Trend Report 2008

Finding Integrity
in the Eco-Paper Market

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The findings of Trend Report 2008 are based on seven years of tracking major paper markets and the paper supply chain in Canada and other Western countries. The report profiles the key trends of consumer and corporate demand driving environmental paper development. It forecasts the steps necessary for the Canadian paper industry to maintain access to domestic and international markets that are increasingly demanding environmental innovation.

Contents:

• Executive Summary
• New Poll Findings
• Greenwashing: Companies Beware
• False Marketing: A Risky Business
• Leadership in Sustainability
• Eco-Performance Factor
• Forward Momentum: Opportunities for 2008
• Recommendations