia-reaches-new-heights-in-their-sustainability-journey-by-joining-pack4good-2.png",{"id":16,"__typename":17,"cHeaderDesktopLink":18,"cHeaderButtonLink":26,"cMenuThemeLink":33,"cMenuAccordions":38,"cNewsletterPretitle":317,"cNewsletterTitle":318,"cNewsletterText":319,"cNewsletterConsent":320,"cNewsletterImg":321,"cNewsletterSuccessTitle":322,"cNewsletterSuccessText":323,"cSocials":324,"cPrefooterTitle":29,"cPrefooterNav":345,"cFooterNav1":370,"cFooterNav2":397},"Ko362KxJQ4yIiNozzROMPQ","CCommonRecord",{"__typename":19,"id":20,"_firstPublishedAt":21,"cLabel":22,"cLink":23},"CLinkInternalRecord","Jp6F276qTVKvz0RztYigTA","2024-07-03T15:09:23+01:00","Tools and resources",{"__typename":24,"id":25},"CPageToolsAndResourcesIndexRecord","e3vf4lxgQiKe3zuS3jAD0Q",{"__typename":19,"id":27,"_firstPublishedAt":28,"cLabel":29,"cLink":30},"NU6OS83MRWWp_emE4r9kpA","2024-07-03T15:09:02+01:00","Get involved",{"__typename":31,"id":32},"CPageWaysToGetInvolvedRecord","ZkJ_9KwNS6iDd19CSdV_Kg",{"__typename":19,"id":34,"_firstPublishedAt":35,"cLabel":36,"cLink":37},"U-rH99JrTNu1j3gkYqTyrQ","2024-07-10T19:17:30+01:00","Get Involved",{"__typename":31,"id":32},[39,102,173,216,265],{"id":40,"__typename":41,"_modelApiKey":42,"cLabel":43,"cLinks":44},"eL-dYGuXT-aI4Bbtk6RnXQ","CMenuAccordionRecord","c_menu_accordion","About us",[45,56,65,74,83,92],{"id":46,"cLink":47,"cSublinks":55},"M_ebgtNjTsCvViNHcndNAw",{"__typename":19,"id":48,"_firstPublishedAt":49,"cLabel":50,"cLink":51},"X6qiRagZQjS3k1641tYxBQ","2024-07-09T15:34:29+01:00","Our Mission",{"__typename":52,"id":53,"cSlug":54},"CPageAboutSlugRecord","XqkhMwWNTo6bw9eeCjuGaw","our-mission",[],{"id":57,"cLink":58,"cSublinks":64},"PGr1ch0JSoGEtzGRU1q0IQ",{"__typename":19,"id":59,"_firstPublishedAt":49,"cLabel":60,"cLink":61},"Wd2bq4VCSuupin7OZoHO6g","Our Impact",{"__typename":62,"id":63},"CPageAboutOurImpactRecord","THPPYj-IRIqqhWBifMU8TQ",[],{"id":66,"cLink":67,"cSublinks":73},"QRSXc44GTkC-bVT1GYCT6w",{"__typename":19,"id":68,"_firstPublishedAt":49,"cLabel":69,"cLink":70},"LZGQKmcZSI6QsY88-YKACQ","Our People",{"__typename":71,"id":72},"CPageAboutOurPeopleIndexRecord","AMi540LYTy6qTOGRET-K8g",[],{"id":75,"cLink":76,"cSublinks":82},"RoFe7SZNRQ2ish8RMXJllQ",{"__typename":19,"id":77,"_firstPublishedAt":49,"cLabel":78,"cLink":79},"biKBQJvBSuSPlOdCvzO7AA","Our Values & Culture",{"__typename":52,"id":80,"cSlug":81},"dn9oshdQQ6qopLnUHayzrg","our-values-culture",[],{"id":84,"cLink":85,"cSublinks":91},"ZA0floa4RuW_3RptN2itbw",{"__typename":19,"id":86,"_firstPublishedAt":49,"cLabel":87,"cLink":88},"XbyQ_D10ScWdu3AIUt0PQw","Annual Reports",{"__typename":52,"id":89,"cSlug":90},"ecDe2pTnR9OTnZYjIQdcWg","annual-reports",[],{"id":93,"cLink":94,"cSublinks":101},"RL-VxsHzSpegr4uA5btlHA",{"__typename":19,"id":95,"_firstPublishedAt":96,"cLabel":97,"cLink":98},"Rg4j0CskRCmQJ19zvHWUxQ","2024-09-06T19:14:12+01:00","Case Studies",{"__typename":99,"id":100},"CPageNewsCaseStudyRecord","dVEHOwbBSF2rkIfB-Ufxxg",[],{"id":103,"__typename":41,"_modelApiKey":42,"cLabel":104,"cLinks":105},"WuxvemCwRXysmSV7CrNndg","Let's Make Change Together",[106,116,126,135,144,154,164],{"id":107,"cLink":108,"cSublinks":115},"VepKWPdYQZGzHrgJa9vaHw",{"__typename":19,"id":109,"_firstPublishedAt":110,"cLabel":111,"cLink":112},"HePzq7rETvKwTULMbfMpuQ","2024-07-09T15:35:09+01:00","How we make change",{"__typename":113,"id":114},"CPageChangeTogetherHowWeMakeChangeRecord","RzxCbZ2bSVaZxO693Q6okA",[],{"id":117,"cLink":118,"cSublinks":125},"GYmFPENRTfGVRMYhxBwObw",{"__typename":19,"id":119,"_firstPublishedAt":110,"cLabel":120,"cLink":121},"eP9C7AfDSGiXxzvU6KEfTA","CanopyStyle",{"__typename":122,"id":123,"cSlug":124},"CPageChangeTogetherSlugRecord","MVMMQUfmTDeKvOkrxVCTQg","canopystyle",[],{"id":127,"cLink":128,"cSublinks":134},"KJgaqujuRmKyvis9kwlc3Q",{"__typename":19,"id":129,"_firstPublishedAt":110,"cLabel":130,"cLink":131},"P8Tppb-4RAupsbZ-q2gxtA","Pack4Good",{"__typename":122,"id":132,"cSlug":133},"aQJTEpwtTfeE3HTd2zAuxQ","pack4good",[],{"id":136,"cLink":137,"cSublinks":143},"Nm_Lwg4XTHWzBRNScQA4DA",{"__typename":19,"id":138,"_firstPublishedAt":110,"cLabel":139,"cLink":140},"WO1tTsFzQCuQ3e9rAaG5Jg","Paper Futures ",{"__typename":122,"id":141,"cSlug":142},"e65gQckJTPaxcdfMzvfDJA","paper-futures",[],{"id":145,"cLink":146,"cSublinks":153},"LuQ8oveGRTu8s2xfxxeA4Q",{"__typename":19,"id":147,"_firstPublishedAt":148,"cLabel":149,"cLink":150},"fv2prTHdS7qKECvlT7zQhg","2025-02-26T13:54:41+00:00","Our partners",{"__typename":151,"id":152},"CPageAboutOurPartnerRecord","UOX2bBbgQsGVLFz13YtFUg",[],{"id":155,"cLink":156,"cSublinks":163},"T1_t2pebRpKB3H3d_exsIA",{"__typename":19,"id":157,"_firstPublishedAt":158,"cLabel":159,"cLink":160},"e1tVvT8oRsWS-w2gZGn3sw","2024-09-18T18:49:40+01:00","Become a partner",{"__typename":161,"id":162},"CPageWaysToGetInvolvedBecomeBrandPartnerRecord","OstbBh4BTKmzH0ID6Fzilw",[],{"id":165,"cLink":166,"cSublinks":172},"JLfcd24eReaG4QNFLrlvaw",{"__typename":19,"id":167,"_firstPublishedAt":110,"cLabel":168,"cLink":169},"da2frUmETWGnT3E1xagDXA","Investment and financing ",{"__typename":122,"id":170,"cSlug":171},"Jk-dktuLTe6_lyIHSTxf2w","investment-and-financing",[],{"id":174,"__typename":41,"_modelApiKey":42,"cLabel":175,"cLinks":176},"bevYi1r8QRibOrrE_jcBRQ","Next Generation Solutions",[177,187,197,207],{"id":178,"cLink":179,"cSublinks":186},"Ej3jG82uQXm0h9_ztWM7Jw",{"__typename":19,"id":180,"_firstPublishedAt":181,"cLabel":182,"cLink":183},"TsEbYj0qQgaSEGyxeGh21g","2024-09-06T15:02:16+01:00","Next Gen Solutions",{"__typename":184,"id":185},"CPageNextGenerationSolutionRecord","R_ROuQn6STSVyBoc4aTejA",[],{"id":188,"cLink":189,"cSublinks":196},"HJvsTHU0QHSQYYtkJdTUvQ",{"__typename":19,"id":190,"_firstPublishedAt":191,"cLabel":192,"cLink":193},"AOgaasscR-iYvt1InqVY3A","2024-07-09T15:35:28+01:00","Global Impact: Next Gen Map",{"__typename":194,"id":195},"CPageNextGenerationSolutionNextGenNowMapRecord","XkhAAatYSMmo0ZcNZ_gaQg",[],{"id":198,"cLink":199,"cSublinks":206},"NMGYdUfWToKiNY0c5AE65g",{"__typename":19,"id":200,"_firstPublishedAt":191,"cLabel":201,"cLink":202},"TLhO9FUgROy7U3YqVchupw","The Way Forward",{"__typename":203,"id":204,"cSlug":205},"CPageNextGenerationSolutionSlugRecord","BflRXjwBSO6BPZiPxShyyg","the-way-forward",[],{"id":208,"cLink":209,"cSublinks":215},"M5pQpS0iTTafmMWBRjQ1bQ",{"__typename":19,"id":210,"_firstPublishedAt":191,"cLabel":211,"cLink":212},"Gd8Y_UDlQU66inRedPOlIg","Next Gen Solution Providers",{"__typename":213,"id":214},"CPageNextgenSolutionProviderRecord","XzpfAdLQQhKUS1LKtkyA4g",[],{"id":217,"__typename":41,"_modelApiKey":42,"cLabel":218,"cLinks":219},"O5Fy7dxBRDWeftP8g3mjuQ","How We Protect Forests",[220,256],{"id":221,"cLink":222,"cSublinks":229},"DIEqt9cGRvOSMhk9JhZTTA",{"__typename":19,"id":223,"_firstPublishedAt":224,"cLabel":225,"cLink":226},"MsdaRBj9Tayv7ewU0N6VmA","2024-07-09T15:35:47+01:00","The forests we help protect",{"__typename":227,"id":228},"CPageForestRecord","RbcTTSt0S_q98ELnNyFdlg",[230,238,244,250],{"__typename":19,"id":231,"_firstPublishedAt":232,"cLabel":233,"cLink":234},"baaMhDvpTrivAlViBGln_g","2024-08-06T14:46:56+01:00","Coastal Temperate Rainforests",{"__typename":235,"id":236,"cSlug":237},"CPageForestSlugRecord","BMIUJb7jS16i_BvR_0hjbQ","coastal-temperate-rainforests",{"__typename":19,"id":239,"_firstPublishedAt":232,"cLabel":240,"cLink":241},"Pm9dXDLQQkyfwDKBY7MSPQ","Leuser Ecosystem",{"__typename":235,"id":242,"cSlug":243},"SOT9I7EIToOMvG1ZJ8UF0A","leuser-ecosystem",{"__typename":19,"id":245,"_firstPublishedAt":232,"cLabel":246,"cLink":247},"TUFF92lxR5iebRsiLjTnfQ","Boreal Forest",{"__typename":235,"id":248,"cSlug":249},"WQ_km-nKSdin3R5bQCDakw","boreal-forest",{"__typename":19,"id":251,"_firstPublishedAt":232,"cLabel":252,"cLink":253},"asv8SlY3T9agu1y7NxpFkA","Great Bear Rainforest",{"__typename":235,"id":254,"cSlug":255},"MtHj5GsnSsq2EwtKlT9Y_w","great-bear-rainforest",{"id":257,"cLink":258,"cSublinks":264},"LRgoTKKrR0Kaw3LM-Qnn-w",{"__typename":19,"id":259,"_firstPublishedAt":224,"cLabel":260,"cLink":261},"JHxOkhJnQeK7WmnhuaE3fg","How we protect forests",{"__typename":262,"id":263},"CPageForestHowWeProtectForestRecord","RqV76a1KTSSCWc0o3hlR8Q",[],{"id":266,"__typename":41,"_modelApiKey":42,"cLabel":267,"cLinks":268},"HiAGlwHmTF-tZ4UVeC0iaA","Tools & Resources",[269,279,289,298,307],{"id":270,"cLink":271,"cSublinks":278},"PQ_mZHhhRo-uCyHu2eq6Zg",{"__typename":19,"id":272,"_firstPublishedAt":273,"cLabel":274,"cLink":275},"VVXAa3FPTIK9Bf_BoGnZOg","2024-12-03T10:32:36+00:00","Hot Button Report",{"__typename":276,"id":277},"CPageToolsAndResourcesHotButtonReportRecord","RauTlwM6Q-mgjKE4oeiMAQ",[],{"id":280,"cLink":281,"cSublinks":288},"aEFvWe1PSz6xW8J25T4R4g",{"__typename":19,"id":282,"_firstPublishedAt":283,"cLabel":284,"cLink":285},"Ym9_z8ExTFWCHtZ2n4DOwg","2024-07-09T15:30:51+01:00","EcoPaper Database",{"__typename":286,"id":287},"CPageToolsAndResourcesEcoPaperDatabaseRecord","PUZhh9gFTfuDQPQathys9A",[],{"id":290,"cLink":291,"cSublinks":297},"GkO2eWdvQ_WecfJ8qguZGA",{"__typename":19,"id":292,"_firstPublishedAt":283,"cLabel":293,"cLink":294},"XNDlJ80vQvCtrYxPc96OwA","Forest Mapper",{"__typename":295,"id":296},"CPageToolsAndResourcesForestMapperRecord","RIP162nNQgS6_c1DrBA1Dg",[],{"id":299,"cLink":300,"cSublinks":306},"HkXvpp1KSGC6KgKozkxsRg",{"__typename":19,"id":301,"_firstPublishedAt":283,"cLabel":302,"cLink":303},"Fqa-jafNSPCBBfiWhDzLbQ","Fact Sheets and Position Papers",{"__typename":304,"id":305},"CPageNewsFactSheetRecord","Ub4kUsB3TQGNUy5j93mSDQ",[],{"id":308,"cLink":309,"cSublinks":316},"cJUp2FgIQp6IGumdGUhbkQ",{"__typename":19,"id":310,"_firstPublishedAt":311,"cLabel":312,"cLink":313},"E0d5aNF6QlK8EZzGKbO-lA","2025-11-04T13:19:27+00:00","Audit Guidelines And Framework",{"__typename":314,"id":315},"CPageToolsAndResourcesAuditGuidelinesAndFrameworkRecord","LZVhPRsdT3OaG8-TRH9q9g",[],"Newsletter","Stay\nupdated","Learn about how we work to conserve the world’s forests and stabilize our climate. Sign up to receive news, important updates about our work, and ways you can take action.","\u003Cp>Yes, please send me updates via email!\u003C/p>",null,"Thank you for subscribing to our newsletter.","You will hear from us soon! ",[325,330,334,338,342],{"__typename":326,"id":327,"cType":328,"cLink":329},"CSocialRecord","YVnhbMCCS6ekqDVfqSSekA","linkedin","https://ca.linkedin.com/company/canopyplanet",{"__typename":326,"id":331,"cType":332,"cLink":333},"McNVASKmSJuKSry-GkCdCw","instagram","https://www.instagram.com/canopyplanet/",{"__typename":326,"id":335,"cType":336,"cLink":337},"GjW6ZaG3Q1699ETv3vksvw","facebook","https://www.facebook.com/canopyplanet",{"__typename":326,"id":339,"cType":340,"cLink":341},"A3sMW7EbQfyX6-MD4AWy6A","youtube","https://www.youtube.com/user/canopycanopee/",{"__typename":326,"id":343,"cType":344,"cLink":341},"ZuL5_XlWT8iPj_Iby7sQLQ","vimeo",[346,353,357,363],{"__typename":19,"id":347,"_firstPublishedAt":348,"cLabel":349,"cLink":350},"HM30LQ_ISY2cAtwPN6jWLg","2024-09-06T20:40:02+01:00","Donate",{"__typename":351,"id":352},"CPageWaysToGetInvolvedDonateRecord","DLJiGFbMQJ2K8VSgDStHtg",{"__typename":19,"id":354,"_firstPublishedAt":355,"cLabel":159,"cLink":356},"d7g7wq5PTDmrA3Xirtxnyw","2024-07-24T20:16:23+01:00",{"__typename":161,"id":162},{"__typename":19,"id":358,"_firstPublishedAt":355,"cLabel":359,"cLink":360},"BhJEIWKvTluJOSImb6W17g","Contact us",{"__typename":361,"id":362},"CPageWaysToGetInvolvedContactRecord","aGOeOCU3RE-OHB29k8bugQ",{"__typename":19,"id":364,"_firstPublishedAt":365,"cLabel":366,"cLink":367},"PQpXm0HTQiesBOEIobwcDA","2024-08-06T16:09:17+01:00","Join the team",{"__typename":368,"id":369},"CPageWaysToGetInvolvedCareersIndexRecord","bh8EKrKHT-Kgy_bj1od8Ig",[371,376,380,384,387,391],{"__typename":19,"id":372,"_firstPublishedAt":373,"cLabel":374,"cLink":375},"Az6IZ1wTRbuuE6y9H5z5Zw","2024-09-06T03:42:26+01:00","About Us",{"__typename":52,"id":53,"cSlug":54},{"__typename":19,"id":377,"_firstPublishedAt":378,"cLabel":104,"cLink":379},"IfSv_h8OT6Oc_FqnZ9vFzQ","2024-06-28T21:06:35+01:00",{"__typename":113,"id":114},{"__typename":19,"id":381,"_firstPublishedAt":382,"cLabel":175,"cLink":383},"eJyMnpPuSx-LxkXlerAexw","2024-08-06T16:11:34+01:00",{"__typename":184,"id":185},{"__typename":19,"id":385,"_firstPublishedAt":382,"cLabel":218,"cLink":386},"Jk4dxRL4S-qaMMXVTfLGbg",{"__typename":262,"id":263},{"__typename":19,"id":388,"_firstPublishedAt":382,"cLabel":389,"cLink":390},"IIdkQKz2QoOTyCrkhqeL8A","Tools and Resources",{"__typename":24,"id":25},{"__typename":19,"id":392,"_firstPublishedAt":382,"cLabel":393,"cLink":394},"MtudQKQ1Q5edp3kRp1_qLg","News",{"__typename":395,"id":396},"CPageNewsIndexRecord","PAF4-x1DQSeuTmxdicrCmA",[398],{"__typename":19,"id":399,"_firstPublishedAt":382,"cLabel":400,"cLink":401},"JHF0yB7-SXabfocndtDIOA","Privacy Policy",{"__typename":402,"id":403},"CPagePrivacyPolicyRecord","QD44-J51TrWFvaEJsxK98A",[405,444,451,473,499],{"id":406,"__typename":407,"_modelApiKey":408,"_firstPublishedAt":409,"_updatedAt":410,"cTitle":411,"cSlug":412,"cThumb":413,"cMediaType":427,"cReadTime":428,"cAuthor":429},"THMherxFQ16t8er_L0pV2A","CPageNewsSlugRecord","c_page_news_slug","2026-07-02T18:50:05+01:00","2026-07-02T18:49:20+01:00","What Standing Inside a Dissolving Pulp Mill Taught Me About Fashion's Next Gen Potential","what-standing-inside-a-dissolving-pulp-mill-taught-me-about-fashions-next-gen-pot",{"id":414,"alt":415,"title":321,"focalPoint":416,"width":419,"height":420,"responsiveImage":421,"blurUpThumb":422,"url":423,"mimeType":424,"format":425,"filename":426},"XT1TEtr3RvmXOOihMaedQA","Sodra Once More Pulp Mill",{"x":417,"y":418},0.48,0.64,512,342,{"base64":422},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhUVDhAQFRUNDh0OCxUMFx8ZGBYVIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgoOHBAOHS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABEAGAMBIgACEQEDEQH/xAAYAAEBAQEBAAAAAAAAAAAAAAAGAAMEAf/EAB8QAAEEAgIDAAAAAAAAAAAAAAABAgMEBRIxoSI0gf/EABcBAAMBAAAAAAAAAAAAAAAAAAECAwT/xAAZEQEBAAMBAAAAAAAAAAAAAAAAARESMQL/2gAMAwEAAhEDEQA/AAM+GyLXIuqmc2PvPjRqtUbMjvzJ5RdG7sbOkWzo+hbrkwnQxE7YEVyEJXq+NmupFJfOAJa/B0WvW+ERlvTDNrlTwiKQH//Z","https://www.datocms-assets.com/132613/1783011515-pulpmill_sodra_2026.jpg","image/jpeg","jpg","pulpmill_sodra_2026.jpg","article","",{"cFirstname":430,"cLastname":431,"cImage":432},"Rachel ","Arnason",{"id":433,"alt":321,"title":321,"focalPoint":434,"width":436,"height":437,"responsiveImage":438,"blurUpThumb":439,"url":440,"mimeType":441,"format":442,"filename":443},"W1qInsoqSAy7agX0EumRUA",{"x":435,"y":435},0.5,734,894,{"base64":439},"data:image/jpeg;base64,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","https://www.datocms-assets.com/132613/1728664642-screenshot-2024-10-11-at-12-37-11-pm.png","image/png","png","screenshot-2024-10-11-at-12-37-11-pm.png",{"id":445,"__typename":407,"_modelApiKey":408,"_firstPublishedAt":446,"_updatedAt":447,"cTitle":448,"cSlug":449,"cThumb":321,"cMediaType":450,"cReadTime":428,"cAuthor":321},"VhNOsz48RmOb38OQnVy9ug","2026-06-20T01:25:15+01:00","2026-06-23T20:35:14+01:00","The Business Case for Next Gen Viscose","business-case-for-next-gen-viscose","document",{"id":452,"__typename":407,"_modelApiKey":408,"_firstPublishedAt":453,"_updatedAt":454,"cTitle":455,"cSlug":456,"cThumb":457,"cMediaType":427,"cReadTime":428,"cAuthor":469},"V_kOrm3cSEybO3_sDjD_cQ","2026-06-11T18:55:44+01:00","2026-06-11T18:58:44+01:00","From Discussion to Action: What You Missed at Challenge the Fabric Paris","what-you-missed-at-challenge-the-fabric-paris",{"id":458,"alt":459,"title":428,"focalPoint":460,"width":463,"height":464,"responsiveImage":465,"blurUpThumb":466,"url":467,"mimeType":424,"format":425,"filename":468},"TaICO49KSFKRccsdUq_i0A","Canopy's Senior Corporate Campaigners Eleanor Dinnadge and Sophia Yang joined brands, retailers, fibre producers, manufacturers, innovators, and policymakers at a cross-sector gathering co-hosted by Canopy, Textile Exchange, ZDHC, and Forest Stewardship Council ahead of Challenge the Fabric (CTF)",{"x":461,"y":462},0.38,0.51,2500,1667,{"base64":466},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoNCAgLFhMPDhMNDQ0NDhENFg4NFxUZGBYfFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ4REC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABEAGAMBIgACEQEDEQH/xAAZAAEAAgMAAAAAAAAAAAAAAAAABQYCAwT/xAAeEAACAgICAwAAAAAAAAAAAAAAAQIEAyERMQUzNP/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAv/EABcRAQEBAQAAAAAAAAAAAAAAAAACEQH/2gAMAwEAAhEDEQA/AJOdWE8G2jGvWxxjqSK7n8paWDTZzV795yW32FPT3K/ywuFVcMFfn5O1CkueQbFiCy+o21OkAHCi0ra+NAAQT//Z","https://www.datocms-assets.com/132613/1781198758-challengethefabric_2026_canopyplanet.jpg","challengethefabric_2026_canopyplanet.jpg",{"cFirstname":430,"cLastname":431,"cImage":470},{"id":433,"alt":321,"title":321,"focalPoint":471,"width":436,"height":437,"responsiveImage":472,"blurUpThumb":439,"url":440,"mimeType":441,"format":442,"filename":443},{"x":435,"y":435},{"base64":439},{"id":474,"__typename":407,"_modelApiKey":408,"_firstPublishedAt":475,"_updatedAt":476,"cTitle":477,"cSlug":478,"cThumb":479,"cMediaType":427,"cReadTime":428,"cAuthor":488},"GbWdw5-xTfegTj8jIPq8ew","2026-05-26T00:00:00+01:00","2026-05-26T08:47:37+01:00","From wheat straw to wardrobes: New report highlights fibre breakthrough in the fashion industry","project-latvus-agricultural-waste-next-gen-fabrics",{"id":480,"alt":321,"title":321,"focalPoint":481,"width":482,"height":483,"responsiveImage":484,"blurUpThumb":485,"url":486,"mimeType":441,"format":442,"filename":487},"D4GsndGdTtanavyuvF5bRg",{"x":435,"y":435},900,675,{"base64":485},"data:image/jpeg;base64,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","https://www.datocms-assets.com/132613/1779778908-featuredimage_projectlatvus.png","featuredimage_projectlatvus.png",{"cFirstname":489,"cLastname":490,"cImage":491},"Laura","Repas",{"id":492,"alt":321,"title":321,"focalPoint":493,"width":482,"height":494,"responsiveImage":495,"blurUpThumb":496,"url":497,"mimeType":424,"format":425,"filename":498},"YYQbNZBWRVW-l7zG0GMFzw",{"x":435,"y":435},1174,{"base64":496},"data:image/jpeg;base64,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","https://www.datocms-assets.com/132613/1725573442-laura_repas.jpg","laura_repas.jpg",{"id":500,"__typename":407,"_modelApiKey":408,"_firstPublishedAt":501,"_updatedAt":502,"cTitle":503,"cSlug":504,"cThumb":505,"cMediaType":427,"cReadTime":428,"cAuthor":514},"YxuOBVvyRc-l30qkCdBIWA","2026-05-21T19:32:23+01:00","2026-05-22T16:56:21+01:00","In Conversation: Canopy and Vanity Group, a Member of La Bottega Collective","in-conversation-canopy-and-the-vanity-group-a-member-of-la-bottega-collective",{"id":506,"alt":321,"title":321,"focalPoint":507,"width":508,"height":509,"responsiveImage":510,"blurUpThumb":511,"url":512,"mimeType":441,"format":442,"filename":513},"FQVqK8nGTfKuf4whrpT-qA",{"x":435,"y":435},1958,1100,{"base64":511},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDg0PDg8QDQ0NDh0OFg0NGhsZGBYVFiEaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0FFRAQEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAEAAEDBQb/xAAcEAABBQEBAQAAAAAAAAAAAAABAAIDBBIRIQX/xAAVAQEBAAAAAAAAAAAAAAAAAAADAP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/AM5DDWEXNBHs+dVdW1oKkMJa0ccjxttLxxRlQW4KsbeBwToCWEyg9eUlJ//Z","https://www.datocms-assets.com/132613/1779387229-vanity-group-q-a-thumbnail-2.png","vanity-group-q-a-thumbnail-2.png",{"cFirstname":515,"cLastname":516,"cImage":517},"Cait","Green",{"id":518,"alt":321,"title":321,"focalPoint":519,"width":482,"height":494,"responsiveImage":520,"blurUpThumb":521,"url":522,"mimeType":424,"format":425,"filename":523},"Qf_F5sT3RKWxQgDQYMWOlw",{"x":435,"y":435},{"base64":521},"data:image/jpeg;base64,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","https://www.datocms-assets.com/132613/1725552952-cait_green.jpg","cait_green.jpg",{"page":525},{"id":406,"__typename":407,"_modelApiKey":408,"cSlug":412,"cSeo":526,"_firstPublishedAt":409,"_updatedAt":410,"cTitle":411,"cTopic":532,"cCampaign":537,"cType":542,"cAuthor":546,"cMediaContact":321,"cHeroImg":557,"cThumb":570,"cPageBuilder":573,"cRelated":321},{"title":527,"description":528,"image":529,"twitterCard":321,"noIndex":531},"What Standing Inside a Dissolving Pulp Mill Taught Me...","The industry being built around textile waste recovery is an emerging value chain — and the brands that move early are best positioned to shape it.",{"url":530},"https://www.datocms-assets.com/132613/1783014307-interior_sodra-pulp-mill_2026.jpg",false,[533],{"id":534,"cSlug":535,"cName":536},"eoqfkjyrSKe0ovfwrdX1yw","textile-industry","Textile Industry",[538],{"id":539,"cSlug":540,"cName":541},"X8c1aSBCS7ONfeMG7mhf2A","next-gen","Next Gen",{"id":543,"cSlug":544,"cName":545},"bPpzLeXZTsOJDgFcMJzD8g","blog-article","Blog article",{"id":547,"__typename":548,"_modelApiKey":549,"_firstPublishedAt":550,"_updatedAt":551,"cFirstname":430,"cLastname":431,"cJobTitle":552,"cEmail":553,"cSocialMediaLinkedin":428,"cSocialMediaX":428,"cSocialMediaInstagram":428,"cImage":554},"ciXrUqxVQmy9_-8Ugkg8vQ","CNewsSlugAuthorRecord","c_news_slug_author","2024-10-11T17:37:59+01:00","2025-04-01T21:57:27+01:00","\u003Cp>Senior Digital Specialist \u003C/p>","rachel.arnason@canopyplanet.org",{"id":433,"alt":321,"title":321,"focalPoint":555,"width":436,"height":437,"responsiveImage":556,"blurUpThumb":439,"url":440,"mimeType":441,"format":442,"filename":443},{"x":435,"y":435},{"base64":439},{"id":558,"alt":559,"title":321,"focalPoint":560,"width":563,"height":564,"responsiveImage":565,"blurUpThumb":566,"url":567,"mimeType":424,"format":568,"filename":569},"BGlLeYkER4aiUPKhoFaNFA","The interior of the Sodra Once More Next Gen pulp facility",{"x":561,"y":562},0.47,0.65,8101,5403,{"base64":566},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEw8LDiMUDQ4VDhUNDhEOFx8ZGCIfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0PEBAQFS8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABEAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAABgP/xAAfEAABBAICAwAAAAAAAAAAAAAAAQIDBQQSMaERIjT/xAAVAQEBAAAAAAAAAAAAAAAAAAAAAv/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/AILIpLFrvOqmU1dnPjRqtUt2tzpk9oujZ1fOkWzo+iUpWvp52wJsgKVz3xs11AFFBwhtlfMABN5PKgAD/9k=","https://www.datocms-assets.com/132613/1783014534-interior_sodra-pulp-mill_2026.jpeg","jpeg","interior_sodra-pulp-mill_2026.jpeg",{"id":414,"alt":415,"title":321,"focalPoint":571,"width":419,"height":420,"responsiveImage":572,"blurUpThumb":422,"url":423,"mimeType":424,"format":425,"filename":426},{"x":417,"y":418},{"base64":422},{"id":574,"__typename":575,"cContent":576},"ae5N9P-gQzGM2Cpy0swQUg","CPageBuilderNewsRecord",[577,582,621,624,655,658,691,694,727,730,765,777],{"__typename":578,"_modelApiKey":579,"id":580,"cSurtitle":428,"cText":581,"cLink":321,"cModal":321,"cAddAnchor":531,"cAnchorLabel":428,"cAnchorSlug":428},"CBlockTextEditorRecord","c_block_text_editor","cdBlV_IhQAe-SPoeGTRm7g","\u003Cp dir=\"ltr\">\u003Cspan>A pulp mill smells like something between a sauna and a science lab. Not unpleasant, but not what I expected.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>In late May, I boarded a bus in Copenhagen alongside 30-plus industry partners from across the textile value chain, bound for a two-and-a-half-hour journey across the Danish border into southern Sweden. The destination: Södra's Mörrum mill, an industrial dissolving pulp facility sitting quietly along the Baltic coastline, and home to a solution the textile industry has grappled with for decades: a truly closed-loop system that recovers discarded poly-cotton blends — mixed fabrics that until now had no viable recycling pathway. The usable cellulose is extracted for a second life in a hybrid blend dissolving pulp for new textile fabrics, and the separated polyester is repurposed to power the mill's entire production. Every input is utilized. Waste, fully accounted for.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>By the end of two days, I was thinking about the supply chains I work in very differently.\u003C/span>\u003C/p>\n\u003Ch3 dir=\"ltr\">\u003Cspan>Mörrum mill  — the systems, scale, and that familiar scent. \u003C/span>\u003C/h3>\n\u003Cp dir=\"ltr\">\u003Cspan>We moved quickly along the highway, passing endless stretches of yellow fields of farmland and towering wind turbines. Upon arrival, following a brief presentation, we suited up in safety gear, split into two groups, and were led to the observation deck — the mill's highest point — to see not just the scale of what Södra operates, but to learn where and why: the strategic position along the coastline, and the surrounding communities the mill has been woven into for decades.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>From up there, it became clear: this was industrial production in every sense of the word, as the gigantic recovery boiler chimney billowed steadily overhead. Inside the mill, we moved from room to massive room, tracing the journey of traditional dissolving pulp fibre (from FSC-managed forest inputs), along each step in its production: from pipes and drum washers, drying conveyor belts, and finally to the baling press, where flat-packed pulp sheets were stamped and stacked, ready for delivery. Understanding that process first mattered. It gave me the context and foundation to appreciate what I’d come to see — the pièce de résistance: the OnceMore® dissolving pulp production line.\u003C/span>\u003C/p>",{"id":583,"_modelApiKey":584,"__typename":585,"cTitle":428,"cBorders":531,"cImages":586},"bj2GLQKwTkyX0zqIjWJlPw","c_block_images_grid","CBlockImagesGridRecord",[587,599,611],{"id":588,"cTitle":428,"cImg":589,"cIsMono":531},"J-74S8DGRaWX8y-eqkdRSw",{"id":590,"alt":591,"title":321,"focalPoint":592,"width":419,"height":420,"responsiveImage":595,"blurUpThumb":596,"url":597,"mimeType":424,"format":425,"filename":598},"RGNhQRbgTjmOI-x9QZ4P0Q","Rachel Arnason of Canopy visits the Sodra Once More pulp mill",{"x":593,"y":594},0.34,0.53,{"base64":596},"data:image/jpeg;base64,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","https://www.datocms-assets.com/132613/1783011266-rachelarnason_canopy_2026.jpg","rachelarnason_canopy_2026.jpg",{"id":600,"cTitle":428,"cImg":601,"cIsMono":531},"e3vjlgxuQnmTnbi3uT5pBg",{"id":602,"alt":603,"title":321,"focalPoint":604,"width":420,"height":419,"responsiveImage":607,"blurUpThumb":608,"url":609,"mimeType":424,"format":425,"filename":610},"QZo8l2HXS660_sMSe9MITw","A group take a tour through the Sodra facilities",{"x":605,"y":606},0.55,0.4,{"base64":608},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDiQQFRYVDhUSFRUYFxMdGBYVIiEdHysjHSkoHRUWJDUlKC0vMjIyGSU4PTcwPCsxMi8BCgsLDg0OEg4KHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAEAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAEDBf/EABwQAAEFAQEBAAAAAAAAAAAAAAEAAgMEBRIRBv/EABUBAQEAAAAAAAAAAAAAAAAAAAQD/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAEhFP/aAAwDAQACEQMRAD8Aad8vDFXJ6CUp4zYZS4OCjV0bEVAvbIsqjr2Xwl3SrqobKU34bjsQuJSOHBO+qfUIQkqMbP/Z","https://www.datocms-assets.com/132613/1783011277-sodraoncemore_canopy_2026.jpg","sodraoncemore_canopy_2026.jpg",{"id":612,"cTitle":428,"cImg":613,"cIsMono":531},"Lgcjn8XlRL6eZRc2n37XBw",{"id":614,"alt":615,"title":321,"focalPoint":616,"width":419,"height":420,"responsiveImage":617,"blurUpThumb":618,"url":619,"mimeType":424,"format":425,"filename":620},"Yhs59FhFRWSJqUf3MdXaNA","A group tours the Sodra pulp mill",{"x":435,"y":435},{"base64":618},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhMSCAgLDwoPDg0QDg0ODR0OFg0NFx8ZGBYVFhUaHysvGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OGxAQHDUcFhwvLy8vLy8vLy8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABEAGAMBIgACEQEDEQH/xAAZAAEAAgMAAAAAAAAAAAAAAAAAAgQBAwX/xAAgEAABBAEEAwAAAAAAAAAAAAAAAQIDBEEhMTIzBhMU/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEBf/EABgRAAIDAAAAAAAAAAAAAAAAAAABAgMU/9oADAMBAAIRAxEAPwC4+kjt1LMVZjW7nJknsImQ2ayiZD2qRPGhol5DXT59ARu+2xX1AOhFCqZulMrwAMmA5En9JgAcNP/Z","https://www.datocms-assets.com/132613/1783011303-sodratour_canopy2026.jpg","sodratour_canopy2026.jpg",{"__typename":578,"_modelApiKey":579,"id":622,"cSurtitle":428,"cText":623,"cLink":321,"cModal":321,"cAddAnchor":531,"cAnchorLabel":428,"cAnchorSlug":428},"N2fAe7-JS2SQE1BBEQT6Yg","\u003Ch3 dir=\"ltr\">\u003Cspan>OnceMore® — where the innovation becomes real\u003C/span>\u003C/h3>\n\u003Cp dir=\"ltr\">\u003Cspan>Tucked alongside the mill's exterior, we came to a modular outbuilding — pipes from the main facility feeding directly into it. This was the home of OnceMore®, and what happens here is meaningfully different from the main mill production we had just walked through.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>Here, 20% of the material feedstock is textile waste. [XX on the makeup, where it is sourced, etc.]  This, combined with the 80% wood-derived dissolving pulp — we had just traced through the mill next door — would together create a first-of-its-kind, blended hybrid pulp, sold to a corporate customer, i.e, global fibre producers, that is used to make next season's fashion fabrics. An industry case study of what is possible and available now at scale. \u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>What sets OnceMore® apart is its patented chemical recycling process, specifically engineered for poly-cotton blends. The process separates the polyester from the cotton: the cotton is harvested for cellulose, while the extracted polyester is incinerated in the mill's recovery boilers to generate the energy that powers the entire operation. Waste, feeding the process that eliminates it.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>The resulting pulp is what the industry calls a drop-in material — meaning a brand or manufacturer can feed it directly into an existing production system without the need to adjust settings, formulas, or delay processing speed. Win, win, win! \u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>The facility currently produces 6,000 tonnes of pulp annually, with a target to scale to 60,000 tonnes. All that's needed now is the demand to match the ambition.\u003C/span>\u003C/p>",{"id":625,"_modelApiKey":584,"__typename":585,"cTitle":428,"cBorders":531,"cImages":626},"Y-YWP-iTSaOHw-S93DQmOg",[627,640,650],{"id":628,"cTitle":428,"cImg":629,"cIsMono":531},"DF5bgS0DTomCp3JCjIyLtg",{"id":630,"alt":631,"title":321,"focalPoint":632,"width":419,"height":635,"responsiveImage":636,"blurUpThumb":637,"url":638,"mimeType":441,"format":442,"filename":639},"VVh2ljybRu6ZtJdMZtbSIg","A bird's eye view of the Sodra Once More pulp mill",{"x":633,"y":634},0.26,0.42,290,{"base64":637},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEgoRGB4PDQ0NDhEOFg0YFxUZGCITFhUdHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OEA0NHC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHBAAAQUBAQEAAAAAAAAAAAAAAwABAgURBDIh/8QAFgEBAQEAAAAAAAAAAAAAAAAAAgMB/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECEwP/2gAMAwEAAhEDEQA/AFOO0eL6qB7MhRtixgeqUY6nA2ZGbMUq6sUwiybu6IQ+MhTDWU3H5Qs0Y80f/9k=","https://www.datocms-assets.com/132613/1783011566-sodramill_birdseyeview.png","sodramill_birdseyeview.png",{"id":641,"cTitle":428,"cImg":642,"cIsMono":531},"c7Hm6548Rry3Kxrqg-wojA",{"id":643,"alt":644,"title":321,"focalPoint":645,"width":419,"height":420,"responsiveImage":646,"blurUpThumb":647,"url":648,"mimeType":424,"format":425,"filename":649},"KYCqsGPVQuelAqX4kVcFEw","Tour goers view a bale of recycled materials",{"x":435,"y":435},{"base64":647},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEQgXChMQDhMUFQwODRENDREYFx8ZGBYTFhYdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHRAQHDUdFhwvLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABEAGAMBIgACEQEDEQH/xAAZAAEBAAMBAAAAAAAAAAAAAAAABAMFBgH/xAAhEAACAgECBwAAAAAAAAAAAAAABAECEQMFEhMUMTQ1cf/EABcBAQEBAQAAAAAAAAAAAAAAAAMABQL/xAAZEQEAAgMAAAAAAAAAAAAAAAAAAgMBEhP/2gAMAwEAAhEDEQA/AOFleap4K9uQvZfiM+upeiM2wNudmi80CnXNbqektyMHpj1XLxo5BziE10WO+tk0CnafoBo2Cyt1vHAASf/Z","https://www.datocms-assets.com/132613/1783011504-pulpmilltour_2026.jpg","pulpmilltour_2026.jpg",{"id":651,"cTitle":428,"cImg":652,"cIsMono":531},"dglJyaEGSO2dRDTPIL37oA",{"id":414,"alt":415,"title":321,"focalPoint":653,"width":419,"height":420,"responsiveImage":654,"blurUpThumb":422,"url":423,"mimeType":424,"format":425,"filename":426},{"x":417,"y":418},{"base64":422},{"__typename":578,"_modelApiKey":579,"id":656,"cSurtitle":428,"cText":657,"cLink":321,"cModal":321,"cAddAnchor":531,"cAnchorLabel":428,"cAnchorSlug":428},"VxuJweL4RQCd5dVe4zJVGw","\u003Ch3 dir=\"ltr\">\u003Cspan>What would have been destined for landfill waits for its next purpose\u003C/span>\u003C/h3>\n\u003Cp dir=\"ltr\">\u003Cspan>Following the Mörrum mill tour, I was invited to visit the facility where textile waste bales are stored before making their way to the OnceMore® production line. Inside a massive open-air warehouse at the Karlshamn port, seemingly endless bales of tightly packed white cotton and multicoloured poly-cotton blend waste — each the size of a Mini Cooper — were stacked high and wide as far as I could see.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>It was here that the stakes of brand demand became tangible. Without new OnceMore® pulp orders, these materials — diverted from landfill or incineration, but not yet transformed — simply wait. The technology exists. The feedstock is here. What moves it forward is demand.\u003C/span>\u003C/p>",{"id":659,"_modelApiKey":584,"__typename":585,"cTitle":428,"cBorders":531,"cImages":660},"ZcgVqlHZQU-rpYYteEv8Zw",[661,671,681],{"id":662,"cTitle":428,"cImg":663,"cIsMono":531},"PHnPexW6SYaLLHVOCHLV8Q",{"id":664,"alt":665,"title":321,"focalPoint":666,"width":419,"height":420,"responsiveImage":667,"blurUpThumb":668,"url":669,"mimeType":424,"format":425,"filename":670},"NgeICSaKTqaHDNr--2JFeg","Miki Tokashiki visits the Sodra Once More pulp mill",{"x":435,"y":435},{"base64":668},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChIVDhgaFQ0VDhQOFgoQFx8dGCIVFhUdHysjJh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHRAOFS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABEAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAABgcF/8QAHxAAAgIBBAMAAAAAAAAAAAAAAAECBAUDMTNBITRx/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwIB/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAEDAhH/2gAMAwEAAhEDEQA/AJBvRlk4eezR6LhDHxaktjKJJq7GUX2WFa3ZdRRi3sRajJwkV+OsylrNRYJzDa15a78MBKovEQa9tFjjuBfADLA4O7h+YAAoU//Z","https://www.datocms-assets.com/132613/1783011804-mikitokashiki_canopy_2026.jpg","mikitokashiki_canopy_2026.jpg",{"id":672,"cTitle":428,"cImg":673,"cIsMono":531},"JqWnvbPdS6yFQl4dG4Vspw",{"id":674,"alt":675,"title":321,"focalPoint":676,"width":420,"height":419,"responsiveImage":677,"blurUpThumb":678,"url":679,"mimeType":424,"format":425,"filename":680},"MHM6slYsT_qqscyIjwWVGg","Visitors are given a tour of the exterior of the facilities",{"x":435,"y":435},{"base64":678},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQFRcNDhUVHQ4NGB0dGBYVFhUmHyslHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQ0QHC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAEAMBIgACEQEDEQH/xAAYAAEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EAB0QAAIDAAIDAAAAAAAAAAAAAAEDAAIEERIFEyH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEAv/EABoRAAICAwAAAAAAAAAAAAAAAAACAQMEEUL/2gAMAwEAAhEDEQA/ANPpS2Mi0g8TiwWafZYCcI8mh2c1PyVkKqxxNL8SqsyYDvTthnyJss9YyoK3ngxEIiwL6P/Z","https://www.datocms-assets.com/132613/1783011813-pulpmill_tour_2026.jpg","pulpmill_tour_2026.jpg",{"id":682,"cTitle":428,"cImg":683,"cIsMono":531},"GxzpombkQE-QOENI9mevMQ",{"id":684,"alt":685,"title":321,"focalPoint":686,"width":419,"height":420,"responsiveImage":687,"blurUpThumb":688,"url":689,"mimeType":424,"format":425,"filename":690},"FktxDkAbSWuhhH21pYSTKQ","A close up image displays the Once More logo",{"x":435,"y":435},{"base64":688},"data:image/jpeg;base64,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","https://www.datocms-assets.com/132613/1783011820-sodraoncemore_logozoom_2026.jpg","sodraoncemore_logozoom_2026.jpg",{"__typename":578,"_modelApiKey":579,"id":692,"cSurtitle":428,"cText":693,"cLink":321,"cModal":321,"cAddAnchor":531,"cAnchorLabel":428,"cAnchorSlug":428},"bS71GcprQGqs2A1f4eo7Kw","\u003Ch3 dir=\"ltr\">\u003Cspan>Why scaling is crucial \u003C/span>\u003C/h3>\n\u003Cp dir=\"ltr\">\u003Cspan>The fashion industry is among the largest drivers of pressure on the world's Ancient and Endangered Forest ecosystems. Biodiversity-rich lands are being logged at an unprecedented rate to meet demand for the cellulose fibres. At the same time, the textile waste problem is accelerating — blended fabrics that most recycling infrastructure can't process, accumulating faster than the industry has solutions. These aren't separate crises. They're the same system under pressure from both ends.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>Next Generation Solutions like OnceMore®’s dissolving pulp continue to emerge behind factory doors and research labs — but simply put: innovations don't scale on their own. They scale when the people who source materials understand them well enough to demand them, and when the business case is concrete enough to act on. That gap between 'technically possible' and 'commercially adopted' is exactly where Canopy works — helping to educate, advise, and accelerate uptake to build brand demand, all while future-proofing an industry.\u003C/span>\u003C/p>",{"id":695,"_modelApiKey":584,"__typename":585,"cTitle":428,"cBorders":531,"cImages":696},"CsuoDC4iRyyoHVj4xgnjug",[697,707,717],{"id":698,"cTitle":428,"cImg":699,"cIsMono":531},"Lx-ppGaeTi69SE0FEDXQsg",{"id":700,"alt":701,"title":321,"focalPoint":702,"width":419,"height":420,"responsiveImage":703,"blurUpThumb":704,"url":705,"mimeType":424,"format":425,"filename":706},"L5Geu3h9SpCBJ704rNAMUQ","A visitors holds up a sample of a recycled material",{"x":435,"y":435},{"base64":704},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgVFQoLDhgQDRUVDhUVFg0OFxYeGBYVFhYaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHC8cFiUvLy8vLy8vLy8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABEAGAMBIgACEQEDEQH/xAAZAAEAAwEBAAAAAAAAAAAAAAAABAUGAwL/xAAgEAACAQMEAwAAAAAAAAAAAAAAAwECBAUSFDRxETEz/8QAFwEBAAMAAAAAAAAAAAAAAAAAAgMEBf/EABkRAAIDAQAAAAAAAAAAAAAAAAABAgMxIf/aAAwDAQACEQMRAD8AmZOp8K8SVTEt201ErMVXu3mrT6KJd/dtXKpgy6o2IUTutTH0zAPSpuLdeqYBI5WAb6arM8KejI2v2nsAtQwSLK648AAD0jen/9k=","https://www.datocms-assets.com/132613/1783012042-next_gen_materials.jpg","next_gen_materials.jpg",{"id":708,"cTitle":428,"cImg":709,"cIsMono":531},"NxJWxdY1THem8OvSmJzbPA",{"id":710,"alt":711,"title":321,"focalPoint":712,"width":419,"height":420,"responsiveImage":713,"blurUpThumb":714,"url":715,"mimeType":424,"format":425,"filename":716},"YMNqBQMTTCKwoXqOmhUenA","A viewer looks at fashion garments made of recycled next gen materials",{"x":435,"y":435},{"base64":714},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChYLDhgQGg0VDhYNEhUNFx8dGBYVFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFRANFi8dIh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABEAGAMBIgACEQEDEQH/xAAYAAEBAAMAAAAAAAAAAAAAAAAABwIFBv/EACIQAAICAgEDBQAAAAAAAAAAAAABAgMEBREGM3ESEyE0Qf/EABYBAAMAAAAAAAAAAAAAAAAAAAECBP/EABgRAQEAAwAAAAAAAAAAAAAAAAATARES/9oADAMBAAIRAxEAPwCf9PulZKSZRNdaqmmiX6qVeNnR5l+lM091N/oXIs9j2y2uLPPl8IG8v9rHinwgCJ6ITV96Pko/TXcgAU4T5dRtO1EADi//2Q==","https://www.datocms-assets.com/132613/1783012049-nextgen_textiles.jpg","nextgen_textiles.jpg",{"id":718,"cTitle":428,"cImg":719,"cIsMono":531},"FQcxTsMmR-q2tqT2wNTWNA",{"id":720,"alt":721,"title":321,"focalPoint":722,"width":419,"height":420,"responsiveImage":723,"blurUpThumb":724,"url":725,"mimeType":424,"format":425,"filename":726},"KOdF7IvMSa-prsKLv8NB4g","A close up view of a recycled textile by the Avavav brand",{"x":435,"y":435},{"base64":724},"data:image/jpeg;base64,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","https://www.datocms-assets.com/132613/1783012054-nextgen_textiles_2026.jpg","nextgen_textiles_2026.jpg",{"__typename":578,"_modelApiKey":579,"id":728,"cSurtitle":428,"cText":729,"cLink":321,"cModal":321,"cAddAnchor":531,"cAnchorLabel":428,"cAnchorSlug":428},"TVbyVLGNRyKLaBfi0aLIyw","\u003Ch3 dir=\"ltr\">\u003Cspan>Next Gen Solutions are here\u003C/span>\u003C/h3>\n\u003Cp dir=\"ltr\">\u003Cspan>For many brands, regulatory compliance is no longer a distant risk — it is an immediate operational reality. The EU's incoming restrictions on textile waste going to landfill, the European Union Deforestation Regulation (EUDR), and mounting pressure to demonstrate measurable circularity are reshaping procurement priorities faster than most sourcing strategies have caught up with.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>Next Gen Solutions like OnceMore® process utilizing textile-to-textile (T2T) recycled pulp takes much of the guesswork out of that equation. By integrating recycled textile feedstock into dissolving pulp production, brands can advance circularity goals, stay on the right side of deforestation regulation, and reduce dependence on virgin forest fibre — all through a single drop-in solution.\u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>The regulatory tailwind is only part of the whole story. The shift toward circular textile systems is also generating new economic activity, which means sorting facilities, collection infrastructure, and the skilled roles that come with them. The industry being built around textile waste recovery is an emerging value chain — and the brands that move early are best positioned to shape it.\u003C/span>\u003C/p>",{"id":731,"_modelApiKey":584,"__typename":585,"cTitle":428,"cBorders":531,"cImages":732},"W5L6tQLzTJuchm_B550VbQ",[733,744,754],{"id":734,"cTitle":428,"cImg":735,"cIsMono":531},"azsVBSEdQ5KGMyUGpBY8CA",{"id":736,"alt":737,"title":321,"focalPoint":738,"width":739,"height":419,"responsiveImage":740,"blurUpThumb":741,"url":742,"mimeType":424,"format":425,"filename":743},"JWogVpZbQaqy7IL4cuGXjg","Four jars are featured with different pulp samples",{"x":435,"y":435},384,{"base64":741},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEAgLDQ4NERgWDRINDykNFg4YFx8ZGBYfIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFhAQHC8dFhwvLy8vLy81NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAEgMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAABQEDBAb/xAAhEAACAQMDBQAAAAAAAAAAAAAAAQMCBRIEESITFSEjMv/EABcBAQADAAAAAAAAAAAAAAAAAAMBAgT/xAAYEQEBAQEBAAAAAAAAAAAAAAABAAISEf/aAAwDAQACEQMRAD8AXV3jXyL5ZYrjcFA3gzbFTTjvgjTVqIqdO1ggtmZhRuZd2uO74MgZueLd+tAFyS9sx03KF+CFD1E0AGN3qVye1XbUAAV7aeS//9k=","https://www.datocms-assets.com/132613/1783012140-nextgenfibers_2026.jpg","nextgenfibers_2026.jpg",{"id":745,"cTitle":428,"cImg":746,"cIsMono":531},"UDIytQ8iSj6RvdtswVw9UA",{"id":747,"alt":748,"title":321,"focalPoint":749,"width":739,"height":419,"responsiveImage":750,"blurUpThumb":751,"url":752,"mimeType":424,"format":425,"filename":753},"Pv7bWYXVR2-0wDwDSBsiAQ","A viewer holds a next gen pulp sample",{"x":435,"y":435},{"base64":751},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLDQ8SDhgNDQ0NDhcVDREYFx8ZGBYVFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0PHC8cFh0vLy8vLy81Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAEgMBIgACEQEDEQH/xAAZAAEBAAMBAAAAAAAAAAAAAAAEAAEDBQL/xAAfEAACAQQCAwAAAAAAAAAAAAAAAQMCBAUREiETFTL/xAAWAQEBAQAAAAAAAAAAAAAAAAAEAwL/xAAaEQACAgMAAAAAAAAAAAAAAAAAAQISAxET/9oADAMBAAIRAxEAPwAtjcXksXyxlM1zFQ+SGYbxqjtIZexUSQvgkB7NyEvHo4DyUuzB6djXtkW6sxRA8dkZHH0xyyUqT2yInCKsWyM1eyrMkQuqDbZ//9k=","https://www.datocms-assets.com/132613/1783012148-nextgen_sample_2026.jpg","nextgen_sample_2026.jpg",{"id":755,"cTitle":428,"cImg":756,"cIsMono":531},"GzgCpUM_TIioL2BoDvgqEg",{"id":757,"alt":758,"title":321,"focalPoint":759,"width":419,"height":760,"responsiveImage":761,"blurUpThumb":762,"url":763,"mimeType":424,"format":425,"filename":764},"H_zObKr0SNG4osjwQep8_w","A view of a large wall of recycled textiles waiting to be processed into pulp",{"x":435,"y":435},284,{"base64":762},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoSDhgWDhANGRELGg4OFx0ZGCIVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHC8dFigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQADBv/EAB8QAAICAQQDAAAAAAAAAAAAAAEEAAIDERQhUQUSE//EABcBAAMBAAAAAAAAAAAAAAAAAAEDBAD/xAAYEQADAQEAAAAAAAAAAAAAAAAAAREDAv/aAAwDAQACEQMRAD8AyopdtkEiOtn819R1CX0MSZ9qCVrZjloQZP1pR0AE1rZmSNJI08bUVbPEkKaMf//Z","https://www.datocms-assets.com/132613/1783012156-recycledfibres_bale_2026.jpg","recycledfibres_bale_2026.jpg",{"__typename":578,"_modelApiKey":579,"id":766,"cSurtitle":428,"cText":767,"cLink":768,"cModal":321,"cAddAnchor":531,"cAnchorLabel":428,"cAnchorSlug":428},"T3OC2aHkSEWw7iV6SNXa2w","\u003Ch3 dir=\"ltr\">\u003Cspan>Partnership is crucial \u003C/span>\u003C/h3>\n\u003Cp dir=\"ltr\">\u003Cspan>Experiential opportunities like this are a reminder of why partnerships matter. Södra and the OnceMore® team didn't just open their facility doors — they opened the full value chain, from forest and storage facility floors to finished product, and invited the industry to ask the hard questions, see, touch, feel, and smell the innovation firsthand. \u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>For Canopy, that kind of transparency is the foundation on which everything else is built. The solutions the fashion industry needs are no longer waiting to be invented. They're running, they're scaling, and they're ready. What comes next is the market signal investment of hope for the industry to choose to do things differently, more circularly, for the health of our planet. \u003C/span>\u003C/p>\n\u003Cp dir=\"ltr\">\u003Cspan>Are you ready to learn more about how Next Gen Solutions like OnceMore® can future-proof your sourcing strategy? Join the movement.\u003C/span>\u003C/p>",{"__typename":19,"id":769,"_firstPublishedAt":409,"cLabel":770,"cLink":771},"NhUZrzFZQBu8CMZnUqpBug","Become a NextGen Partner",{"__typename":772,"id":773,"cKeyname":774,"cTitle":770,"cValidation":775,"cDescription":776},"CFormRecord","RVKbWMH9QneEOvfhIs_-zA","key-nextgen","\u003Cp>Thank you for reaching out to Canopy! We’re excited to connect and explore ways to work together. A member of our team will be in touch with you soon. Warm regards, The Canopy Team.\u003C/p>","Let's work together",{"id":778,"_modelApiKey":584,"__typename":585,"cTitle":428,"cBorders":531,"cImages":779},"MyoWPBV3SsKIIBlsLkVUCQ",[780,791,801],{"id":781,"cTitle":428,"cImg":782,"cIsMono":531},"Bm9K_yLCQmaOXuzizevRTQ",{"id":783,"alt":784,"title":428,"focalPoint":785,"width":786,"height":419,"responsiveImage":787,"blurUpThumb":788,"url":789,"mimeType":424,"format":425,"filename":790},"V6OeHet3QM2F39fUlUrY1Q","Sodra Once More Next Gen Tag",{"x":435,"y":435},496,{"base64":788},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEBIRDhULDhgQDQ8NDhENDQ4OFxMZGCIVIiEaHysjGh0oKRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDw0OHA0NHS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAFwMBIgACEQEDEQH/xAAaAAACAgMAAAAAAAAAAAAAAAAABQIGAQME/8QAHhAAAgMBAAIDAAAAAAAAAAAAAAIBAwRhEiEFERP/xAAWAQEBAQAAAAAAAAAAAAAAAAABAwT/xAAYEQEBAQEBAAAAAAAAAAAAAAAAATFBIf/aAAwDAQACEQMRAD8Af6bPrVEE77GXxkR7NVq/ILHR9Nc25FbhPobao/dIMnJRY9XoC8ngV3dLNuWejuvRYuZY4AEJpSq839gAGqYH/9k=","https://www.datocms-assets.com/132613/1783013157-sodra_nextgen-tag_2026.jpg","sodra_nextgen-tag_2026.jpg",{"id":792,"cTitle":428,"cImg":793,"cIsMono":531},"SgfMkl1ETTSiun8S1sP4xw",{"id":794,"alt":795,"title":321,"focalPoint":796,"width":739,"height":419,"responsiveImage":797,"blurUpThumb":798,"url":799,"mimeType":424,"format":425,"filename":800},"GnfRcx-AQU-3g0ETl1NFng","A table displayes several pulp variations of different sizes and textures",{"x":435,"y":435},{"base64":798},"data:image/jpeg;base64,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","https://www.datocms-assets.com/132613/1783013169-next-gen-pulp-samples_2026.jpg","next-gen-pulp-samples_2026.jpg",{"id":802,"cTitle":428,"cImg":803,"cIsMono":531},"LSrLVI5zQUm_ZAjj2--ELQ",{"id":804,"alt":805,"title":321,"focalPoint":806,"width":419,"height":420,"responsiveImage":807,"blurUpThumb":808,"url":809,"mimeType":424,"format":425,"filename":810},"ABEDVBtjR9CIb_2f6O1MzA","A Sodra employee presents about circular economies and no waste fashion",{"x":435,"y":435},{"base64":808},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEwoWDiAUFg0NDhkVFRUVFx8dHRYVFhUdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwNEjUoFhw1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABEAGAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAAABgUE/8QAIhAAAgEDAwUBAAAAAAAAAAAAAAECAwQFEUFxFSExMjUS/8QAFwEAAwEAAAAAAAAAAAAAAAAAAQIDAP/EABgRAAIDAAAAAAAAAAAAAAAAAAABAhEx/9oADAMBAAIRAxEAPwDZvbezc3qyanj7J5HVSXk2crdWjUnGexE9VowyujqdtRJJ2MWUqdGmkogzVnLGKX7mgVUXQDjvvSXBCVvqvkAz0x3V9gAXjgD/2Q==","https://www.datocms-assets.com/132613/1783013200-sodra-presentation_2026.jpg","sodra-presentation_2026.jpg",1783023740494]