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Unveils New Hot Button Criteria","Updated framework puts greater weight on Next Gen scale-up, traceability, and conservation, while keeping the importance of responsible sourcing.",{"url":436},false,[525,529],{"id":526,"cSlug":527,"cName":528},"eoqfkjyrSKe0ovfwrdX1yw","textile-industry","Textile Industry",{"id":530,"cSlug":531,"cName":532},"a6IDxaqERNegaGga_oMkyg","next-gen","Next Gen",[534],{"id":535,"cSlug":536,"cName":120},"f_118_XpS9OTQzAtNFMDLQ","canopy-style",{"id":538,"cSlug":539,"cName":540},"VcAXJSXrSLKYK58OlIZhRw","media-release","Media release",{"id":542,"_modelApiKey":543,"__typename":544,"cFirstname":506,"cLastname":507,"cSlug":545,"cJobTitle":546,"cEmail":547,"cPhone":441,"cEmailMedia":547,"cPhoneMedia":548,"cOriginalId":549,"cImage":550,"cBioLong":553,"cSocialMediaLinkedin":441,"cSocialMediaX":441,"cSocialMediaInstagram":441,"cCategory":554,"cTeam":558,"cAlteregoName":562,"cAlteregoImg":563,"cAlteregoText":572},"RkUdcAL8RAaXOV_HujmwYQ","c_resource_person","CResourcePersonRecord","laura-repas","Senior Communications and Editorial Specialist","communications@canopyplanet.org","+1 416 729-7484",2032,{"id":509,"alt":329,"title":329,"focalPoint":551,"width":511,"height":512,"responsiveImage":552,"blurUpThumb":514,"url":515,"mimeType":455,"format":503,"filename":516},{"x":431,"y":431},{"base64":514},"\u003Cp>\u003Cspan data-sheets-root=\"1\">Prior to working at Canopy, Laura worked in book publishing for nearly 18 years; briefly at Macmillan Canada, at General Publishing, and most recently as Publicity Director at House of Anansi Press. Laura has a BA in Theatre from York University, and studied Book and Magazine Publishing at Centennial College.\u003Cbr>\u003Cbr>\u003Cstrong>More about me\u003C/strong>\u003Cbr>\u003Cbr>My career so far has been in book publishing, first very briefly with McMillan Canada, then General Publishing, and most recently as Publicity Director at House of Anansi. Over the years I had the pleasure of working with authors like Will Self, Lisa Moore, Margaret Atwood, Ronald Wright, Stephen Lewis, Wade Davis, A.L. Kennedy, Simon Armitage, Rawi Hage, Kathleen Winter, Lawrence Hill, and Deborah Ellis, to name just a few.\u003Cbr>\u003Cbr>\u003Cstrong>Why forests are important to me\u003C/strong>\u003Cbr>\u003Cbr>Forests are important to me personally as places of respite, and of admirable beauty. I respect their important role in our greater ecosystem, and see them as a living connection to our past. As a life-long city-dweller, I have a bit of an obsession with green space and I value it immensely, and I feel fortunate that I live in a neighbourhood in Toronto where I am surrounded by trees.\u003Cbr>\u003Cbr>\u003Cstrong>Why Canopy\u003C/strong>\u003Cbr>\u003Cbr>I love the idea of having a job that I can feel good about, that puts me on the side of trying to do good in the world. And I deeply admire ingenuity, which Canopy demonstrates with their solutions-based, positive approach to preserving ancient forests.\u003Cbr>\u003Cbr>\u003Cstrong>Ask me about\u003C/strong>\u003Cbr>\u003Cbr>Books, movies, UK television shows, comics, or funny things my son says to me. I love stories. It is possible that I’m obsessed with stories.\u003Cbr>\u003Cbr>\u003Cstrong>What ruffles my feathers\u003C/strong>\u003Cbr>\u003Cbr>Short-sightedness. Being confronted with short-sightedness on any front confounds and upsets me, and the notion of action that will cause catastrophic harm in the long run being sold as opportunity or solution — well, my blood pressure is going up even as I type this.\u003Cbr>\u003Cbr>\u003C/span>\u003C/p>",{"id":555,"cName":556,"cSlug":557},"csD4vUkdQlOy2alnL2Md-Q","Our Teams","our-teams",{"id":559,"cName":560,"cSlug":561},"FuywB1U1RtOQPW0MXOLzcA","Impact Communications Team","comms","Rabbit",{"id":564,"alt":329,"title":329,"focalPoint":565,"width":566,"height":567,"responsiveImage":568,"blurUpThumb":569,"url":570,"mimeType":455,"format":456,"filename":571},"UE5XzfPCQUSIKLPdB4KG8Q",{"x":431,"y":431},2000,975,{"base64":569},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLChAODhoaDg0NDhUNDQ0YFxgZGBYVFiEaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAwQHC8cFhw7NS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAwAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQACB//EAB0QAAICAgMBAAAAAAAAAAAAAAACAwQBESFBUQX/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQB/8QAGREAAgMBAAAAAAAAAAAAAAAAAhEAAzEB/9oADAMBAAIRAxEAPwDPaduVehzF9KfEWhNVCndsLxkmt4LyHW1KXbtlm3ggLPK3pBgiCyZ1uf/Z","https://www.datocms-assets.com/132613/1725573470-laura_repas_rabbit.jpeg","laura_repas_rabbit.jpeg","\u003Cp>\u003Cspan data-sheets-root=\"1\">Like a rabbit, I am hoppy, like to dance, I’m a little nervous, always on the move, and enjoy vegetables. I am curious, I have big ears, and it’s good luck if you say my name three times on the first day of the month.\u003C/span>\u003C/p>",{"id":574,"alt":329,"title":329,"focalPoint":575,"width":576,"height":577,"responsiveImage":578,"blurUpThumb":579,"url":580,"mimeType":437,"format":438,"filename":581},"UUq0xiSpQLqF-p1Lk76p0A",{"x":431,"y":431},1680,538,{"base64":579},"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgIBgoHBgYGBgYGDg0QDgoGDhENCggNFxMZGBYTFiEaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0QHDscFhw7Ly8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAgAGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAAAwT/xAAXEAEBAQEAAAAAAAAAAAAAAAAAEQEC/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMGAP/EABgRAAIDAAAAAAAAAAAAAAAAAAAxAQID/9oADAMBAAIRAxEAPwDf3mJTKCkxQUlOYAVZmP/Z","https://www.datocms-assets.com/132613/1792012097-hot-button-criteria-update-banner.png","hot-button-criteria-update-banner.png",{"id":429,"alt":329,"title":329,"focalPoint":583,"width":432,"height":433,"responsiveImage":584,"blurUpThumb":435,"url":436,"mimeType":437,"format":438,"filename":439},{"x":431,"y":431},{"base64":435},{"id":586,"__typename":587,"cContent":588},"crNevVNGRSaR9PpGRdd8Dg","CPageBuilderNewsRecord",[589,594,598,614],{"__typename":590,"_modelApiKey":591,"id":592,"cSurtitle":441,"cText":593,"cIsTextCentered":523,"cLink":329,"cModal":329,"cAddAnchor":523,"cAnchorLabel":441,"cAnchorSlug":441},"CBlockTextEditorRecord","c_block_text_editor","EE6RrtceSJ6oE7HRQM8d-Q","\u003Cp>\u003Cem>Updated framework puts greater weight on Next Gen scale-up, traceability, and conservation, while keeping the importance of responsible sourcing.\u003C/em>\u003C/p>",{"__typename":590,"_modelApiKey":591,"id":595,"cSurtitle":596,"cText":597,"cIsTextCentered":523,"cLink":329,"cModal":329,"cAddAnchor":523,"cAnchorLabel":441,"cAnchorSlug":441},"EF2CCo7aSqK4H55riYfmig","VANCOUVER, FOR IMMEDIATE RELEASE: October 15, 2026","\u003Cp dir=\"ltr\">Canopy, an environmental non-profit, today unveiled \u003Ca href=\"https://canopyplanet.org/hot-button-criteria\">new criteria\u003C/a> for the Hot Button Report, its annual assessment of Man-Made Cellulosic Fibre (MMCF) producers. The updated framework raises the bar while reducing the criteria from seven to five, rewards producers that are focusing efforts on Next Gen Solutions, and simplifies the shirt rating system to three colours.\u003C/p>\n\u003Cp dir=\"ltr\">The past ten years have seen a significant and positive shift in understanding forest risk in textile supply chains. As the climate crisis deepens and the regulatory landscape changes, it’s time to build on the progress made and enter a new phase of transformation. The updated criteria will start a second phase of the Hot Button work with greater emphasis on Next Gen uptake, improving transparency, and strengthening forest protection through landscape-level conservation projects.\u003Cbr>\u003Cbr>\u003Cstrong>What’s changing:\u003C/strong>\u003Cbr>\u003Cbr>\u003C/p>\n\u003Cul>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">The new criteria include clear goals and expectations, defined in both volumes and percentages, and tailored to acknowledge the varied capabilities of small, medium, and large companies.\u003C/p>\n\u003C/li>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">The number of shirt colours available for the ratings has been reduced to just three: green, yellow, and red.\u003C/p>\n\u003C/li>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">Producers with known high-risk sourcing will be rated with a red shirt.\u003C/p>\n\u003C/li>\n\u003Cli dir=\"ltr\" aria-level=\"1\">\n\u003Cp dir=\"ltr\" role=\"presentation\">The criteria have been streamlined by reducing categories from seven to five.\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Cp dir=\"ltr\">\u003Ca href=\"https://canopyplanet.org/tools-and-resources/hot-button-report\">The Hot Button Report\u003C/a> rates producers of viscose and other MMCFs such as lyocell and acetate on their forest sourcing and their leadership on scaling Next Gen fibres, like those made from recycled textiles. Producers earn buttons for meeting the criteria and receive a shirt colour rating. A Green Shirt signals low or no known risk of Ancient and Endangered Forests or controversial fibre in a producer's supply chain. Over 550 brands in the CanopyStyle initiative use the Hot Button Report to inform their purchasing decisions. \u003C/p>",{"id":599,"_modelApiKey":600,"__typename":601,"cQuote":602,"cSubtext":441,"cAuthorName":603,"cAuthorLabel":604,"cAuthorImg":605},"QS4e7SoCSv6_93qmugi1rg","c_block_quote","CBlockQuoteRecord","\u003Cp>“The Hot Button helped change the conversation about where fashion’s fibres come from. Ten years ago, the industry was asking whether viscose could be sourced without destroying the world’s most vital forests. Today, we have the opportunity to build a fibre system that is circular, resilient, and keeps forests standing.”\u003C/p>","MaryAnn Ramirez","Senior Lead, Canopy",{"id":606,"alt":329,"title":329,"focalPoint":607,"width":608,"height":609,"responsiveImage":610,"blurUpThumb":611,"url":612,"mimeType":455,"format":503,"filename":613},"bHbx2p-oRWSB55LTCss6uw",{"x":431,"y":431},1800,2400,{"base64":611},"data:image/jpeg;base64,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","https://www.datocms-assets.com/132613/1760637999-maryann.jpg","maryann.jpg",{"__typename":590,"_modelApiKey":591,"id":615,"cSurtitle":441,"cText":616,"cIsTextCentered":523,"cLink":617,"cModal":329,"cAddAnchor":523,"cAnchorLabel":441,"cAnchorSlug":441},"b1hC8ec3SRiaCAjDEnJoIA","\u003Cp dir=\"ltr\">Ramirez added, “Hot Button is a system that must feel fair, equitable, and consistent year-to-year so producers can plan with confidence. At the same time, it must remain flexible enough to credit diverse pathways to impact​”\u003C/p>\n\u003Cp dir=\"ltr\">Canopy will apply the new criteria in the 2027 Hot Button Report. The criteria were developed by Canopy. All 28 rated MMCF producers were consulted in the process, along with select brand partners. Canopy also completed a legal review to align the framework with international legislation.\u003C/p>",{"__typename":19,"id":618,"_firstPublishedAt":424,"cLabel":619,"cLink":620},"JubyfZE0QB-i-5ILGFUiGQ","Explore the updated Hot Button criteria",{"__typename":284,"id":285,"cSlug":286},1792098841287]