Transforming Business for the Planet

Every year since Canopy's inception in 1999, our organization has had significant successes for forest conservation. We are perhaps best known as the organization behind the greening of the Harry Potter books -- the greenest book in history. By redirecting the paper demands of major publishing sectors away from products containing virgin tree fibre that originate from temperate rainforests, Boreal forests and the world's endangered forests, we address the problem of forest loss at its core: consumption.

Currently working with more than 700 publishers, mills and printers, Canopy is revolutionizing the book, magazine and newspaper sectors' paper purchasing practices, and with them, the North American publishing, pulp and paper industries. Our work is redefining the consumption patterns of heavy paper-consuming industries as well as setting cutting edge precedents for other market-based campaigns internationally.

We work collaboratively with publishing and printing companies to develop and, most importantly, implement environmental paper procurement policies as well as provide them with communications support for their eco initiatives. We work with these heavy paper consumers to influence their suppliers to develop new products that contain ecologically responsible alternatives such as recycled, agricultural residue and Forest Stewardship Council fibre.

We advise producers on product R&D in order to bring Ancient Forest Friendly papers into the mainstream market. This triggers change further back through the supply chain to the forest: leveraging on-the-ground protection and legislative change for forest conservation. The outcome is unprecedented: close to 18 million trees have been saved, millions of tons of greenhouse gas emissions avoided and millions of litres of water not run through industrial pulp mills.

It's not magic. It's hard work with great results.