Vancouver, Toronto, Montréal, The Road. April 1st, 2019– Canopy is turning 20 today and to celebrate this milestone, the environmental not-for-profit is thrilled to announce it is opening a new office to enable its time-taxed team to cover more ground in the fight to save the world’s Ancient and Endangered Forests.
Today, Canopy is introducing a new revolutionary iteration of the home office to better enable the international nature of its campaigns. Meet Canopy’s new Hum-office. Canopy has launched a bold fundraising campaign to pay for their Hummer H2 SUV Stretch Limo that will become Canopy’s Founder and Executive Director’s new office/home/hotel on eight wheels. Always looking for creative ways to raise awareness on forest issues, the stretch Hummer will have a beautiful forest decal on the side. Canopy could not think of a larger, more obvious way to spread the word about the vital importance of our Earth’s Ancient and Endangered Forests while getting a full nine miles per gallon.
“Greenpeace has its sailing ship and zodiacs to enable their environmental work. Sea Shepherds has an entire fleet of boats and icebreakers. Why shouldn’t Canopy have its own set of wheels?” shouted Nicole Rycroft over the loud rumble of the engine. “Hum-Office is going to help us really rev up the ground we can cover in our conservation work. I’d be surprised if this doesn’t become the next efficiency step in all modern workplaces!”
Canopy is presently negotiating with freight companies to transport the Hum-Office across oceans – and if you haven’t figured it out, APRIL FOOLS!
The only true part of this story is that Canopy is indeed turning 20 today. On April 1st, 20 years ago, Nicole Rycroft founded Canopy, with support from Friends of Clayoquot Sound, Greenpeace Canada and the Sierra Club British Columbia, a budget of $1,800, and the belief that we could do things in a smarter way when it came to conservation of the world’s Ancient and Endangered Forests. Since then, powered by the strength of collaboration and partnerships rather than fossil fuels, Nicole and her team have built a powerful network of corporate and cultural champions to help secure precedent setting wins for our forests and the genesis of new sustainable supply chains.
Here are a few of Canopy’s top successes:
- Contributing to 25 millionacres of the world’s carbon and species rich forests being formally protected or placed under moratoria from logging such as the Great Bear Rainforest.
- Greening the Harry Potter series globally, saving hundreds of thousands of trees.
- Driving the adoption of more than 750 forest fibre procurement policies by companies worldwide.
- Supporting the development of hundreds of eco-papers by creating market demand.
- Securing demand for next generation solutions which in turn has led to the first modern commercial-scale straw pulp mill being built in North America.
- Galvanizing critical momentum to transform the global viscose supply chain with 28% of global viscose production currently verified at low risk of containing Ancient and Endangered Forests fibre.
For its 20thanniversary, Canopy is working tirelessly to secure expansive protected areas in the world’s high carbon, high biodiversity forests, including Canada’s Boreal and Temperate Forests as well as in the Leuser Ecosystem in Indonesia. Parallel to its well-known CanopyStyle initiative with the fashion sector, the organization is ramping up its work with heavy paper consuming sectors as well as leading the #Irreplaceable campaign to build a sense of reverence for the world’s Ancient and Endangered Forests and awareness that they are foundational to life on Earth.
For more information:
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More about Canopy
Canopy is a not-for-profit environmental organization dedicated to protecting forests, species and climate. Canopy collaborates with more than 700 companies to develop innovative solutions, make their supply chains more sustainable and help protect our world’s remaining ancient and endangered forests. Canopy’s partners include H&M, Sprint, Penguin/Random House, Zara, TC Transcontinental, The Guardian and Scholastic. Canopy’s work relies on the support of individual donors who share our passion for the planet. www.canopyplanet.org