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Opportunity","packaging-resilience",{"id":465,"alt":329,"title":329,"focalPoint":466,"width":467,"height":468,"responsiveImage":469,"blurUpThumb":470,"url":471,"mimeType":437,"format":438,"filename":472},"NVDh-LotQq2QO24PgAxQyA",{"x":431,"y":431},1920,1080,{"base64":470},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLDREVDhgQFQ8NFhENDg0MFxUdGCITFiEmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OHBANHDscFigvLy8vLy87Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABgcF/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQACAwUEEUFRYTH/xAAWAQEBAQAAAAAAAAAAAAAAAAADAgD/xAAbEQABBQEBAAAAAAAAAAAAAAABAAMFBhExAv/aAAwDAQACEQMRAD8AQKeMzWjR6qPjQPgc0gcJJo42stm67VFjIMjBpUHbDnVvLUUQl26zZopviFp3uJGSDpCMv2PURYiNX//Z","https://www.datocms-assets.com/132613/1791213683-eugenia-beiersdorf-connect_2026-10-09.png","eugenia-beiersdorf-connect_2026-10-09.png",{"id":474,"__typename":422,"_modelApiKey":423,"_firstPublishedAt":475,"_updatedAt":476,"cTitle":477,"cSlug":478,"cThumb":479,"cMediaType":440,"cReadTime":441,"cAuthor":329},"EtIAZ84cTpa7xZ5trsZUUw","2026-09-23T14:22:41+01:00","2026-09-23T14:52:05+01:00","Canopy Joins New Climate Pledge Fashion Coalition as Strategic Partner to Help Scale Next Gen Fibres","canopy-joins-new-climate-pledge-fashion-coalition-as-strategic-partner-to-help-sc",{"id":480,"alt":481,"title":329,"focalPoint":482,"width":483,"height":484,"responsiveImage":485,"blurUpThumb":486,"url":487,"mimeType":455,"format":456,"filename":488},"AzcyfBPMRc-Yq-RwjWSvoA","Recycled textile bale",{"x":431,"y":431},5625,3750,{"base64":486},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFQoLDh0VFRQVGhUVDRUOFxUZGBYfFhUdHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDgsOFQ0KFS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABAAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAEAAUG/8QAHRAAAQUAAwEAAAAAAAAAAAAAAQACAwQRBRMhEv/EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAECEv/aAAwDAQACEQMRAD8AyfE1bNet6EkTzh2EJlUS9fziYKWMD3BJugqZKe/PIyvpCidycTDWzFEdUWZP/9k=","https://www.datocms-assets.com/132613/1789599308-recycledtextilebale2_cmyk.jpeg","recycledtextilebale2_cmyk.jpeg",{"id":490,"__typename":422,"_modelApiKey":423,"_firstPublishedAt":491,"_updatedAt":492,"cTitle":493,"cSlug":494,"cThumb":495,"cMediaType":440,"cReadTime":441,"cAuthor":505},"Pk9ckTRsSTSqwJR9E-LmJA","2026-09-22T14:22:46+01:00","2026-09-22T14:31:04+01:00","Canopy's Hot Button Progress Report 2026 Highlights Both Growth and Urgency for Next Generation Fibres","canopys-hot-button-progress-report-2026-highlights-both-growth-and-urgency-for-ne",{"id":496,"alt":329,"title":329,"focalPoint":497,"width":498,"height":499,"responsiveImage":500,"blurUpThumb":501,"url":502,"mimeType":455,"format":503,"filename":504},"QvCaN3fIRiakMxG7n4KkEA",{"x":431,"y":431},1200,628,{"base64":501},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgVDhkVDhUVHR0RFxUaHSITFhUmHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdIigvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAABAgQFAP/EAB4QAAEEAgMBAAAAAAAAAAAAAAEAAgMEBSEGEUEU/8QAFwEAAwEAAAAAAAAAAAAAAAAAAwQFAv/EABsRAAIBBQAAAAAAAAAAAAAAAAECABESE0FR/9oADAMBAAIRAxEAPwBslWa3LhhXGr811r1Vypgi5IwN1tNkB0GH3pEFTJLhF1JrsItSjaKzZ7UjJtFFatMXzJyf/9k=","https://www.datocms-assets.com/132613/1790004426-hot-button-progress-2026-1.jpg","jpg","hot-button-progress-2026-1.jpg",{"cFirstname":506,"cLastname":507,"cImage":508},"Laura","Repas",{"id":509,"alt":329,"title":329,"focalPoint":510,"width":511,"height":512,"responsiveImage":513,"blurUpThumb":514,"url":515,"mimeType":455,"format":503,"filename":516},"YYQbNZBWRVW-l7zG0GMFzw",{"x":431,"y":431},900,1174,{"base64":514},"data:image/jpeg;base64,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","https://www.datocms-assets.com/132613/1725573442-laura_repas.jpg","laura_repas.jpg",{"page":518},{"id":443,"__typename":422,"_modelApiKey":423,"cSlug":446,"cSeo":519,"_firstPublishedAt":424,"_updatedAt":444,"cTitle":445,"cTopic":524,"cCampaign":533,"cType":537,"cAuthor":329,"cMediaContact":541,"cHeroImg":573,"cThumb":576,"cPageBuilder":579,"cRelated":640},{"title":520,"description":521,"image":522,"twitterCard":329,"noIndex":523},"Hot Button enters its next decade with updated criteria","The new criteria put greater emphasis on scaling Next Gen fibres, improving transparency and strengthening forest protection.",{"url":454},false,[525,529],{"id":526,"cSlug":527,"cName":528},"eoqfkjyrSKe0ovfwrdX1yw","textile-industry","Textile Industry",{"id":530,"cSlug":531,"cName":532},"a6IDxaqERNegaGga_oMkyg","next-gen","Next Gen",[534],{"id":535,"cSlug":536,"cName":120},"f_118_XpS9OTQzAtNFMDLQ","canopy-style",{"id":538,"cSlug":539,"cName":540},"bPpzLeXZTsOJDgFcMJzD8g","blog-article","Blog article",{"id":542,"_modelApiKey":543,"__typename":544,"cFirstname":506,"cLastname":507,"cSlug":545,"cJobTitle":546,"cEmail":547,"cPhone":441,"cEmailMedia":547,"cPhoneMedia":548,"cOriginalId":549,"cImage":550,"cBioLong":553,"cSocialMediaLinkedin":441,"cSocialMediaX":441,"cSocialMediaInstagram":441,"cCategory":554,"cTeam":558,"cAlteregoName":562,"cAlteregoImg":563,"cAlteregoText":572},"RkUdcAL8RAaXOV_HujmwYQ","c_resource_person","CResourcePersonRecord","laura-repas","Senior Communications and Editorial Specialist","communications@canopyplanet.org","+1 416 729-7484",2032,{"id":509,"alt":329,"title":329,"focalPoint":551,"width":511,"height":512,"responsiveImage":552,"blurUpThumb":514,"url":515,"mimeType":455,"format":503,"filename":516},{"x":431,"y":431},{"base64":514},"\u003Cp>\u003Cspan data-sheets-root=\"1\">Prior to working at Canopy, Laura worked in book publishing for nearly 18 years; briefly at Macmillan Canada, at General Publishing, and most recently as Publicity Director at House of Anansi Press. Laura has a BA in Theatre from York University, and studied Book and Magazine Publishing at Centennial College.\u003Cbr>\u003Cbr>\u003Cstrong>More about me\u003C/strong>\u003Cbr>\u003Cbr>My career so far has been in book publishing, first very briefly with McMillan Canada, then General Publishing, and most recently as Publicity Director at House of Anansi. Over the years I had the pleasure of working with authors like Will Self, Lisa Moore, Margaret Atwood, Ronald Wright, Stephen Lewis, Wade Davis, A.L. Kennedy, Simon Armitage, Rawi Hage, Kathleen Winter, Lawrence Hill, and Deborah Ellis, to name just a few.\u003Cbr>\u003Cbr>\u003Cstrong>Why forests are important to me\u003C/strong>\u003Cbr>\u003Cbr>Forests are important to me personally as places of respite, and of admirable beauty. I respect their important role in our greater ecosystem, and see them as a living connection to our past. As a life-long city-dweller, I have a bit of an obsession with green space and I value it immensely, and I feel fortunate that I live in a neighbourhood in Toronto where I am surrounded by trees.\u003Cbr>\u003Cbr>\u003Cstrong>Why Canopy\u003C/strong>\u003Cbr>\u003Cbr>I love the idea of having a job that I can feel good about, that puts me on the side of trying to do good in the world. And I deeply admire ingenuity, which Canopy demonstrates with their solutions-based, positive approach to preserving ancient forests.\u003Cbr>\u003Cbr>\u003Cstrong>Ask me about\u003C/strong>\u003Cbr>\u003Cbr>Books, movies, UK television shows, comics, or funny things my son says to me. I love stories. It is possible that I’m obsessed with stories.\u003Cbr>\u003Cbr>\u003Cstrong>What ruffles my feathers\u003C/strong>\u003Cbr>\u003Cbr>Short-sightedness. Being confronted with short-sightedness on any front confounds and upsets me, and the notion of action that will cause catastrophic harm in the long run being sold as opportunity or solution — well, my blood pressure is going up even as I type this.\u003Cbr>\u003Cbr>\u003C/span>\u003C/p>",{"id":555,"cName":556,"cSlug":557},"csD4vUkdQlOy2alnL2Md-Q","Our Teams","our-teams",{"id":559,"cName":560,"cSlug":561},"FuywB1U1RtOQPW0MXOLzcA","Impact Communications Team","comms","Rabbit",{"id":564,"alt":329,"title":329,"focalPoint":565,"width":566,"height":567,"responsiveImage":568,"blurUpThumb":569,"url":570,"mimeType":455,"format":456,"filename":571},"UE5XzfPCQUSIKLPdB4KG8Q",{"x":431,"y":431},2000,975,{"base64":569},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChAODhoaDg0NDhUNDQ0YFxgZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwQHC8cFhw7NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAwAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQACB//EAB0QAAICAgMBAAAAAAAAAAAAAAACAwQBESFBUQX/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQB/8QAGREAAgMBAAAAAAAAAAAAAAAAAhEAAzEB/9oADAMBAAIRAxEAPwDPaduVehzF9KfEWhNVCndsLxkmt4LyHW1KXbtlm3ggLPK3pBgiCyZ1uf/Z","https://www.datocms-assets.com/132613/1725573470-laura_repas_rabbit.jpeg","laura_repas_rabbit.jpeg","\u003Cp>\u003Cspan data-sheets-root=\"1\">Like a rabbit, I am hoppy, like to dance, I’m a little nervous, always on the move, and enjoy vegetables. I am curious, I have big ears, and it’s good luck if you say my name three times on the first day of the month.\u003C/span>\u003C/p>",{"id":448,"alt":329,"title":329,"focalPoint":574,"width":450,"height":451,"responsiveImage":575,"blurUpThumb":453,"url":454,"mimeType":455,"format":456,"filename":457},{"x":431,"y":431},{"base64":453},{"id":448,"alt":329,"title":329,"focalPoint":577,"width":450,"height":451,"responsiveImage":578,"blurUpThumb":453,"url":454,"mimeType":455,"format":456,"filename":457},{"x":431,"y":431},{"base64":453},{"id":580,"__typename":581,"cContent":582},"IHVA-miuS6ua0-zMTYWlBg","CPageBuilderNewsRecord",[583,588,613,616],{"__typename":584,"_modelApiKey":585,"id":586,"cSurtitle":441,"cText":587,"cIsTextCentered":523,"cLink":329,"cModal":329,"cAddAnchor":523,"cAnchorLabel":441,"cAnchorSlug":441},"CBlockTextEditorRecord","c_block_text_editor","R1hIkDQeQwGR-8SkWQCqVA","\u003Cp dir=\"ltr\">The past decade of the \u003Cstrong>\u003Ca href=\"https://canopyplanet.org/tools-and-resources/hot-button-report\">Hot Button Report\u003C/a>\u003C/strong> has helped fashion brands understand the forest impacts of man-made cellulosic fibres (MMCFs) and use their purchasing power to drive change. Now, as the industry enters a new phase of transformation, Canopy has updated the criteria that will raise the bar for the industry’s annual assessment. \u003C/p>\n\u003Cp dir=\"ltr\">The new criteria put greater emphasis on scaling Next Gen fibres, improving transparency and strengthening forest protection with landscape-level conservation, while continuing to recognise the importance of responsible sourcing.\u003C/p>",{"id":589,"_modelApiKey":590,"__typename":591,"cLeftColumn":592,"cRightColumn":599,"cModal":329},"MdTkYzTOQWm69LpPNQPIBw","c_block_content_complex","CBlockContentComplexRecord",{"id":593,"__typename":594,"cPretitle":441,"cImg":329,"cIsImgDiagonal":595,"cTitle":596,"cTitleSize":597,"cText":598,"cLink":329,"cContactCard":329},"BCavm4i3QQenqGvOmPPYAA","CFragmentContentComplexColumnRecord",true,"\u003Cp>A new phase for Hot Button\u003C/p>","h5","\u003Cp dir=\"ltr\">When Canopy launched the Hot Button Report in 2016, the industry was only beginning to grapple with the forest sourcing risks associated with viscose and other MMCFs such as rayon, lyocell, and acetate. There were no commercial Next Gen MMCFs on the market.\u003C/p>\n\u003Cp dir=\"ltr\">Ten years later, forest risk and the \u003Ca href=\"https://canopyplanet.org/news/seeing-the-forest-for-the-trees\">business case\u003C/a> for forest protection are better understood across textile supply chains. More responsible sourcing practices are in place, and Next Gen Solutions, including fibres made from recycled textiles, are moving from innovation towards commercial scale.\u003C/p>",{"id":600,"__typename":594,"cPretitle":441,"cImg":601,"cIsImgDiagonal":595,"cTitle":441,"cTitleSize":612,"cText":441,"cLink":329,"cContactCard":329},"dT3wBo0RTNO3kKlZ05elbw",{"id":602,"alt":329,"title":329,"width":603,"height":604,"url":605,"mimeType":455,"format":503,"filename":606,"size":607,"video":329,"customData":608,"focalPoint":609,"responsiveImage":610,"blurUpThumb":611},"ZUp9uDr7TP6mI3Gtw5WNlw",1667,2500,"https://www.datocms-assets.com/132613/1791929710-creditcirculose_donka-006-webb.jpg","creditcirculose_donka-006-webb.jpg",3850629,{},{"x":431,"y":431},{"base64":611},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChIWDhgNDg4NDhYOFg0YFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABgAEAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUD/8QAGxAAAgMBAQEAAAAAAAAAAAAAAQMAAgQRBRL/xAAWAQADAAAAAAAAAAAAAAAAAAAAAgP/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwB/MlqXdMX0IZr18rN3a7uJKxI+b1NCPRIsJUqmiwzWP0JBfvVb0zwQhAP/2Q==","h3",{"__typename":584,"_modelApiKey":585,"id":614,"cSurtitle":441,"cText":615,"cIsTextCentered":523,"cLink":329,"cModal":329,"cAddAnchor":523,"cAnchorLabel":441,"cAnchorSlug":441},"d40s9HcXRTyvGGfpKn2EPw","\u003Cp dir=\"ltr\">The next challenge is to accelerate that progress. The updated Hot Button criteria reflect where the industry needs to go next: towards a more circular and resilient fibre system that scales Next Gen Solutions while keeping forests standing.\u003C/p>\n\u003Ch4 dir=\"ltr\">\u003Cstrong>What’s changing\u003C/strong>\u003C/h4>\n\u003Cp dir=\"ltr\">The new framework reduces the number of criteria from seven to five and introduces clearer goals and expectations for producers. Targets are now defined in both volumes and percentages, with expectations tailored to the different capabilities of small, medium, and large producers.\u003C/p>\n\u003Cp dir=\"ltr\">The updated criteria also place greater weight on \u003Ca href=\"https://canopyplanet.org/next-generation-solutions\">Next Gen Solutions\u003C/a>, rewarding producers that are taking meaningful steps to scale lower-impact alternatives to conventional forest-based fibres.\u003C/p>\n\u003Cp dir=\"ltr\">The rating system has also been simplified. The Hot Button Report will now use three shirt colours: green, yellow and red. Producers with known high-risk sourcing will receive a Red Shirt, while a Green Shirt signals low or no known risk of Ancient and Endangered Forests or controversial fibre in a producer’s supply chain.\u003C/p>",{"id":617,"_modelApiKey":590,"__typename":591,"cLeftColumn":618,"cRightColumn":627,"cModal":329},"N1ZXX7kGSISlKNMJX1FzXg",{"id":619,"__typename":594,"cPretitle":441,"cImg":329,"cIsImgDiagonal":595,"cTitle":620,"cTitleSize":621,"cText":622,"cLink":623,"cContactCard":329},"JYoHTHVKSqyXUqLujv_4HA","\u003Cp>\u003Cstrong>Looking ahead\u003C/strong>\u003C/p>","h4","\u003Cp dir=\"ltr\">The new criteria will be used for the first time in the 2027 Hot Button Report. The framework was developed by Canopy with input from all 28 rated MMCF producers and select brand partners, alongside a legal review to align the criteria with international legislation.\u003C/p>",{"__typename":19,"id":624,"_firstPublishedAt":424,"cLabel":625,"cLink":626},"XT8y6FKxT9Gf8gLjnsifbA","Explore the updated Hot Button Criteria",{"__typename":284,"id":285,"cSlug":286},{"id":628,"__typename":594,"cPretitle":441,"cImg":629,"cIsImgDiagonal":595,"cTitle":441,"cTitleSize":612,"cText":441,"cLink":329,"cContactCard":329},"cUewY_UhQH2RvDhhzQH8NQ",{"id":630,"alt":329,"title":329,"width":631,"height":632,"url":633,"mimeType":455,"format":503,"filename":634,"size":635,"video":329,"customData":636,"focalPoint":637,"responsiveImage":638,"blurUpThumb":639},"ZOiAiz8ARbOaEhfOoU8ZvQ",5200,3470,"https://www.datocms-assets.com/132613/1791930592-stocksy_comp_2951538.jpg","stocksy_comp_2951538.jpg",4605870,{},{"x":431,"y":431},{"base64":639},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLERUTDhIPDA0NDhQLDRENFx8ZGBYVFiEdHysjHR0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABEAGAMBIgACEQEDEQH/xAAZAAEAAwEBAAAAAAAAAAAAAAAAAwUGBwH/xAAfEAABBAICAwAAAAAAAAAAAAAAAQIDBDI0BSIGFSH/xAAXAQADAQAAAAAAAAAAAAAAAAABAgMA/8QAGhEBAAIDAQAAAAAAAAAAAAAAAAECBBITA//aAAwDAQACEQMRAD8AtIbleSPNCT2taqzJDmzORsxdVcpNPblfEjnPUF8iUq+bVcx5RDHF8UGIuujkr9nATvJtCfNCWxrIeghc9VZb1wAaBf/Z",{"id":641,"__typename":642,"cTitle":643,"cLinkLabel":441,"cItems":644},"SFXKRI16RFaXO4IUIUVOpA","CBlockRedirectionNewsRecord","Related",[645,649,657],{"id":474,"__typename":422,"_modelApiKey":423,"_firstPublishedAt":475,"_updatedAt":476,"cTitle":477,"cSlug":478,"cThumb":646,"cMediaType":440,"cReadTime":441,"cAuthor":329},{"id":480,"alt":481,"title":329,"focalPoint":647,"width":483,"height":484,"responsiveImage":648,"blurUpThumb":486,"url":487,"mimeType":455,"format":456,"filename":488},{"x":431,"y":431},{"base64":486},{"id":490,"__typename":422,"_modelApiKey":423,"_firstPublishedAt":491,"_updatedAt":492,"cTitle":493,"cSlug":494,"cThumb":650,"cMediaType":440,"cReadTime":441,"cAuthor":653},{"id":496,"alt":329,"title":329,"focalPoint":651,"width":498,"height":499,"responsiveImage":652,"blurUpThumb":501,"url":502,"mimeType":455,"format":503,"filename":504},{"x":431,"y":431},{"base64":501},{"cFirstname":506,"cLastname":507,"cImage":654},{"id":509,"alt":329,"title":329,"focalPoint":655,"width":511,"height":512,"responsiveImage":656,"blurUpThumb":514,"url":515,"mimeType":455,"format":503,"filename":516},{"x":431,"y":431},{"base64":514},{"id":658,"__typename":422,"_modelApiKey":423,"_firstPublishedAt":659,"_updatedAt":660,"cTitle":661,"cSlug":662,"cThumb":663,"cMediaType":440,"cReadTime":441,"cAuthor":329},"CgcZIJy4R-Wyc9olXCr4WA","2026-09-18T21:21:20+01:00","2026-09-20T16:06:21+01:00","Seeing the Forest for the Trees: The Business Case for Next Gen Viscose","seeing-the-forest-for-the-trees",{"id":664,"alt":665,"title":329,"focalPoint":666,"width":667,"height":668,"responsiveImage":669,"blurUpThumb":670,"url":671,"mimeType":455,"format":503,"filename":672},"VYeUmTM0Q8WqomlmFU8tOg","A blue faux leather brief case contains the words, \"The Business Brief Case\"",{"x":431,"y":431},2700,1650,{"base64":670},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIEAgLCgoLDhgPDg0QDhIVFhEWFxwZGBYTFhUmHysjHR0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLAg0OFRANHDscFhwvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA8AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAAFAAIDBAb/xAAfEAACAgEEAwAAAAAAAAAAAAACAwABBBIhMkEFESL/xAAWAQADAAAAAAAAAAAAAAAAAAADBAX/xAAZEQACAwEAAAAAAAAAAAAAAAAABQECJRH/2gAMAwEAAhEDEQA/AAj/ACOMafWqpUJyCxy+qmcJbaXzuRWbRTdarlO8uhasLRzHKDILfuKDKUTDveKC2wvFx//Z","https://www.datocms-assets.com/132613/1789595350-links_briefcase_hd.jpg","links_briefcase_hd.jpg",1792091141401]