Josée brings more than 15 years of experience leading initiatives in sustainable agriculture and forest protection, including Équiterre’s award-winning “Organic Daycare” and Canopy’s successful campaign to support the transition of Quebec’s largest book publishers to recycled paper. Josée’s work with Canopy is focussed on getting people, organizations and media to talk about how to protect ancient and endangered forests by adopting the organization’s unique model of change. @JBretonCanopy
More about me
I graduated in communications before completing a Masters Degree in Environmental Science. After working with various NGOs on African public and environmental health projects, I split my working life between my two favourite subjects: agriculture and forest conservation. I had the privilege of being part of Canopy’s campaign team from 2005 until 2012, after which I dedicated five years to Quebec’s largest sustainable agriculture research centre as Head of Communications. I am fascinated by behaviour change communication and I aim at infusing this science across my work.
Why are forests important to me?
There is nowhere I feel happier than in a forest, surrounded by trees and wildlife – not even on a tractor.
I love the team and their dedication and commitment to the forests.
Ask me about
My family’s organic farm near Québec city, only if you want me to talk for hours.
What ruffles my feathers?
Greenwashing. I much prefer to know the truth and to work on solutions then to pretend that everything is well and good, when it’s not!