Growing support for an elegant solution
Since 2004 Canopy has been working throughout the forest products supply chain to encourage the production of straw-based pulp and paper as an alternative to the heavy footprint associated with virgin paper from the world’s endangered forests.
Canopy’s work in this field includes:
- More than 350 leading companies adopting policies stating they will source non-wood paper when it is produced in North America at a viable price.
- Pilot straw paper commercial print runs with three world famous authors and a major North American magazine to prove the commercial printability of the paper and test how it performed in the paper mill.
- Working with rural communities to find good locations for straw-based pulp and paper.
- Supporting entrepreneurs in the straw-based pulp and paper sector to find good markets with our partner companies
- Working with global clothing brands to research and explore options for non-wood pulp to replace ecologically damaging dissolving pulp for rayon and viscose production
- Working with mainstream pulp and paper producers to help them diversify their fibre basket to include straw
Will consumers switch from tree to straw-based paper?
Canopy conducted a market survey that quantified an annual unmet demand for more than 1.4 million tonnes of straw paper products (1). That’s enough to keep 5 big mills in operation and generate billions in revenue.
If you are a paper purchasing business please complete the market survey to help build market demand for straw paper.
Are straw papers really viable?
Canopy’s successful book and magazine straw paper trials have proven that straw is a viable alternative to tree-based papers. Learn more about the success of our book trials: Margaret Atwood’s In Other Worlds, Alice Munro’s Dear Life and Yann Martel’s Life of Pi and our magazine trial with Canadian Geographic.
Canopy hosts an Ecopaper database to make it easer for our corporate partners to find environmental papers. The Ecopaper Database includes imported straw and agricultural residue papers.
Pulp and paper mills need to do the R&D and business planning required to start retrofitting existing facilities in locations that are appropriate for accessing straw fibre.
Business entrepreneurs can invest in and build new clean facilities in appropriate fibre sourcing/transportation zones.
Governments can also help by providing financial incentives for capital investments.
To learn more about our Second Harvest campaign go here.
1. Canopy’s Straw Pulp and Paper Survey, Fall 2014